The Importance of ActBlue: Growing the Progessive Movement

Why use ActBlue?  What does it do for the Progressive movement?  How is it not better to have your own, private online fundraising?

This short diary seeks to answer these questions.

ActBlue is an online clearinghouse where people can build their personal fundraising pages, select one or more candidates they support, and solicit donations from their friends, family and even complete strangers.

How does using ActBlue benefit the Progressive Movement?  As regrettable as it is, money makes the political world go round.  What ActBlue does is helps teach everyday people like myself-who never considered being a candidate fundraiser-to learn how to "bundle" contributions to our favored candidates.

Take for example my personal ActBlue page:

At this time, Edwards is my only chosen candidate.  In a matter of hours, I raised nearly $200.00 from friends and even total strangers who came across my page.  I know $200.00 isn't much, and the average donation is only about $30.00, but getting people involved is worth 10 times that.  Several of these people have never given to campaigns before, and few have ever been asked.  ActBlue helps you with fundraising tips (the "ask"), and provides a forum to follow through.

How is ActBlue better than in-house fundraising?  Transparency.  I think the best of both worlds is using both, as the John Edwards campaign is doing, but fully in-house fundraising in the era of ActBlue is silly.  Why not grow more than your own campaign?  Plus, the transparency has an added edge.  In the past few days, Edwards has raised nearly $400k on ActBlue alone.  This is exceptional.  He went from 13,000 individual controbutions to over 18,000 in the same timeframe.

Even if you don't support John Edwards for President, you should consider supporting candidates who raise money through ActBlue.  And if you ARE an Edwards supporter who is considering giving something, drop by and give what you can.  The 1st Quarter numbers are huge, and will define the media narrative for the next three months.

Please, even if John isn't the nominee, his message is worth hearing.  He is offering the most progressive platform of all the major candidates and we want the nominee to realize that platform is important, regardless of whom it is.

Tags: actblue, Election 2008, John Edwards (all tags)



You forgot to add

that on ActBlue you can also discover candidates out of your region that you may end up supporting too.

the cross-polination of supporting other progressive candidates is a big plus

by TarHeel 2007-03-29 04:13AM | 0 recs
Re: You forgot to add

We like to think we are providing a service that empowers the average Democrat, making fundraising less about $1000 dinners and more about connecting with supporters. It gives you the power to make politics personal and be creative in what you make of it.

by KTatActBlue 2007-03-29 09:36AM | 0 recs
long-term change, actblue rocks

The residuals are also huge, check out this quick case study: PA-08.

In 2004, Ginny Schrader raised more money than any other congressional candidate on actblue $89,765.01 from all pages. It was an open seat and she lost, but her fundraising online got plenty of play in the local press and amongst district Democrats.

Two years later, Patrick Murphy ran for the same seat and won as a challenger. He raised $165,931.74 -- almost twice as much as the candidate who was referred to as: Ginny Schrader (D-Blogosphere).

Now, even the local Bucks County Democrats have an actblue page.

by Bob Brigham 2007-03-29 09:02AM | 0 recs

Act Blue is the most important invention since fire.  Seriously, nothing has done more to translate thought into action on the internet for progressive politics than Act Blue.  Do the wingnuts have anything like it yet?  that has caught on at all?

by howardpark 2007-03-29 12:59PM | 0 recs
Re: Fire

No, the wingnuts went with the exact opposite model of a top-down list that barely raised any money. The fact that we have a scalable, distributable system and they don't is a huge tactical advantage that we need to take advantage of because they'll catch up soon.

by Bob Brigham 2007-03-29 01:02PM | 0 recs
Re: Fire

Yeah, ABC PAC. But hey, look at this awesome effort by the Virginia righty bloggers to counteract the amazing job Raising Kaine is doing, (now over $16,000.) Heh.

by KTatActBlue 2007-03-29 01:48PM | 0 recs


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