The Plastic Baby Effect
by Trey Rentz, Fri Sep 24, 2010 at 11:49:57 AM EDT
In designing computer software avatar , there is an effect that I have coined -that describes the repulsion users commonly feel when they are confrontly with something that seems real, but then are suddenly to realize it is not.
This is like seeing a cute little baby - and it's not just a random example - that invokes feelings of pride, and connection. Its like the feeling you got when the Bush Administration was sent packing , in November of 2008.
And then the slow, sinking feeling as you get closer to the baby - that its skin has a dull plastic sheen.
The plastic baby effect can happen with anything - but it has to be something you would otherwise connect with - and there is a characteristic and trademark revulsion that can be catastrophic.
Take a look at this link
If you notice , there is a huge backlash against popular democratic support right around March 20, 2010 ... what happened?
March 22, 2010 - the healthcare reform bill passed, and within its compromise package - my analysis shows the plastic baby effect. The basically apolitical american electorate thought - that the whole battle about reform, was basically about getting a national health service. And they cared deeply about it. 72% of Americans wanted it, even as far back as 2004 - support was constant. And always blocked by lobbyism.
So when they found out that the healthcare reform bill that was passed - was one in which they were required to buy insurance from private companies. You can imagine the rest.
Take a look at the poll above and you will see it most clearly demonstrated.
How does one commutate this effect? It can be done away with, in this election - if there are those who are willing to speak up and embrace true reform.
We, as a country - have gotten alot done in the 18 months since the Bush Republicans were driven out of office. Now, the Bush Republicans are knocking at the door to get back in. Do we let them?
We don't have to debate about healthcare reform and its multiple benefits - we have to acknowledge that alot of time, energy and effort were spent to get the real bill passed - and instead, the democrats, and not the republicans - failed to do it.
When I look at the graph at the link above, I see this effect clearly. But what does it really mean? How do we go forward? The first step is to acknowledge the situation - and then go forward. There is a vaccuum of discussion about healthcare, but it is the greatest accomplishment of Obama's administration.
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