MyDD 5 . :-(
by Trey Rentz, Mon Jan 04, 2010 at 02:20:10 PM EST
Overall, the new MyDD isn't really working for me. I have really enjoyed MyDD over the years, but the new design isn't conducive to the type of community interaction that I associate with this site. Here's why.
First, this design isn't about functionality - its about advertising. The site has been pulled down 1/3 of the page and pushed to the right to make way for two ad spots on the main page. They didn't do that to help make the site work better, they did it so they could run two ads on the main page.
And ads are ok, but honestly what is the best kind of ad? Is it something that is randomly generated on site hit or should it have something to do with what you are interested in? Google search results ads actually work well - for example, I was looking for someone to repair my washing machine yesterday. Jerome, are you listening?
I googled the repair outlets, and yea, sure, my kenmore had a sears authorized repair ad on the top of the page. Well, guess what. I clicked on it. It worked for me.
I am viewing MyDD right now on a T1 line that I run to my home. Why would I need blog advertisements for comcast internet service? Further, the blog ads are vague. Comcast - Dream Big. NBCU Transaction? What is that ?
MyDD Screen real estate is valuable. I really feel this site should be mining the end users. Cut a deal with Google, Jerome. Let them do the advertising thing for this site.
And now. On to cosmetics. Blue and black dialogue boxes aren't working for me. We use blue background in office printouts for easier reading, but on a web page I really miss the goldenrod. The logo is gold, but its the only place on the entire layout that you see the color. Everything else is black and blue. I think blockquote should be changed to be the gold color it used to bem.
Finally, it just seems strange on my copy of IE 8 that the top fonts for home rec list, etc. are all GIANT CAPS. There is an intuitive, look and feel to MyDD - and having extremely large letters across the top screen is not it.
And of course, the rec. system for comments is taken away - which, my understanding is - that there was alot of trolling going on. So, now we have an undemocratic way of comment ranking.
My guess is that myDD will undergo a few more changes before all is said and done but for what its worth the changes so far don't really do it for me. I am just one voice. But my vote is to rollback a few things. Get rid of the random blog ads no one is clicking on anyway - and go for a targetted per-click model within the text of the blog itself. And find some way of bringing back some of the character of it all.
Now, what I would really like to see is myDD transformed into a google Wave - that would be really cool. To see what people are typing realtime. Interact with others on this site realtime. That would be fun.
But then again, wave isn't fully baked yet. Maybe the site changes here, are not either... good luck jerome.
Tags: (all tags)