Here is an interesting chart I've compiled about movie openings over the last 18 months or so. Compiled
here:
Movie $1,000's per theater # of theaters
F 911 27.6 868
Passion 27.6 3043
Shrek 2 26.0 4163
Matrix 2 25.5 3603
Day After 25.1 3425
Harry Potter 3 24.3 3855
Bruce Almighty 24.6 3483
X Men 2 22.9 3741
Finding Nemo 20.8 3374
LOTR 3 19.6 3703
LOTR 2 17.1 3622
Hulk 17.0 3660
Van Helsing 15.2 3575
2 Fast 2 Furious 14.8 3408
Bad Boys 2 14.6 3186
Pirates of Carribean 14.3 3269
Matrix 3 13.8 3502
Troy 13.7 3411
Scary Movie 3 13.7 3505
Freddy V Jason 12.1 3014
T-3& 12.6 3504
These are the top 20 per-theater openings, excluding limited engagements (films being shown in just a hand full of theaters). For starters I just want to tell everyone they ought to try some original movies for a change. All but seven of these movies are sequels, and many of the others, Troy, The Day After Tomorrow are not exactly getting too far away from other recent successful movies.
The other thing is that obviously, Fahrenheit 9-11's showing on this list is flat out amazing. It's a total anomaly, having on average about one quarter as many theaters, but just about maximizing the gross per theater everywhere. I'm sure an argument could be made that it wouldn't be on this list at all if it made it into the standard 3000 or so screens that other blockbusters seem to get, but my personal experience is that most of my friends who showed up to see the film were turned away because it was sold out, and my brother and I have already made the trip twice since I saw it on Friday to see it together, only to find even matinee showings were booked solid. So while it's probably a good bet that it wouldn't top the above list if the number of venues to see it tripled or quadrupled, I think it still would have had a good showing here and would have at least doubled it's total weekend gross of roughly 23 million (numbers seem to vary on this, but all concede that it has already broken the record for box office totals for a documentary)
One of the most poignant things about observing this is that the distributor of a movie is usually the entity which makes the most money off a film, especially in the first few weeks after it opens. So what we have seen here is that Disney has willingly declined a huge payday, something in the neighborhood of 50 to 100 million dollars (who knows, maybe even more!) in gross revenues, which even for a company the size of Disney has a pretty substantial effect on the bottom line. I mean, unless they really don't know their own business, it probably wasn't too hard to predict that this movie was going to have this kind of huge opening too. Playing studio executive here for a moment, I can see that even though it's a documentary it's got some great stuff going for it: a built in audience that is anticipating it, winning best picture at Cannes, a lot of "buzz" in the press and on the internet, Academy Award winning director and a timely controversial subject matter. A little bit of marketing to show people that it's also a funny and entertaining film and not just an art house make you think leave you depressed movie and we are talking easy huge weekend at your middle american mall cineplex.
Of course, Disney declined to do this.
It's a strong statement when anyone turns down 50 million or more dollars. It seems to actually run in the face of the idea of free market economics or a corporation's main desire of existence being to make money for its investors. It would seem to be an act of social consciousness on the part of Disney, except of course for the obvious fact that they are taking a stance against a filmmaker who has stood for such corporate responsibility his whole career. Instead it becomes an act of suppression of such ideas. It's even at odds with the "we're a non political operation" official line Disney has stated for its reasons for not releasing the film. Cha. Why sign on to a Michael Moore project in the first place then? It was very much a political statement, and they very much are saying that it's not the fact that this movie is political, but the way in which it is political that they are against.
As for the movie itself, definitely go see it. Never has political activism felt so much like sitting and watching a good movie. It is a good movie too. It certain is partisan against the current administration, but constructs a very strong argument that, if nothing else, a person with the history, associations, dealings and actions of Bush simply should not be trusted to also hold the reigns of power.