Obama - ahead of Clinton Machine AND the mighty Blogosphere
by Robbedvoter, Tue Jan 08, 2008 at 09:03:10 AM EST
Mydd had an article where it explained the Obama movement
"A careful observer of the Obama and Clinton campaigns' youth turnout efforts could have seen the results coming. Hillary's team were told to invite young people over for a night of watching TV shows like Gray's Anatomy or The Office, and use that opportunity to engage them in a conversation on the issues. Obama's team went about finding its cadre of supporters by using their website, built off of the FaceBook operating system or platform, in tune with Millennial's social networking habits. Once they found potential supporters, Obama's team didn't ask them to watch television, something Millennials do infrequently, unless it's on their laptop with shows downloaded from the Net, but to hang out at the local bar. There Michelle Obama, or "the closer" as her husband calls her, asked them to come out on caucus night and change America's politics forever." end quote
To which I add - Obama got these new voters while Edwards who was the last one in internet activity in 2004, merely cultivated his old "netroots" (from Kerry campaign and a few other old venues - by pumping advertising money Kos, Democratic Underground et al and surrogate posts and mostly - trying to craft for himself a persona to fit those blogs and forums demands (way different than the 2004 candidate).
But this is 2008 - and new people vote today, people who don't give a damn about Kos, DU, but somehow discovered Obama and were inspired by him and brought into the political process.
Sorry, "netroots" - the word itself is antiquated already...