John McCain can't take my baby!

AFSCME and MoveOn have released a new anti-McCain ad focused on the Iraq war.  I apologize if this was already diaried but I didn't see one and I am interested in people's thoughts.

I think this ad is a bit over-the-top and may do more harm than good.  While the Iraq war is unpopular, I think people may recoil a bit at using an infant as a political prop.  Further, "You can't have him" sounds childish, especially since Alex here will be a grown adult capable of making his own decisions by the time he would be old enough to go to Iraq.  I think the 100 years comment is damning enough in itself and doesn't require this level of blatant emotionalism to drive the point home.  This ad seems more like red meat that will please the already-decided than something that will help convince people who are on the fence.

But I could be entirely off-base in judging the effectiveness of this ad.  What do other people think?

Tags: ads, Iraq, mccain, obama, outside groups (all tags)



waiting on someone

to superimpose mccain's face on the baby..

by aliveandkickin 2008-06-19 09:01AM | 0 recs
It's a terrible ad

All emotion, no content.  Offensive to supporters of the war, at best preaching to the choir.  But hell, I'm PART of the choir and I think the ad is shit.  Total waste of ad money, and I hope Obama has a talk with someone over there about how MoveOn can really be helpful.  

by libertyleft 2008-06-19 09:02AM | 0 recs
Re: It's a terrible ad

that and someone needs to tell her that it is a volunteer army and really 100 years? come on ...

by aliveandkickin 2008-06-19 09:36AM | 0 recs
This is a good thing...
Offensive to supporters of the war
Are you arguing that the delicate sensibilities of these supporters need to be protected?  I am of the opinion that supporters of the war should be offended daily, I often go out of my way to offend them.
by tonedevil 2008-06-19 09:41AM | 0 recs
Re: This is a good thing...

I am of the opinion that we should try and change their minds, and that offending them doesn't do it.

by libertyleft 2008-06-19 09:49AM | 0 recs
Re: John McCain can't take my baby!

its a bit melodramatic.

by alyssa chaos 2008-06-19 09:03AM | 0 recs
Re: John McCain can't take my baby!

The add is targeted at "security moms". If you aren't female, with children under 10, this ad is not targeted at you.

From what I understand, this ad is very powerful among its target demographic.

by pneuma 2008-06-19 09:07AM | 0 recs
Re: John McCain can't take my baby!

Seriously. I imagine this would be particularly powerful with new mothers and those caring for toddlers and primary schoolers.

by Firewall 2008-06-19 09:28AM | 0 recs
Re: John McCain can't take my baby!

As long as it truly does work with its target demographic, then I suppose it's fine.

by rfahey22 2008-06-19 09:34AM | 0 recs
Based on this comment thread

It appears you are right, though it appears the target may be more broad than just women, judging from Travis Stark and Steve M's comments.  Do you know if it was focus-grouped or tested more broadly?

by JJE 2008-06-19 10:28AM | 0 recs
The ad is perfect!

If you think this ad is over the top I suspect you're not a parent. For anyone with children of any age, an overriding concern about John McCain is and should be how is he going to come up with cannon fodder for his hawkish attitudes. No this ad is a perfect reminder to all parents that the life you're giving John McCain might be your son or daughter's.

by Travis Stark 2008-06-19 09:39AM | 0 recs
Re: The ad is perfect!

Agreed. I'm not a parent myself, but having worked with young kids (and about to enter a profession dealing primary with children), this immediately pulled me back to the times I'd spent in daycares and after school programs. Few who spend time w/kids will fancy the idea of them being sent off to die for gasoline.

by Firewall 2008-06-19 09:43AM | 0 recs
You are correct

I am not a parent.  That may explain it.

by JJE 2008-06-19 10:26AM | 0 recs
Re: John McCain can't take my baby!

The ad is silly.  We have a volunteer Military.  That baby won't go to Iraq unless he joins the army voluntarily.

by karajan72 2008-06-19 09:41AM | 0 recs
Then again, are you a parent?

Because your child makes the decision to put their life into the hands of an imbecile on their own does not make it any less a fear for parents. Not to mention, the only way McCain is going to sustain the kind of military he's going to need to maintain his ambitions is either to raise the pay by about double or institute a draft. Try that all volunteer army line to all those who've been stop lossed.

by Travis Stark 2008-06-19 09:47AM | 0 recs
Re: John McCain can't take my baby!

I always figured the only way I'd ever get my grandfather to vote for Obama is by saying I don't want my 2-year old to have to fight in John McCain's wars.  

I still kinda think it's a good argument.

by Steve M 2008-06-19 09:59AM | 0 recs
Re: John McCain can't take my baby!

Keep in mind that those who were 10 when Bush was in office are now 18.  And if McCain runs two terms, those who were TWO when Bush was elected will be legal military age.

This is a perfect ad.  It hits home.  It's real.  It gets the message perfectly across- just because there's no draft now, doesn't mean there won't be one after 8 more years of quagmire.

by ihaveseenenough 2008-06-19 10:54AM | 0 recs


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