"This Election is Not About Issues"
by Falsehood, Tue Sep 02, 2008 at 01:17:41 PM EDT
So said McCain's campaign manager, Rick Davis.
"This election is about a composite view of what people take away from these candidates."
Such is their wish. Davis wants and needs this to be about how voters perceive the two candidates - Obama raising vs lowering taxes, Obama as inexperienced/ready to lead, Obama as celebrity.
Don't let it happen. Talk about the issues.
Own the issues, and you will own the election.