In late September of 2004, MoveOn PAC's Leave No Voter Behind campaign launched its swing state GOTV operations. The company that MoveOn had subcontracted to run this campaign, Grassroots Campaigns Inc (GCI), had lost almost a third of the campaign's timeline to delays. A week into the campaign, the campaign's central nervous system -- the 'cutting-edge' Web Action Center (WAC) -- crashed, never to fully return to true functional capacity. So, things had gone from bad to worse.

But LNVB still had 600 committed, energized organizers deployed across the country. The massive MoveOn membership was virtually begging to be organized into volunteer precinct teams. This post lays out a hypothetical scenario (assembled from the experience of dozens of organizers) of what could have been done given the time and the circumstances.

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