The Dirty Secret About Presidential Elections
by David Model, Fri Sep 12, 2008 at 04:41:18 AM EDT
In 1960, John F. Kennedy and Richard M. Nixon faced each other in front of television cameras to debate, for the first time, issues important to voters. The outcome may have been determined more by Nixon's five o'clock shadow and awkward, nervous demeanor than by the content of the debates. The medium's message was that Nixon had the appearance of a used car salesman and Kennedy that of a charming, witty and trustworthy candidate.
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