My.BarackObama.com needs better volunteer leader tools


Having spent a fair amount of time on My.BarackObama.com and at Obama volunteer rallies over the last couple of weeks, I think it's safe to report that Obama's grassroots are reasonably well-organized.  However, its grasstops could use a bit of help.


Perhaps this is an artifact of living in the Boston area, where you can't swing a dead cat without hitting a dozen Obama supporters.  But from all appearances, Obama volunteer organizers in the area are slowly getting overwhelmed with the tidal wave of demand for volunteer opportunities.  Recently I spoke with an organizer who told me that he had posted a small phonebanking opportunity on My.BarackObama.com at some unholy hour, like 3 am; he had a dozen volunteers by 11 am.  As far as I can tell, he and a handful of other organizers are making a heroic effort to keep up with this demand, but they just don't have sufficient support from the campaign.


Now, in some ways this is just a problem we have to grin and bear - I don't expect Obama to put many resources in Massachusetts, and I'm actually a little surprised that there's even a single Boston field office.  (It's dedicated to funneling volunteer power to New Hampsire, and registering students here so that they can absentee vote back home.)  But there is a lot more that the campaign can do to support its volunteer leaders, particularly through My.BarackObama.com.  Follow me across the flip for more on how this site could be expanded to help volunteer organizers...

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