Strip-mining the Grassroots (pt 6): Joiners vs fighters (or: civic conscription)

(This is the sixth in a series of posts about a particular breed of ground operations that is increasingly popular among progressive organizations. I'll argue -- and I'm not the first to do so -- that this model of 'grassroots' activism is unhealthy for the progressive movement; that it saps vital energy and does not effectively advance our cause.)

In this series, I've written about the PIRG/Fund canvassing model, which is currently being outsourced (through Grassroots Campaigns, Inc) by the DNC and MoveOn for their field operations. In my first three posts, I described how these canvassers appeal to potential donors about the urgency of a given cause, but ask only for monetary contribution, even though this money is just used to pay for the operation itself. In my fourth post, I discussed the unsustainable working conditions in these operations. In the last post, I analyzed the canvass model as a wholly top-down operation in which each participant is interchangeable and all interactions are scripted. In this post, I'll contextualize this curious form of 'activism' within the history of American civic life.

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