Tonight, I bring you somewhat of a scoop--albeit secondhand but from a very reliable source--direct from the bowels of the McCain campaign's inner sanctum.

This is not a snark diary. It's the real deal.

The McCain campaign is betting on the kitchen sink, in iterations many here haven't even heard about (let alone witnessed firsthand); and they're praying for a heavy dose of the "Bradley Effect" in PA, to boot. For real.You heard it here. And, this is what I've been told, by someone who "witnesses things...direct from some of the powers that be in the GOP media machine."

There's more...

The compelling "Hillary 1984" video recently introduced on YouTube represents "a new era, a new wave of politics ... because it's not about Obama," said Peter Leyden, director of the New Politics Institute, a San Francisco-based think tank on politics and new media. "It's about the end of the broadcast era." - Full Article

This strikes me as right, but it's amazing to me that, in all the great discussions of the anti-Hillary Vote Different ad remix, no one is following this train of thought to its logical conclusion.  

There's more...