CODEPINK activists showed the muddy truth of the AHAVA company, whose factory is located in Occupied Palestine, during an international delegation visit to Israel in June, 2009.

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The alternative to continuing stalemate in freeing the Palestinian people from their occupation by Israel has been the growing boycott effort, at least in Europe.

Here is Archbishop Desmond Tutu, commenting on Hampshire College's (Massachusetts) recent decision to divest from companies materially involved in Israel's occupation of the Palestinian people, like Caterpillar and Motorola to mention just a few. :

"This is a monumental and historic step in the struggle for Palestinian equality, self-determination and peace in the Holy Land by non-violent means. I see what these students have accomplished as a replica of the support of their College of our struggle against apartheid in South Africa. Hampshire College's decision to divest should be a guiding example to all institutions of higher learning."

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Well-to-do liberals don't like to think of themselves as susceptible to the marketing gimmicks that sucker the less enlightened proles. We know that the products we buy are superior because they're packaged in rainbow/tye-die/rough-art wrap, with product names that incorporate words like natural, earth, green, etc. Obviously these products must be owned by progressives, and thus buying these products make the world a better place. If the companies break unions, dodge regulations, pollute, or even commit corporate crimes on occassion, well, all is mitigated by the feeling of superiority we feel over those who buy Western Family or Chef-Boy-Ardee. And the businesses that sell these products must be progressive in their own right, particularly if they have "the look."

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There are more and more efforts out there to lobby the companies that advertise on right-wing talk shows to get them to pull their ads. This is an approach that I have advocated for some time based on the fact that this is how groups like the NRA and moral majority have been so successful in dictating the national dialogue. Their constant lobbying not just of politicians but of businesses and advertisers mean that they get listened to and we don't. I am urging you to join me and an increasingly large coalition of leftists to fight back and use your consumer and investor muscle to pressure companies to avoid right wing talk shows when they are considering where to spend their advertising dollars.

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