Michael Steele's No Substance Strategy
by Matt Stoller, Fri Sep 22, 2006 at 10:50:55 PM EDT
I'm watching Maryland politics with tremendous interest. On the heels of Al Wynn's stolen election, I see Michael Steele attempting to run a campaign entirely based on African-American resentment of Democratic fecklessness and institutional racism. Gregory Kane at BlackAmericaWeb sums up this attitude.
So, once again, black folks in Maryland got chumped by the Democratic Party.Think of it as a quadrennial tradition. In 2002, Maryland's Democratic Party chumped black folks. Kathleen Kennedy Townsend, then lieutenant governor of Maryland who was running for governor as a Democrat, overlooked dozens of qualified black Democrats to choose a white running mate.
She lost.
Republican candidate Robert Ehrlich, then a congressman, chose Michael Steele, a black Republican, as his running mate. Ehrlich is now governor of Maryland, running for a second term. The first black candidate elected to statewide office in Maryland -- lieutenant governor -- was a black Republican, not a black Democrat.
This year, two black Democratic candidates ran for statewide office. Former congressman and NAACP president Kweisi Mfume ran for a U.S. Senate seat. Stuart Simms, a former Baltimore state's attorney who headed both the state departments of juvenile services and correctional services and public safety, ran for attorney general of Maryland.
Last week, both Mfume and Simms lost, rejected by the majority of Maryland's Democrats. And what were the Republicans doing? What the Democrats failed to do in 2002: Making history.
...
By this time, Republicans are saying "been there, done that" regarding putting a black candidate on the gubernatorial ticket. They've moved on to making a black candidate running on his own the party's nominee for a statewide office.
And what are Maryland Democrats doing? Like I said before, chumping black folks.
The rejection of both Mfume and Simms should provide Maryland's black Democrats with some food for thought and prompt some questions. And the first question should be why white Maryland Democrats don't vote for black Democratic candidates for statewide office in the same proportion black Maryland Democrats vote for white candidates for statewide office.
This resentment isn't fake, and it could have political resonance. Political and social icon Russell Simmons endorsed Steele, and the anger at Mfume's loss in the primary might boomerang. At the same time, Michael Steele's signs are identifying him as a Democrat. He's not talking about Iraq, taxes, social justice, or anything substantive, and has called George Bush 'my homeboy'.
Michael Steele's campaign is that of a dilettante, completely devoid of real political discussion. It's sort of working, with the polls tightening in Maryland. Before Cardin's primary win, it was conventional wisdom that Cardin would just kill Steele, and that Mfume was the less viable of the two. I supported Mfume in the primary because I never bought this line, and while I don't expect Steele to win this, it's important to realize that the resentment that Steele is playing on is very real. Despite a very large cash advantage, Cardin only narrowly beat Mfume, 43.8 to 40.4 in the primary. Cardin's a good guy, and a real progressive, but he's an insider who is tied into the Hoyer machine and isn't the heroic candidate-type that plays well in 2006.
Both the New Jersey race and the Maryland race are closer than they should be at this point, and I'm not really worried about either of them. But the fact that we're not destroying these largely superficial candidates with a President as unpopular as Bush in very blue states suggests some real structural weakness in both states.
What I expect in Maryland going forward is that Steele will run two campaigns, and will have a strategic vulnerability that Cardin can exploit. One campaign will be targeted at African-Americans, and will involve discussions of ethics and independents. It will hinge on the narrative of Democrats taking black voters for granted, but will largely skirt substantive discussion of what Steele would do in the Senate. It's a protest vote strategy, and blurring the lines between the parties is key. The second campaign will be done with direct mail, and will involve getting GOP base voters to the polls with traditional extreme right-wing rhetoric.
Maryland Democrats must find the right-wing direct mail that Steele is sending out or that is being sent out on Steele's behalf, and put it online. Cardin has to point out that Steele isn't being straightforward about who he is, and that's why he lacks substance.
Update: Gilliard says I'm wrong about Steele's appeal to African-Americans.






