The World is Asymmetrical: Davos, Globalization and the Safety Match
by Charles Lemos, Thu Jan 29, 2009 at 09:31:32 PM EST
It does not get much more humble than a safety match, but through its history the forces at work in globalization are rather clearly demonstrated. The world's match industry dates to the nineteenth century. In 1827, the friction match was invented by a British chemist John Walker using potassium chlorate and antimony sulfide on the burner side. In 1844, two brothers in Sweden, Johan Edvard Lundstrom and Carl Frans Lundstrom, established a match factory in Jonkoping to manufacture lucifer matches. The lucifer match had a fatal flaw however, it ignited too easily but in 1855, Johan Edvard Lundstrom invented the Swedish-style safety match, the same match that we use now, by separating the combustible ingredients between the match stick head and the striking surface using newly discovered red phosphorus. For most of the rest of the nineteenth century, Sweden and then Japan (Makoto Shimizu went to Sweden in 1879 and brought back the technology) would dominate the global trade in matches but even so the world's match industry through 1914 is best described as autarkic. Local demand was largely met by local manufacturing.
As a result of severe competition prior to the First World War, the Swedish match industry underwent consolidation from 20 to two companies. One of these two surviving companies, Aktiebolaget Förenade Tändsticksfabriker (Förenade), was led by Ivar Kreuger. Between 1913 and 1932, Ivar Kreuger, who came to be known as the "Swedish Match King," would turn his small, family-owned match business into a $600 million global match empire. By 1917, Kreuger formed the Svenska Tändsticks Aktiebolaget, or in English, the Swedish Match AB (the company formally changed its name to the English version in 1980).
Despite the economic upheavals and political disruptions of the interwar period, Swedish Match had manufacturing operations in 36 countries including monopolies in 16 countries controlling nearly 60% of the world's match production. Kreuger's companies lent over $300 million dollars to governments in Europe, Latin America, and Asia in exchange for national match monopolies. Relying on international capital markets to finance acquisitions and to secure monopoly deals, by 1929 the stocks and bonds of Kreuger match companies were the most widely held securities in the world, including the most widely held in the US. When Kreuger committed suicide in 1932, forensic auditors discovered that Kreuger had operated a giant pyramid scheme, commonly called Ponzi schemes. His accounts were ridden "with fictitious assets, the truth hidden in a maze of over 400 subsidiary companies". Swedish Match's deficits exceeded Sweden's national debt. Funny how things just don't change though Bernard Madoff is sadly still alive.






