Mitt Romney's $300 Makeover

A whole lot of words have been spilled -- far too many, indeed -- over John Edwards' decision to spend $400 of campaign contributions on a haircut. But in the interest of balance, I suppose we should expect as much media attention to be poured on Mitt Romney's decision to spend nearly as much on a makeover this quarter. The Politico's Kenneth P. Vogel has the details of the expenditure.

What kinds of things do you think of when you hear "communications consulting"?

Speechwriting? Message strategy?

Well, "communications consulting" is how presidential candidate Mitt Romney recorded $300 in payments to a California company that describes itself as "a mobile beauty team for hair, makeup and men's grooming and spa services."

[...]

But Stacy Andrews, who made up Romney for Hidden Beauty, said he barely needs makeup.

"He's already tan," she said. "We basically put a drop of foundation on him ... and we powdered him a little bit."

I'm not going to hold my breath until the media oversaturates this story to the point where close to a majority of Americans can identify Romney as the candidate vain enough to plunk down $300 for a makeover, as they have done with John Edwards and his haircut (a Fox News poll [.pdf] from June found that 44 percent of registered voters correctly identified Edwards as the candidate who had spent $400 on a haircut). Yet at the same time it will be interesting to see the extent to which the media is willing to hold Democrats and Republicans to different standards on the issue of campaign expenditures on a candidate's image.

It has only been about three hours since The Politico ran with this story online, but to this point not a single other news service running its stories on Google news has run with the Romney makeover story, and the particular article quoted above has been scantly mentioned within the blogosphere thus far. This might change -- but I'm not betting on the right wing echochamber working too hard on bringing this story to the attention of the broader electorate.



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Re: Mitt Romney's $300 Makeover (3.00 / 1)

Keep going.  All candidates get this type of thing done.  How many times do I have to say, the media try to make scandals out of anything that John Edwards does, and everything they claim is a scandal, is something that every other candidate does, from expensive hair/make up sessions, large houses, "investments", etc.


by OE on Mon Jul 16, 2007 at 11:55:52 PM EST

Re: Mitt Romney's $300 Makeover (3.00 / 1)

But, see, it doesn't matter, because this ties in perfectly to his campaign. Think about it: all Mitt Romney was doing was practicing trickle-down economics. Sure, the hairstylists he was using are rich Hollywood types who don't need the business. Sure, he was probably using products imported from China. Sure, he's probably using hair gel that's made from the severed feet of industrial workers in third world countries. But it's people like Mitt Romney who provide the market for those workers to sell their feet in order to provide for their families a better life and more opportunity. You're not against markets, are you?


Never separate the life you live from the words you speak. -Sen. Paul Wellstone (Minnesota)
by Max Fletcher on Tue Jul 17, 2007 at 12:07:21 AM EST

Re: Mitt Romney's $300 Makeover (none / 0)

Not the same. Sorry. Nice try. From John Edwards' own hairstylist (i.e., cutter) when he showed up there was an entire team of Edwards people focused on his appearance).  He was but one of many!

The guy who cut, I say cut cause Edwards unceremoniously now refuses to acknoledge the existence of the guy with whom he talked about some heavy shit with (if we are to believe the guy who cut his hair), his hair did so free and then started charging $400 when Edwards started to rise. How any man can pay that much for a haircut is beyond me! But keep defending the indefensible!

I am getting a haircut tomorrow. I expect to pay $15 and leave a big tip.


by lafinur on Tue Jul 17, 2007 at 12:09:17 AM EST

Edwards supporters can always count on (none / 0)

Obama supporters and Hillary supporters carrying the latest Fox News smears on Edwards.

Did you see Leno tonight?  Bill Maher was on and said an Edwards/Obama ticket is a winner for the Democratic Party! That's a huge endorsement.


Hillary/Obama08
by annefrank on Tue Jul 17, 2007 at 12:29:50 AM EST
[ Parent ]

Re: Edwards supporters can always count on (none / 0)

"Obama supporters and Hillary supporters carrying the latest Fox News smears on Edwards."

That's right.  Everyone who thinks what Edwards did was stupid is just a shill for the right wingers.

Bill Maher wants Gore to run.  That was hardly and endorsement.


by stuckinsf on Tue Jul 17, 2007 at 12:58:04 AM EST
[ Parent ]

please read slowly.... (none / 0)

Bill Maher said Gore is NOT running!
Bill Maher supports an Edwards/Obama ticket.

Hillary/Obama08
by annefrank on Tue Jul 17, 2007 at 08:03:15 AM EST
[ Parent ]

Mahr said back in 2004, Edwards was the real deal (none / 0)

I remember Mahr going on at length about Edwards that's he's sharp, has a solid grasp of what's happening to America and ideas that can help steer us back in the right direction.  So, hopefully Mahr will be right.


by gasperc on Tue Jul 17, 2007 at 09:15:42 AM EST
[ Parent ]

Re: Mitt Romney's $300 Makeover (none / 0)

One of the reasons why the Edwards story got such big play is because of Edwards' continued rhetoric of "Two Americas". When you run such a campaign, you leave yourself open to these kinds of stories and attacks. Romney has no such narrative, so don't hold your breath for similar coverage.


by Unabridged on Tue Jul 17, 2007 at 12:29:01 AM EST

Re: Mitt Romney's $300 Makeover (none / 0)

The MSM will not call out Romney.  Romney can't list a single imperfection with America which means he is unaware of poverty or he doesn't care.  In any case, he is acting the way rich people should act. He doesn't betray his class, so he gets a pass.

The Hillary/Obama defender-trolls on MyDD are getting nuttier by the minute.  They are on their own trying to triangulate for the mushy middle on a progressive site.  All that money and Obama's poll position stays constant and Hillary's unfavorable     ratings are still sky high. Sad, Sad, Sad.    


by jncamane on Tue Jul 17, 2007 at 12:53:55 AM EST

It will if... (none / 0)

This story has the possibility of sticking if it can be twisted into a compelling storyline. While many like to think the Edwards thing stuck because of some media conspiracy against the campaign beliefs, the real reason it hit home was because it undermined his image as a populist crusader on behalf of the poor. And, yes, I know how stupid that is, and how unfair it is, and about FDR and RFK and Ted Kennedy and everyone. It sucks, but it's the truth. The media latches on to dumb crap like this.

So, I think the question to ask is: how to make this stick to Mitt. My sugesstion:

Introducing.....


...Makeover Mitt!

Generic blonde FOXNEWS daytime broadcaster:
John Edwards took a lot of grief for his $400 haircut

cut to stock footage of Mitt Romney making fun of Edwards for the haircut. God I hope this actually exists...

FOXNEWS anchor:But now, it looks like one of the Repubican presidential candidates may have had a (pause...) maaakeover of his own. Reports filed with the FEC Friday indicate former Massachusetts Governor Mitt Romney paid over $300 to a Hollywood beauty salon for "image consulting." But that's not the oooonly makeover Governor Romney has had this year on the campaign trail.

Cue footage of all of Romney's flip-flops that remind the GOP base about their uneasiness about the one guy in their field who actually looks Presidential

FOXNEWS anchor: cute segment-ending quote that captures Romney's hypocrisy and inserts a pun including the phrase "political makover"

I think it could stick... although I wouldn't mind saving it for the general election, considering our guys (and gal) seem to be polling better against Romney than Giuliani


Never separate the life you live from the words you speak. -Sen. Paul Wellstone (Minnesota)
by Max Fletcher on Tue Jul 17, 2007 at 01:17:22 AM EST
[ Parent ]

Re: Mitt Romney's $300 Makeover (3.00 / 1)

Have to say that it's not the same. It doesn't fit into the right stereotype of Romney. With Edwards, he was already perceived as a rich, pretty boy with a glib tongue and perhaps not a lot of substance. I'm not saying the narrative is correct. But that's how people have perceived him. Then he goes out and builds that umpty million dollar home. Then the haircut happened. It was written for him. Not just by the journos. The same with Kerry wind surfing on vacation. It fit right into the narrative he was helping to create. Why did the whole Gore created the Internet and was the inspiration for that movie stick? Because the perception of Gore was that he was a bit of a know it all who aimed to please everyone, as well.

It's not all the right wing's fault. All of those things were kind of not so smart on the part of the politician if they had stopped to look at how they are perceived. That's one of the reasons Clinton is doing so well. She understands the narrative that has been created for her and has been systematically toppling it down.

I feel like we need to be a bit more sophisticated in our analyses of our candidates. And we need to call our candidates to better understand themselves and their narratives. When we all understand this, we, too, can control the media more effectively. Just look at Bush, the master at controlling the media. How did a Yale and Harvard educated child of the Connecticut upper class end up coming across like Bubba? He changed his narrative and we progressives and the whole media bought into it hook line and sinker. I never for one minute thought his malapropisms were anything but an affectation to make him seem more like the hoi poloi. And we mocked him. We mocked him toward two elections.


by blackmahn on Tue Jul 17, 2007 at 07:12:35 AM EST

Jonathan - (none / 0)

thank you so much for bringing this to our attention.


Hillary/Obama08
by annefrank on Tue Jul 17, 2007 at 08:07:09 AM EST

Bloomburg.com has story w Mitt Romney's $300 Makeo (none / 0)

http://news.yahoo.com/s/bloomberg/200707 17/pl_bloomberg/aiopowqynfe

Above is the link to yahoo which takes the story from Bloomburg.com.  and yeah it's a snippet at the end of the story but it's snowballing man, I can feel it!!! snark


by gasperc on Tue Jul 17, 2007 at 09:18:41 AM EST

Re: Mitt Romney's $300 Makeover (none / 0)

Pathetic, Annefrank. If you can't see that spending 300-400 bucks on a haircut after giving speech on poverty as conflicting behavior, you are a zealot.


by ND1979 on Tue Jul 17, 2007 at 12:35:36 PM EST


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