As a staunch Gore in 2008 supporter, I was ecstatic to get this in my inbox a few hours ago:
A few days ago, AlGore.com started featuring a petition to "Tell Congress to act on global warming". Gore is going to testify at Congressional hearings later in March about the topic, and he wants to bring a stack of petition signatures with him. Innocent enough, right?
Not so fast. Online Organizing 101 tells you to horde as many email addresses as you possibly can (while being legal and ethical about it, of course). There's a real value in terms of future donations and volunteer hours that's tied to each acquired email address. That's why any political organization or campaign worth its salt will always have a simple signup form prominently displayed on its homepage, just begging to be filled. AlGore.com now has that, while they didn't last week.
But of course, not everyone is going to stumble upon your website by just poking around the Tubes. You need to drive them to your site. So you start an online petition, consistent with the message of your organization or campaign. In Al Gore's case, that's global warming. From a reader's perspective, all online petitions are laid out the same:
The third step, commonly referred to as Tell A Friend, is more important to an organization or campaign than the second step. The organizational goal of a petition isn't limited to getting an X amount of signatures. It's gaining an X amount of new email addresses from the Tell A Friend step.
That's how you grow your list and develop a broader base of support. And as for Al Gore, he definitely wants to grow his list. Despite his repeated denials about not considering a run, he's giving himself a starting point. After all, actions speak louder than words.
So if you want Al Gore to jump in this race, the best thing you can do is sign his petition at AlGore.com.
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