Talking 'Bout An Obama Facebook Revolution

Wow, impressive. This is blowing the other candidates away. Matt

[Update 11:21pm:Its been pointed out that while we have everyone's Facebook attention we should encourage folks to join the Democratic Party's Facebook group to help spread the good Democrat Word to Facebook feeds far and wide.]

obama fb 2

Yesterday

thurs

Today

(I blog at RunObama.com an independent group encouraging Barack Obama to Run for President)

90,218.

That's how many members the Facebook Group "Barack Obama (One Million Strong for Barack)" had when I started writing this post.

On January 16, someone named Farouk Olu Aregbe created an Obama Facebook Group with the (admittedly) audacious goal of reaching one million members. The group, entitled "Barack Obama (One Million Strong for Barack)" even had a timeline for reaching one million:

Lets reach this goal, then set a new goal

Created January 16th, 2007

100 - Same day (January 16th) Reached

1000 - (Jan 19th) Reached

10000 - (Jan 26th) Reached

100000 - (Feb 1st)

1000000 - (Feb 5th)

A million members would easily it largest Facebook group period (I believe). And it would dwarf, no swamp, any other single political group out there. For example, The Democratic Party's Facebook group has only 4,480 members, the College Democrats clock in at 3,374.

The group has meet with initial success, as the group's creator posted:

Its official...

100 in less than 1 hour...

1000 in just over 24 hours

10000 reached 6 days ahead of schedule

One million seems like nothing now... lets make this happen y'all

But of course, 10,000, which was reached on January 20th, is a long way from 1,000,000.

Yesterday, when I blogged about the group on RunObama.com, I noticed it had grown from 66,599 to 66,730 in a matter of minutes as I was writing about it. Which means the group added 56,730 members in just 5 days, which opened my eyes.

But nothing compared to today, when I logged in at around 3:30pm to find that the group had grown to 90,094 members.

The "Barack Obama (One Million Strong for Barack)" group had added 23,364 members in less then 24 Hours.

Let me repeat that again, 23,364 in less then 24 hours.

I've been keep track of their numbers as I write this:

3:42 - 90,218

3:56 - 90,547

4:04 - 90,740

4:11 - 90,874

4:20 - 91,090

4:27 - 91,283

4:38 - 91,604

4:47 - 91,832

Almost a thousand people have joined since I started writing this. This is clearly the largest group of support for any political figure on Facebook. In fact, I would wager you could add up the friends Democratic and Republican presidential candidate on Facebook and this group would still blow them out of the water (Micah Sifry at Personal Democracy Forum examined this on Tuesday).

Clearly, something is happening here. But are growth rates like this possibly sustainable?

They are. In fact, because of the way that Facebook is structured, the more people join the group the more people are aware of it. It all has to do with with something called the feeds (edited and adapted from my explanation when the feature first launched):

The feed is a live stream of constant updates on the recent activities of your Facebook friends. Everything you or your friends do on Facebook, from adding new friends, to changing your profile, or commenting on other people's pictures, is now streamed live to your homepage when you log onto the site.

The feeds allow information to go viral, but not in the way we usually think about viral distribution on the internet, which involves the action of passing something along, either via email, or blog, etc.

In the past, spreading the word about an Obama group would have required two separate and distinct actions, first joining the group (which takes about 5-10 seconds to do and requires no follow-up) and then spreading the word (either via active means - email, instant-messaging, etc. or passive means - blogging, away messages, etc).

But with the creation of the "feed"; feature at Facebook has removed the active element once necessary for information distribution because it automatically updates your friends. Of course people still have to sort through stuff and decide whether or not they care, but the act of distributing of that information in Facebook has been automated.

Every time someone joins the Obama Facebook group, every single friend that user has is made aware of this the next time they login, without any action other than joining the group being required from the user.

Every time someone joins the group, more people are automatically made aware of its existence. And the more people aware of its existence, the more people who are likely to join the group. Repeat for exponential growth.

So Sen. Obama's supporters have tapped into one of the most unexpected benefits of the online social networking community, the idea of exponential awareness.

Now, I'm not saying that the group will reach a million members by February 5th. In fact, I'm a little pessimistic that it will. But I can guarantee you that in those 11 days more than a million people will be made AWARE of the Facebook Group and Sen. Obama. In fact, I'd guess that more than a million people are already aware of it.

But whatever way you look at it, it's remarkable. And clear proof that something is happening on Facebook with Barack Obama. And I'm sure the 1,614 people who joined the group in the time it took me to write this would agree with me.

91,832.

(Cross-Posted at RunObama Blog)


Display:


Re: Talking 'Bout An Obama Facebook Revolution (3.00 / 1)

He appeals to young people, i.e. facebook users, because he can speak to them and their issues, not to mention that he's young and energetic himself. But I wonder if a large facebook following will translate to high youth turnout during the primary and caucus season. I somehow doubt that they'll overtake the 65+ vote.


by Ariana Wolf on Thu Jan 25, 2007 at 05:10:40 PM EST

Re: Talking 'Bout An Obama Facebook Revolution (3.00 / 2)

I'm young.  He doesn't appeal to me.  I don't want to hear empty platitudes about "hope" and what have you.

I want someone who's willing to stand up and put their neck on the line for something that they, and by extension WE, believe in.


by dayspring on Thu Jan 25, 2007 at 05:56:14 PM EST
[ Parent ]

I thought Hillary owns all the net space (none / 0)

according to the WSJ


McCain - a serial Opportunist, from marriage to policy positions
by TarHeel on Thu Jan 25, 2007 at 06:09:50 PM EST
[ Parent ]

Re: Talking 'Bout An Obama Facebook Revolution (none / 0)

Thanks for this post Adam. I think what this also demonstrates is that the 'netroots' extends far beyond the progressive blogosphere. There are huge online communities all over the web and for candidates to be successful they need to take them seriously.


by blueflorida on Thu Jan 25, 2007 at 05:29:08 PM EST

Re: Talking 'Bout An Obama Facebook Revolution (none / 0)

what is facebook? Is that like MySpace? If so, what's the utility of having a "friends" network for Obama? Better music downloads?


by torridjoe on Thu Jan 25, 2007 at 05:35:35 PM EST

Show of support from the young people (none / 0)

kinda like myspace, yes. I think the big deal about this is that we can see who the young people are getting behind. Kind of important since they'll form a lot of what we like to call grassroots support. Just wait until Obama campaign offices start springing up.


by mihan on Thu Jan 25, 2007 at 05:38:37 PM EST
[ Parent ]

Re: Show of support from the young people (3.00 / 2)

Yeah and then I'll keep waiting for those facebook people to actually show up and be useful volunteers.


by adamterando on Thu Jan 25, 2007 at 06:52:28 PM EST
[ Parent ]

Re: Show of support from the young people (none / 0)

Volunteers?  At this rate all they have to do is vote.


by Shaun Appleby on Thu Jan 25, 2007 at 07:02:25 PM EST
[ Parent ]

Re: Show of support from the young people (3.00 / 1)

Yes, support on facebook doesn't necessarily indicate activist support. But if you were a candidate running against Obama, would these numbers make you feel good about your share of youth support? Or are we just supposed to be cynical about everything?


by mihan on Thu Jan 25, 2007 at 07:22:27 PM EST
[ Parent ]

Re: Show of support from the young people (none / 0)

It's definately good news for Obama. I hope it portends a new generation of highly involved progressive activists.


by adamterando on Thu Jan 25, 2007 at 07:35:47 PM EST
[ Parent ]

Re: Show of support from the young people (none / 0)

Me too. Facebook numbers PROBABLY don't mean much of anything, except when compared to the numbers of other candidates. Its a good sign, though.

I get the feeling that only Brownback will generate any excitement for anyone on the right, and I like our chances with any of our top four so far.


by mihan on Thu Jan 25, 2007 at 07:58:55 PM EST
[ Parent ]

Re: Show of support from the young people (3.00 / 3)

Sounds like what a lot of people were saying about the netroots not too long ago.

Young people are the backbone of EVERY Democratic campaign.  They are the majority of volunteers that knock on doors.  They are the ones who put in more time than anyone else.  Lets not forget to mention that 18-29yr olds are the only reliable demographic for Democrats anymore.

Young people are the ones that helped deliver Jim Webb to the Senate (only age group to vote in majority for him).  And not only did they vote, but the volunteered in record numbers.  Jim Webb did a lot of organizing through facebook - so I wouldnt knock it so much.


by novademocrat on Thu Jan 25, 2007 at 08:35:07 PM EST
[ Parent ]

Er... African Americans? (none / 0)

E


"You say the world has lost it's love I say embrace what it's made of" -Dar Williams
by Valatan on Thu Jan 25, 2007 at 11:05:53 PM EST
[ Parent ]

Re: Er... African Americans? (none / 0)

I forgot the word "age" in front of demographic.


by novademocrat on Fri Jan 26, 2007 at 09:35:15 AM EST
[ Parent ]

be careful .. (none / 0)

if facebook is like myspace with 2 clicks of a mouse you go from presidential candidate to some dicey stuff..

Lanny Davis will dumpster dive and attribute it to your candidate


McCain - a serial Opportunist, from marriage to policy positions
by TarHeel on Thu Jan 25, 2007 at 08:20:16 PM EST
[ Parent ]

Re: be careful .. (none / 0)

And I'm sure that no Edwards supporter has ever been photographed doing anything unsavory. Cross a bridge when you come to it.


by mihan on Thu Jan 25, 2007 at 08:30:00 PM EST
[ Parent ]

not what I meant (none / 0)

I just meant as someone not familiar that much with the myspace/facebook phenomenon..

when I did check out some myspace pages for candidates you quickly link to woman in wet  teeshirts.. no where did I say this had anything to do with obama specifically


McCain - a serial Opportunist, from marriage to policy positions
by TarHeel on Fri Jan 26, 2007 at 08:31:26 AM EST
[ Parent ]

Re: not what I meant (none / 0)

nor did I, dude...its just that every candidate on either side is in the same boat, so its nothing to worry about.


by mihan on Fri Jan 26, 2007 at 09:57:42 AM EST
[ Parent ]

Facebook is the thinking person's MySpace (none / 0)

You aren't allowed to go completely stupid like you are on MySpace, and it started as a college only site so you could keep in touch with your college friends though it has since expanded. Generally you don't have the kind of friend whoring you do on MySpace and the pages aren't as horrible because you have 1 template that you have to pick.

There is definitely more a social network on Facebook than MySpace.


by MNPundit on Thu Jan 25, 2007 at 05:44:19 PM EST
[ Parent ]

Re: Facebook is the thinking person's MySpace (none / 0)

...You aren't allowed to go completely stupid...

Though, there was the time on our campus when a squirrel completed an electrical circuit in a transformer. The hapless (and very dead) critter got its own space.
543,895 votes
by Michael Bersin on Thu Jan 25, 2007 at 10:18:18 PM EST
[ Parent ]

Re: Facebook is the thinking person's MySpace (none / 0)

? It got a facebook memorial?

I'm not sure what you mean...


by MNPundit on Fri Jan 26, 2007 at 03:48:00 AM EST
[ Parent ]

Re: Facebook is the thinking person's MySpace (none / 0)

Some students on our campus created an entry for the dead squirrel - complete with photo.


543,895 votes
by Michael Bersin on Fri Jan 26, 2007 at 09:00:41 AM EST
[ Parent ]

Re: Talking 'Bout An Obama Facebook Revolution (3.00 / 1)

funny....

while trying to find this group...i came across a new group the was just started:

"Against Barack Obama (One Million Strong)"

It has 7 members.


by Ian Campbell on Thu Jan 25, 2007 at 05:41:35 PM EST

Re: Talking 'Bout An Obama Facebook Revolution (none / 0)

that's hilarious.
www.adamconner7.com
by Adam Conner on Thu Jan 25, 2007 at 06:34:58 PM EST
[ Parent ]

Re: Talking 'Bout An Obama Facebook Revolution (3.00 / 2)

Just for the record, a million members would make this the largest group on facebook. But not by much: the self-explanatory "Largest Facebook Group Ever" is at 926,000. (They shot for a million, back when network-wide groups were introduced, and apparently stagnated just short of their goal.) See http://harvard.facebook.com/group.php?gi d=2204401258

I think it's unlikely that the Barack group will hit its insanely high target, and I'd add that these kinds of deliberately massive groups tend to have tons of hangers-on -- that is, people who join groups just because other people have or because their acquaintances invited them to. It does not necessarily speak to the value of the cause. (See the now-defunct "If this group reaches 100,000 my girlfriend and I will have a threesome", which was well over its target before it was discovered to be a scam for an online music-sales company and shut down by Facebook.)

There is certainly something to be said for the growth patterns of this group, but on the whole I'd advise against reading too much into the chaotic fluctuations of Facebook. It's a fickle political lover.


by MarkusRTK on Thu Jan 25, 2007 at 05:45:20 PM EST

By way of comparison (3.00 / 1)

Dean Meetup numbers plateaued around 180,000-200,000 in 2004.

Here's the graph of 2003.

Of course those were more active and organized. But the numbers should be somewhat helpful.


by The Cunctator on Thu Jan 25, 2007 at 06:12:36 PM EST

Re: By way of comparison (none / 0)

Thanks for posting this; a lot of this post reminds me of the Dean campaign (which still hurts in a nostalgic kind of way, LOL).  Barack Obama's campaign shares a lot of the qualities that Howard's had: novelty, media buzz, volunteer numbers, money (I heard today he snagged one of Kerry's big donors).  

However, these numbers look good but aren't that meaningful or predictive: the harder job is to translate this number of members into votes and you can only do that by changing someone's mind.  

How many of these Facebook members will end up preferring John Edwards because of his work against poverty or Hillary Clinton because she could be the first woman president?

I hate to say it but there's no revolution here.  Just a campaign Internet innovation.


by KimPossible on Thu Jan 25, 2007 at 09:37:06 PM EST
[ Parent ]

Re: Talking 'Bout An Obama Facebook Revolution (none / 0)

94431


by beyondo98 on Thu Jan 25, 2007 at 06:27:03 PM EST

Re: Talking 'Bout An Obama Facebook Revolution (none / 0)

I just invited about 50 people, probebly more.  I go a little overboard with facebook sometimes I suppose, but it does make a statement of his popularity, seeing as college kids are some of the most uninformed (seems odd, but true) about politics.


John McCain
by John Nicosia on Thu Jan 25, 2007 at 06:40:31 PM EST

Re: Talking 'Bout An Obama Facebook Revolution (none / 0)

95312


by beyondo98 on Thu Jan 25, 2007 at 06:57:55 PM EST

Re: Talking 'Bout An Obama Facebook Revolution (none / 0)

this is a clear example of a tipping point.  i wonder what malcolm gladwell would have to say?

what i wouldn't do to get a nice excel spreadsheet listing the network and maybe year of graduation of everyone who signed on, and when... (scrubbed of all private data, of course).  mmm, data.


Strengthening the progressive movement through liberal entrepreneurship http://www.plantingliberally.org
by Shai Sachs on Thu Jan 25, 2007 at 07:14:52 PM EST

Re: Talking 'Bout An Obama Facebook Revolution (none / 0)

The YouTube video is pretty impressive too.  Dig it, his campaign even doesn't formally start for another two weeks.  So far, so good.


by Shaun Appleby on Thu Jan 25, 2007 at 07:23:06 PM EST

Re: Talking 'Bout An Obama Facebook Revolution (none / 0)

I think I finally figured out why Matt is so hostile towards Barack Obama:  He is secretly a supporter of HILLARY!!!!  lol.


by vwcat on Thu Jan 25, 2007 at 08:10:22 PM EST

Re: Talking 'Bout An Obama Facebook Revolution (3.00 / 1)

Hey, man, he ain't hostile; just undecided.  I think Edwards' stance on Iran shook him up a bit and he is no fan of HRC.  

Is is up to us to convince him that Senator Obama is the best hope for progressive Democrats, the Party and the country.


by Shaun Appleby on Thu Jan 25, 2007 at 08:23:15 PM EST
[ Parent ]

Re: Talking 'Bout An Obama Facebook Revolution (none / 0)

97,856


John McCain: Bush right to veto kids health insurance expansion
by Calvin Jones and the 13th Apostle on Thu Jan 25, 2007 at 08:31:03 PM EST

Re: Talking 'Bout An Obama Facebook Revolution (none / 0)

They have a goal of 100,000 by Feb. 1st.  I think they'll beat that with a few days to spare.


John McCain: Bush right to veto kids health insurance expansion
by Calvin Jones and the 13th Apostle on Thu Jan 25, 2007 at 08:33:23 PM EST

Re: Talking 'Bout An Obama Facebook Revolution (none / 0)

They just did.  I got distracted for a couple of minutes and when I looked again it was 100,136... no wait 100,173... aw, heck.


by Shaun Appleby on Thu Jan 25, 2007 at 09:58:01 PM EST
[ Parent ]

Re: Talking 'Bout An Obama Facebook Revolution (none / 0)

98,155  .. what's funny is that Tom Tancredo has one under the One Million Strong thing to .. and he only has 28 ... Hahaha!!


John McCain: Bush right to veto kids health insurance expansion
by Calvin Jones and the 13th Apostle on Thu Jan 25, 2007 at 08:41:01 PM EST

Re: Talking 'Bout An Obama Facebook Revolution (none / 0)

as of right now 100,075


by novademocrat on Thu Jan 25, 2007 at 09:53:49 PM EST

It's seems the double a penny aday works, (none / 0)

when you set a goal, and ask everyone to email it out and double everyday.


Check out the New Progressive Blog EENRBLOG
by dk2 on Thu Jan 25, 2007 at 10:26:51 PM EST

Re: Talking 'Bout An Obama Facebook Revolution (3.00 / 2)

I don't think "exponential awareness" is a concept we can retain (nice metaphor tho). I also don't think the "online-ness" of these communities is what's noteworthy about them.

The key point is that young people - and I think this goes very far out into the wide world, it's not a piece of the distorted American culture - like to exchange images in the place of words. That is, when I want to express something really important - love, truth, belonging - an image is more authentically MY expression than mere words. Showing up, being there for someone, giving a shout out. These forms of joining, standing with, saying you got somebody's back, create the thing they mean as they build it. I'm not getting to know all these people. I'm standing with them, and the more of us that stand together this way, the very meaning of the action changes. A whole lot of people standing together is an image in itself, the very image of humanity.

I really like this example, too, because you can tell Stoller and a few of the commenters are juiced initially because of the quantitative aspect of it. What can you theorize about it and so on. Increase in quantity leads to qualitative change - woops look out boyz pretty soon you'll be reading Marx, can't have that now can we.

On one side, yes, we need a master list of all American voters. We need for everybody to vote; if everybody votes, 80% instead of 60, we'll win every time. They've always known that.

Every successful Presidential candidate takes over the Party. Obama will take over the Party too. We'll need to master all the techniques that Rove used, and more besides - but you already did that guys, you already beat Rove. You'll never get another chance to beat him, it looks like the Libby trial will finish him.

Don't fight the last war. The machinery cannot be bigger than the candidate. I wish it could. I would rather have elections where you vote for what to do, and then secondarily choose some person to go do it. But the time is not yet. We had to have this guy, he had to show up at this time, so the world can see how we recover and admit our mistakes. But soon enough the machinery needs to fall in line around this candidate. And until that's made clear by primary voting, the machinery and those who have so gallantly mastered it in our time - you netroots Left bloggers - must beware of favoring process-heavy candidates by a sort of structural sympathy. If you admit that the netroots are in some ways still bearing the scar of their tumultuous birth in response to KenStarrism, then you have to be extra careful not to turn in the direction of that scar, that pain, all the time. There might be a way to get healed without having to punish everybody.

We can't forgive the fundies, but maybe Barack can. And if he can, we will have to.

I just see him carrying Mississippi. I see a big parade of victory in Mississippi. Kos has a post up showing that the South is chock full of conservative Democrats. If we could set up some sort of Grand Forgiveness and Unity ceremony, instead of fighting in the trenches to turn red states blue, we simply accept their surrender.

I remember a bumper sticker from 1968 or 1972. A cartoon about a good old boy that put his JACKSON '72 sticker where his WALLACE '68 sticker used to be.

Don't worry guys, all manner of geekery will still be needed. The Ultimate Revolution in administration will be the Electronic Courthouse. Cheaper. Unfortunately it's a step closer to the Legally Mandatory Logon. I know you've all previewed that in your nightmares; but Caesar has declared that all the world shall be taxed.

You want to talk about online communities - how about the community of the world finally getting their call through to America: Hey! Cut out the shit!

The world felt the leadership of John Kennedy. They felt Bill Clinton's leadership.

You have to get used to the mythical dimension of Obama now so we can get his back and help him and everyone else manage it. I do fault Bill Clinton for one thing he did wrong - but I fault all of us because we should have had that talk, about how President Clinton was only human. Barack is only human too, not because I think there's a skeleton in his closet, but because we will have to create a completely new political space that lets Barack be Barack and not be cheapened in a facile manner or trashed by the MSM, OR sucked up by the Party or given a hellish life to lead. Let me repeat that. If I was Barack and I thought my life as President was going to be a living hell like it seems to be, frankly, - I would tell the brother to save himself. But we do need him. So we need to have this conversation, about how our leaders are people, and then we need to create even more efficient types of online communication that allow Barack to communicate with the whole world, and also allow part of the world to get back to him, so he doesn't get cut off from the people-roots.

And the only thing exponential about that is that if communication is real and genuine just ONCE that will be exponentially better than what it's been before.

New media - new politics - new forms - new way of talking.


by frenchman on Thu Jan 25, 2007 at 10:30:46 PM EST

Semiotically Speaking (none / 0)

Gee, I love your posts... They make my head hurt sometimes but in a nice way like using a muscle which has not been used in a long time.

You say things I thought I wanted to say but couldn't find the words to express, and better than I could, too.  And then go on to say things that never occurred to me to connect to the topic at all but which seem even more relevant and compassionate to the human condition.  Sigh.

You aren't, by any chance Jean Baudrillard, are you?  Naw, he wouldn't know about Wallace '68 bumper stickers, now would he?


by Shaun Appleby on Fri Jan 26, 2007 at 12:09:39 AM EST
[ Parent ]

Re: Semiotically Speaking (none / 0)

The title of this diary is indeed pretty hyperreal.    


by justinh on Fri Jan 26, 2007 at 08:59:13 AM EST
[ Parent ]

Re: Talking 'Bout An Obama Facebook Revolution (none / 0)

A revolution against what?


by justinh on Fri Jan 26, 2007 at 08:57:29 AM EST

Re: Talking 'Bout An Obama Facebook Revolution (none / 0)

So about 119,000 now...


by tchambers on Fri Jan 26, 2007 at 07:13:22 PM EST

Yawn (none / 0)

Obama puts me to sleep.


by delmoi on Sat Jan 27, 2007 at 12:48:06 AM EST

Re: Talking 'Bout An Obama Facebook Revolution (none / 0)

888 Diggs on Digg.com so far for this story...
It's currently one of the top stories of the last 24 hours, one of the top 3 political ones...

http://www.digg.com/politics/100_000_Mem ber_Obama_Facebook_Group


by tchambers on Sat Jan 27, 2007 at 05:08:31 PM EST


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