[Update 11:21pm:Its been pointed out that while we have everyone's Facebook attention we should encourage folks to join the Democratic Party's Facebook group to help spread the good Democrat Word to Facebook feeds far and wide.]
Yesterday
Today
(I blog at RunObama.com an independent group encouraging Barack Obama to Run for President)
90,218.
That's how many members the Facebook Group "Barack Obama (One Million Strong for Barack)" had when I started writing this post.
On January 16, someone named Farouk Olu Aregbe created an Obama Facebook Group with the (admittedly) audacious goal of reaching one million members. The group, entitled "Barack Obama (One Million Strong for Barack)" even had a timeline for reaching one million:
Lets reach this goal, then set a new goal
Created January 16th, 2007
100 - Same day (January 16th) Reached
1000 - (Jan 19th) Reached
10000 - (Jan 26th) Reached
100000 - (Feb 1st)
1000000 - (Feb 5th)
A million members would easily it largest Facebook group period (I believe). And it would dwarf, no swamp, any other single political group out there. For example, The Democratic Party's Facebook group has only 4,480 members, the College Democrats clock in at 3,374.
The group has meet with initial success, as the group's creator posted:
Its official...
100 in less than 1 hour...
1000 in just over 24 hours
10000 reached 6 days ahead of schedule
One million seems like nothing now... lets make this happen y'all
But of course, 10,000, which was reached on January 20th, is a long way from 1,000,000.
Yesterday, when I blogged about the group on RunObama.com, I noticed it had grown from 66,599 to 66,730 in a matter of minutes as I was writing about it. Which means the group added 56,730 members in just 5 days, which opened my eyes.
But nothing compared to today, when I logged in at around 3:30pm to find that the group had grown to 90,094 members.
The "Barack Obama (One Million Strong for Barack)" group had added 23,364 members in less then 24 Hours.
Let me repeat that again, 23,364 in less then 24 hours.
I've been keep track of their numbers as I write this:
3:42 - 90,218
3:56 - 90,547
4:04 - 90,740
4:11 - 90,874
4:20 - 91,090
4:27 - 91,283
4:38 - 91,604
4:47 - 91,832
Almost a thousand people have joined since I started writing this. This is clearly the largest group of support for any political figure on Facebook. In fact, I would wager you could add up the friends Democratic and Republican presidential candidate on Facebook and this group would still blow them out of the water (Micah Sifry at Personal Democracy Forum examined this on Tuesday).
Clearly, something is happening here. But are growth rates like this possibly sustainable?
They are. In fact, because of the way that Facebook is structured, the more people join the group the more people are aware of it. It all has to do with with something called the feeds (edited and adapted from my explanation when the feature first launched):
The feed is a live stream of constant updates on the recent activities of your Facebook friends. Everything you or your friends do on Facebook, from adding new friends, to changing your profile, or commenting on other people's pictures, is now streamed live to your homepage when you log onto the site.
The feeds allow information to go viral, but not in the way we usually think about viral distribution on the internet, which involves the action of passing something along, either via email, or blog, etc.
In the past, spreading the word about an Obama group would have required two separate and distinct actions, first joining the group (which takes about 5-10 seconds to do and requires no follow-up) and then spreading the word (either via active means - email, instant-messaging, etc. or passive means - blogging, away messages, etc).
But with the creation of the "feed"; feature at Facebook has removed the active element once necessary for information distribution because it automatically updates your friends. Of course people still have to sort through stuff and decide whether or not they care, but the act of distributing of that information in Facebook has been automated.
Every time someone joins the Obama Facebook group, every single friend that user has is made aware of this the next time they login, without any action other than joining the group being required from the user.
Every time someone joins the group, more people are automatically made aware of its existence. And the more people aware of its existence, the more people who are likely to join the group. Repeat for exponential growth.
So Sen. Obama's supporters have tapped into one of the most unexpected benefits of the online social networking community, the idea of exponential awareness.
Now, I'm not saying that the group will reach a million members by February 5th. In fact, I'm a little pessimistic that it will. But I can guarantee you that in those 11 days more than a million people will be made AWARE of the Facebook Group and Sen. Obama. In fact, I'd guess that more than a million people are already aware of it.
But whatever way you look at it, it's remarkable. And clear proof that something is happening on Facebook with Barack Obama. And I'm sure the 1,614 people who joined the group in the time it took me to write this would agree with me.
91,832.
(Cross-Posted at RunObama Blog)
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