Ad Watch: Harry Reid on Jobs
by Jonathan Singer, Thu Jun 10, 2010 at 04:52:04 PM EDT
These ads are compelling not only on in their message -- that Harry Reid has delivered thousands of new green jobs to Nevada in the way that only a leader in Congress can -- but also in their delivery. Notice the silence in the ad, the lack of the standard background music of virtually all other political ads. These spots are different, which will help them stand out. The imagery is also striking. In the first ad, in particular, the narrative arc of the man going to work at a new job in the morning fits perfectly with the broader message of helping Nevadans get back to work. Great spots.