MPAA Set On Following Music Industry Off a Cliff

This sort of backwards-ass thinking on the part of the media industrialists really bugs me. Jerome

Recently the MPAA found its newest target in its ongoing and futile attempt to prevent legitimate and legal advances in DVD home viewing.

RealDVD is a computer program that lets views save their DVDs (movies, TV shows, and home movies) to their PCs or laptops.

But this is not just another DVD-ripping program. The DVDs that you save will play only on your computer with the License Key purchased, it does not break the encryption code on the DVD, and you cannot burn disks from the DVD upload that you make.

This is not simply another Handbrake or Jack the Ripper, two DVD ripping programs that curiously have not received the ire of the MPAA. Instead RealDVD is a program that allows users to back up their DVDs like they have been able to do with their music for many years, watch DVDs anywhere without having to lug around a cumbersome case (especially useful when traveling), and ensures that DVDs are not lost if disks get scratched or worn out.

The program does nothing to harm the film industry. RealDVD users still must purchase the DVDs to view them, and are not able to rip the movies for profit themselves.

Naturally there are concerns about the interactions between RealDVD and services like Netflix and Blockbuster online. As state previously, RealDVD is not interested in providing an avenue for people to illegal copy and share DVDs. They have spoken often about how eager they are to work with the film industry to install protections on DVDs rented from companies like Netflix and Blockbuster in order to ensure they cannot be backed up using their program.

And how does the film industry react to this program? Does it embrace it as an avenue for their continued survival to ensure they don't go the way of the recording industry?

Of course not.

Instead the major Hollywood studios banded together, sought legal action to block the distribution of RealDVD, and were ultimately successful in temporarily shutting down the distribution of the program. A Federal Judge will hear the case and the status of the preliminary injunction will be decided sometime in the next few weeks.

The MPAA is tight rope walking the same dangerous line that the RIAA did in attempting to use copyright laws to control information. In doing so the RIAA managed to kill their own industry. If the MPAA continues down this same path we will be writing the same stories about them as we are about the downfall of the RIAA.

Because the fact of the matter is RealDVD does not circumvent technology meant to prevent illegal copying of DVDs, but rather it has received rave reviews for its stringent protections against such actions.

The Hollywood film studios are selfishly preventing consumers from being able to back up their purchases. With no basis in law for such actions and absolutely no intent of wrong doing from the makers of RealDVD, the ultimate endgame of this charade by the MPAA will be blocking a huge benefit to consumers whose dollars are already being competed for left and right.

Tell me if enraging consumers and blatantly attempting to stifle innovation, as the Electronic Frontier Foundation points out as the real reason for the film industry's outrage in this October article, by blocking a completely legal product is really the best idea in these times, if ever at all?

Tags: copyright law, film industry, movie industry, MPAA, RealDVD (all tags)

Comments

11 Comments

Re: MPAA Set On Following Music

Bugs you (and me as well)... but sadly doesn't surprise you.

Its easy to fight change... it takes actual effort to change a distribution model... the absolute crap that spews from the film and music industries is a testament to how lazy these people are.

by yitbos96bb 2009-01-23 07:45AM | 0 recs
Re: MPAA Set On Following Music

The other thing that bugs me is that they won't come up with a plan to convert our legal DVDs to video formats to play on handheld devices... the next logical step to real DVD.  I applaud FOX (I know I'm shocked too) for the Digitial Download copy included in their new releases but 1) want an option for my old disks and 2) want an option for those not adding that feature.  I own the media... I should have the right to play it on any device i want to for my personal use.  Its the same BS with OEM software and other facist controlled devices.

by yitbos96bb 2009-01-23 07:50AM | 0 recs
Re: MPAA / Cliff

I know that (for me at least) the greatest problem facing civilization is the tension between the need to watch 'Legally Blond' for the umpteenth time where ever I happen to be and on whatever playback device I have handy - and those evil bastards who want to stand in my way.

rec'd

by QTG 2009-01-23 08:09AM | 0 recs
Re: MPAA

I work in the industry as my second career. I keep saying that progressive positions on this do not take into account economic reality. People in the industry are worried for a reason. Right now, SAG for example is fighting over digital rights because no one knows how to value this stuff yet. Without that ability , people don't know what can be earned, and thus what to pay people. THis is true of unions you don't hear about too, liek the electriicans etc.  Now, throw into that uncertainty the issues involving new techs which often due despite what you say allow for people to rip copies such as using bit torrent (nto the same issue here but illustrative of the point). So trying to paint anyone who disagrees with you on these issues as "evil" is easy, but its not true. There are not easy answers here. I can see some of both sides positions. I do believe teh studios should allow as much tech flexibility as possible because in the long run innovation will hopeflly produce more income. but that's not at all clear or certain to be the case.

by bruh3 2009-01-23 08:15AM | 0 recs
Re: MPAA
There are some misleading talking points in what you say, in my opinion.
For example, your claim that "no one knows what to value this stuff yet... etc."
That is complete baloney.  Perhaps studio executives should stop bragging to their shareholders about how much money they make from advertising revenues with relation to digital distribution if they prefer to make these claims.  The fact remains, illegally downloading digital content is about as easy as making this comment is, which means that the only way to stem losses is to provide legal methods of doing the same thing.
iTunes is a perfect example.  File sharing was so rampant, that iTunes proposed allowing people to do download music for a fee.  The industry fought this at first, but no one can deny the success and profitability of iTunes' model.
It's time for the MPAA to get in line with the future.  You can't fight progress.
by mannabass 2009-01-23 11:11AM | 0 recs
Re: MPAA

If you can tell me he value, please do so. If not, stop wasting my time with what some idiot executives says. Just because they don't understand the value and thus spout of stupid shit, does not mean people have figured it out. That's them doing what theydo. They don't know shit, but try to pretend like they do. THe reality is tthat I am in focused on making indie stuff for a living , and thus i have to gauge the reality because I don't have their margin for error. Thus I can say with pretty much a great deal of certainty no one knows how to value this stuff yet.

by bruh3 2009-01-23 11:30AM | 0 recs
Re: MPAA

incidently i have met with people like that who will hype this or that. it's hype not reality. they are trying to justify their existence, their pay, etc, but htat does not mean they understand the media involved.

by bruh3 2009-01-23 11:31AM | 0 recs
Re: MPAA

I'm sorry, but that "valuation" or "what to pay people" argument is completely spurious, particularly when it comes to the trades. Pay them a fair and competitive wage, regardless of whether I watch the movie six years from now on whatever the device du jour is. This concept of residuals just smells like greed. An electrician or plasterer who works on a new office building gets paid the prevailing wage for his or her work while the building is going up. He/she doesn't get paid more five years from now when the building is fully leased, or ten years from now when leases are renegotiated upward, and doesn't get paid less if the market sucks and the building sits vacant for the next five years.

The inability of management to adapt to reality with a revenue model that works is more detrimental to the trades.

by GinTonic 2009-01-23 11:13AM | 0 recs
Re: MPAA

you can't pay them anything if the underlying asset can not be valued. this is the same issue that the mortgage industry faces. and fair and competitive is  meaningless here since  the work is mostly seasonal. meaning wha tyou think of as being paid a lot is actually going to often be a years income for them rather than how much it seems. i used to look at a production manager I knew, and thought she made a lot of money- but then i realized i was not averaging what she was really making voer time. It was a middle class income, and that's about it. That's with the present ability to value assets. Withou tthat abilit, things go into the shit. That's just basic business. Often times, one of my problems with listen to people like you is that you don't have any basic business sense about you.

by bruh3 2009-01-23 11:34AM | 0 recs
Re: MPAA

Back in the '80s the film industry tried to put the kibosh on VHS players (and recorders), and we see how well that worked out.

VHS and DVD brought new streams of income into the film industry, but the film industry was blind to the possibilities, and dead set against the technology.

It did them little good to fight that which was inevitable, a at least some good to have that new home use income.

More than likely, the industry is using this lawsuit as a warning to other new technologies, another bright move considering the past.

Just because they haven't yet decided how to divvy out the profits is no excuse -- I'm sure the industry still will find a way to screw the actors and everyone else below a certain point in the hierarchy.

by judybrowni 2009-01-23 11:18AM | 0 recs
Re: MPAA

I am not going to speculate what will or will not happen. Sometimes new technologies are boon (i hope that is the case here) or sometimes they kill of existin industries. This is also possible. Many of you need to look up the history of innovation and tech. It's not a linear (it always helps out) as you claim.

by bruh3 2009-01-23 11:35AM | 0 recs

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