McCain's Walter Reed Debacle Blowing Up

Talking Points Memo has been on this story from the start. It began with an inquiry into just what the McCain campaign was thinking when they had him stand in front of a giant lime green backdrop for his speech last night...again. Turned out the green was actually from the grass in front of what appeared to be a huge mansion, which, again, seemed an odd choice, optics-wise. But TPM kept digging and figured out that the image was of Walter Reed Middle School in North Hollywood, CA.

An odd choice, no? Why ever would they use that as the backdrop for McCain's nomination acceptance speech I wonder? Hmm. Could it be...

...several readers have suggested that perhaps one of the tech geeks charged with setting up the audio/visual bells and whistles for the evening was tasked with getting pictures of Walter Reed Army Medical Center but goofed and got this instead.

Pretty much says it all, doesn't it? To their credit The California Democratic Party is on it and the message is clear (from a CDP press release):

Today, John Heaner, [Region 13 Director, and Walter Reed Middle School PTA Board member], will be in front of Walter Reed Middle School to underscore how out of touch John McCain is.  Thursday night's convention photo op disaster illustrates that McCain and Bush have ignored the wounded troops at Walter Reed Hospital for so long they can't even tell the difference between the hospital and the school in North Hollywood.

I just got off the phone with John who told me the this was about the hypocrisy of John McCain and Republicans who

"...claim to care about wounded soldiers but no one in his campaign could spot the difference between the hospital where we send our wounded soldiers and the middle school where I send my little girls."

He said that John McCain "took ownership" of that image the second he walked out on that stage

"...during the biggest night of his life, for the biggest speech of his life."

So far, the McCain campaign is refusing comment, for obvious reasons, but they may not be able to for long. John told me the media interest in this is out of control. He'd already spoken to NBC, ABC, NPR among others and had to go because The New York Times was calling on the other line.

As if it couldn't get better, the school's principal, Donna Tobin, has released this statement:

"It has been brought to the school's attention that a picture of the front of our school, Walter Reed Middle School, was used as a backdrop at the Republican National Convention. Permission to use the front of our school for the Republican National Convention was not given by our school nor is the use of our school's picture an endorsement of any political party or view."

TPM deserves a lot of credit for staying on this story and props to CDP for its rapid response today.

Tags: John McCain, RNCC, Walter Reed (all tags)

Comments

56 Comments

Re: McCain's Walter Reed Debacle Blowing Up

This seems like a non issue.

by bruh3 2008-09-05 03:28PM | 0 recs
yeah a non issue...

but the stupidest things can become major influences in campaigns...

Deans "scream" was him exhorting his supporters in a not-for-broadcast moment. Sunk his campaign overnight.

McCain in 2000 was accused of having an illegitimate child who was black, totally fictitious, killed the campaign.

Media harped on Obama not being good at bowling

H. Clinton and the Bobby Kennedy moment

Willie Horton

Dukakis and the tank photo

fucking swiftboaters

all of those are "non-issues" and all had significant, sometime fatal consequences for the candidates.

Right now I don't particularly care. It is kind of indicative of how the campaign is run and what a McCain presidency would be like. Ignore the small stuff and it'll bite you in the ass eventually.

by notedgeways 2008-09-05 04:00PM | 0 recs
Re: yeah a non issue...

Its great timing for us... if the media blows this up into a shitstorm (and maybe they are pissed at the McCain attacks on them... that would be great) then it should blunt, kill or reverse any bounce.  

by yitbos96bb 2008-09-05 05:58PM | 0 recs
Re: yeah a non issue...

I think your dreaming if you think the MSM is going to blow this up, they are in the tank for McSame.

by thenurse 2008-09-05 09:26PM | 0 recs
Re: yeah a non issue...

I have to agree with bruh here, this is a loser.  I get the whole "out of touch" frame we're trying to use to define McCain, but I think this situation is far too trivial to actually work for the general public, and that just makes more fodder for the right-wingers to accuse Obama/"the media" as being unfair and biased to favor Obama.  This will IMHO hamper the REAL gaffes (100 years, doesn't know the difference between Sunnis and Shiites, doesn't know how many houses he owns etc.) to develop into effective framing devices.  I mean McCain actually SAID all those examples I just listed which started the successful planting of the frame that he's out of touch.  This is just too much of a stretch and ultimately makes the rest of the attacks less sharp.  I'd drop it ASAP if I were the NY Times.

by jlars 2008-09-05 06:10PM | 0 recs
This speaks to the incompetence of the McCain

Campaign, which is indicative of their competence as an administration.Not to mention terrible insensitivity to the troops. He was obviously trying to exploit troop images for political gain, that is shameful and needs to be pointed out.

by Davidsfr 2008-09-05 04:34PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

Confusing Walter Reed General Hospital and Walter Reed Middle School may seem trivial... unless you consider that NO ONE pointed out that the picture shown was not Walter Reed Hospital... The picture was what.. 50 feet high and wide...?  Members of the campaign had been looking at it... and thought it was a hospital?  Where our troops are treated upon return from a Republican-backed war...?

That they tried to use the image for political gain is shameful enough... that they failed and used the wrong image is beyond the pale...

by JenKinFLA 2008-09-05 04:55PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

It is totally a non-issue except for the fact that it plays to an already prevailing (or at least developing) narrative in the campaign--that McCain is out of touch. This shows he is not keeping a very good handle on his staff and the sloppiness is showing. So its not an ISSUE in the sense of scandal or whatever but it buttresses our criticisms of him and therefore it becomes powerful (ala windsurfing in 04).

by wasder 2008-09-05 05:58PM | 0 recs
Thin Soup?

You wasted valuable electronic bits on this?

by oliver777 2008-09-05 03:29PM | 0 recs
Re: Thin Soup?

The biggest stories sometimes come from what appears to be little mistakes.  The press is looking for something to report other than Palin.  I think it works out quite well.  The Dems should run with it.  And, at the very least, it shows that Republicans don't really care about wounded troops enough to get their imagery right.

by NewOaklandDem 2008-09-05 03:36PM | 0 recs
This is a clear indication of

utmost incompetence within the McCain campaign, and implies an administration would also be woefully inept.

Plus the insensitivity to the troops and wounded vets is atrocious.

by Davidsfr 2008-09-05 04:37PM | 0 recs
So ...

Campaign competence = governing competence?

Exhibit A. The GW Bush administration. Karl Rove's ability to run an effective campaign sure did translate into some good governance.

Look, that argument is just ridiculous. It was ridiculous in the primaries and it still is. Campaigning and governing are completely different propositions.

And no, I am not a McCain backer. I just don't like to see silly stuff like this go unchallenged.

by itsthemedia 2008-09-05 08:00PM | 0 recs
Re: So ...

re-read the post you replied to.  Campaign competence does not equal good governance, but campaign INcompetence can imply poor governance.

by lojasmo 2008-09-06 04:50AM | 0 recs
Re: So ...

A good campaign doesn't necessarily translate into a good administration, but I'd argue that it's a pretty solid predictor of a bad one.  If you don't have the temperament or mental capacity to avoid rash and poorly thought through decisions, you hire incompetent staff and advisers, and you're not able to establish effective communication within the bureaucratic layers of your own Presidential campaign, what hope do you have in presiding over an efficient and effective White House?

This whole thing might seem silly but remember, this was the most important speech of John McCain's entire political career up to this point.  And the result was while attempting to use wounded troops as a political prop, John McCain unintentionally created a bizarre multi-faceted puzzle that would have made David Lynch proud.

Trust me, that's worth considering.

by hello world 2008-09-06 04:55AM | 0 recs
Re: Thin Soup?

McCain who has voted AGAINST benefits for the troops, and utilized the WRONG picture when trying to exploit the troops' injures?

I think you need to point your razor sharp intellect upon your own post.

by lojasmo 2008-09-05 05:44PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

Are you guys kidding??  The McCain camp doesn't know what Walter Reed even look like!

by ArkansasLib 2008-09-05 03:31PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

Another sign of carelessness and incompetence.  And it made McCain green again.  Classic.

by NewOaklandDem 2008-09-05 03:34PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

I thought it was the back of the White House at first. Then I thought it was his house...LOL....

by xodus1914 2008-09-05 03:36PM | 0 recs
WHich house?

Do they all have big lawns - I can't keep track :)

by edparrot 2008-09-05 07:52PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

This needs to be tied to the RNC's use of fake soldiers in their video.

http://www.vetvoice.com/showDiary.do?dia ryId=1843

Attack their strength. Build a narrative. Make it stick.

by tentakles 2008-09-05 03:42PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

nincompoops.

by WashStateBlue 2008-09-05 03:44PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

The GOP Noise Machine

Find a flaw, mistake, error, mistatement, etc.

Call it a nail

Hammer it until, its under the veneer of the wood and the board has been abused beyond recgnition.

Repeat until the board breaks.

FREE ADVICE: This strategy has worked in 1968, 1980, 1984, 1988, 2000 and 2004

by kmwray 2008-09-05 03:49PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

HEAR , HEAR, DAMNIT!

by xodus1914 2008-09-05 09:25PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

thats hilarious. oh man. hilarious.

they just cant do anything right.

by alyssa chaos 2008-09-05 03:50PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

You all are missing the obvious explanation.  You see, they couldn't use the REAL Walter Reed...

...because it has TEH COLUMNS!!1!1!

by MeganLocke 2008-09-05 03:54PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

DING DING!  We have a winner!

Though it would have been a delicious irony for him to appear with projected electronic columns after making fun of Obama's set.  

by Headlight 2008-09-05 05:48PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

Pathetic.

by spacemanspiff 2008-09-05 03:55PM | 0 recs
OUT OF TOUCH

These guys are a bunch of idiots.  The double standard is absurd.  If this was Obama and he made the same debacle they would make fucking commercials out of this.  6.1% Unemployment. Maverick my ass.  Highest in 5 YEARS!! WTF???  OBAMA 08.

by nzubechukwu 2008-09-05 04:00PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

"No one in his campaign could spot the difference between the hospital where we send our wounded soldiers and the middle school where I send my little girls."

That has to go on the list as one of the better quotes this election season.

by Jaxon 2008-09-05 04:13PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

John McCain vetted that image, and any suggestion otherwise is just plain sexist!

by hello world 2008-09-05 04:40PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

my god a myDD comment made me laugh.

I am terribly parsimonious with recs and rates but here ya go.

by notedgeways 2008-09-05 04:53PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

Why thank you.

Tensions can run kinda high sometimes, especially on a site like this.  Never forget to laugh.  :)

by hello world 2008-09-05 04:59PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

John McCain was a POW for crying out loud...!  How dare you even question him?!?!?!?!?!?

You disloyal dispatriots...!

by JenKinFLA 2008-09-05 04:57PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

Don't forget also that the middle school is in North HOLLYWOOD .  McCain:  can't tell the difference between an Army hospital and HOLLYWOOD.

This sort of snafu is of course a small thing, but it helps take the bark off of what is perceived to be McCain's greatest strength -- his military background and preparedness to lead.  If McCain's campaign can't get this right, then why should we believe he is more competent?  He doesn't know the difference between a middle school in HOLLYWOOD and the real army hospital.

The thing Rove is most right about as a tactician is that you should go straight at the perceived strength of your opponent, and belittle it to the greatest extent possible.  This is a great opportunity to do that to McCain.

by Umpteenth 2008-09-05 05:25PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

Remember, the building was visible on National TV. I saw it myself on MSNBC or one of the other news networks.  

I was at first puzzled by the green (not to mention the odd blue and red) (no, after three color conversions, it did not look flag blue to me.)  Then the camera backed up and I thought 'Oh, one of his homes.'

by phillies 2008-09-05 05:52PM | 0 recs
Wow...such a Defender of the Military...not

Mr McCain is running on his POW and military record and he works about 10-12 miles from Walter Reed Army Medical Center.  Yet he didn't know what WRAMC looked like because he hasn't been there and doesn't really care.  I bet he was one of the Senators who decided to close Walter Reed Army Medical Center in the latest Base Realignment and Closure Act.  I go to WRAMC for my medical treatment and I see those Soldiers destroyed by the War in Iraq and Afghanistan  all the time.  They are bravely working through their disabilities while John MCain is cutting their VA benefits and the hospital that provides them with top notch care is slated for closure. Don't believe all of the bad reports about WRAMC.  They provided me with outstanding medical care that saved my life...  

by markieparkie 2008-09-05 06:01PM | 0 recs
Don't know much about history

Don't know much geography...

by activatedbybush 2008-09-05 06:17PM | 0 recs
McCain's real Walter Reed Debacle

Soldiers Face Neglect, Frustration At Army's Top Medical Facility

By Dana Priest and Anne Hull
Washington Post Staff Writers
Sunday, February 18, 2007; Page A01

Behind the door of Army Spec. Jeremy Duncan's room, part of the wall is torn and hangs in the air, weighted down with black mold. When the wounded combat engineer stands in his shower and looks up, he can see the bathtub on the floor above through a rotted hole. The entire building, constructed between the world wars, often smells like greasy carry-out. Signs of neglect are everywhere: mouse droppings, belly-up cockroaches, stained carpets, cheap mattresses.

This is the world of Building 18, not the kind of place where Duncan expected to recover when he was evacuated to Walter Reed Army Medical Center from Iraq last February with a broken neck and a shredded left ear, nearly dead from blood loss. But the old lodge, just outside the gates of the hospital and five miles up the road from the White House, has housed hundreds of maimed soldiers recuperating from injuries suffered in the wars in Iraq and Afghanistan.

by activatedbybush 2008-09-05 06:19PM | 0 recs
Small issue? Think again

Our major line of attack against McCain is that he is out of touch.

Their major line of attack is that McCain is a veteran and hero with the experience and judgment needed to be commander in chief.  

The stunning implications of incompetence and indifference this episode represents are the perfect possible combination.  In a way that would be hard for us to invent, they have strengthened and validated our narrative while eviscerating a key pillar of their campaign.

McCain, his campaign, and the GOPers are all so completely indifferent and unaware of the reality of harm to the soldiers they send to die and be injured in their endless wars that no one could even stop and ask: "What is that image?  That doesn't look like Walter Reed".

Push, push, push and buy a couple of days of golden coverage and step all over their post-convention messaging.  This should become a joke like Kerry's "for it before he was against it".  Remember, in his convention no one could go 2 minutes without reciting the POW story and McCain himself said the experience seared into his soul a deep love for the forces and an intense awareness of the costs of war.

Every time McCain and crew get on their high horse about his service and the knowledge it gave him in joint R-D media interviews, we can mock him with the shortest of tweaking comebacks: "Well, you would think he could at least recognize Walter Reed".  Our side should push hard on this over the weekend to set up future uses.

This incident is shorthand for 'out of touch and doesn't really understand reality for today's warriors'.

by Trond Jacobsen 2008-09-05 06:20PM | 0 recs
It could have been worse for McCain

It coulda been one of his 7 houses.  Not that he would have known.

by activatedbybush 2008-09-05 06:20PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

Between this and the fact that they used stock photos of African Americans that they bought from the internet should make Palin eat her words about Styrofoam pillars.  It would be nice for someone to ask her about it, but that would mean she would have to actually answer ANY questions.  Ugh.

by thatpurplestuff 2008-09-05 06:34PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

Sounds like we are trying to make a big election out of small things.

Do whatever you like, but I find it laughable to think that this mistake can gain us one single vote.  Seriously, you guys can actually see yourself walking up to an undecided voter and saying "John McCain's campaign was too incompetent to select the right image, so how can he possibly lead the country?"  I certainly couldn't pull that off with a straight face.

by Steve M 2008-09-05 07:37PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

I agree with what you're saying in theory, but the media does love to use trivial little anecdotes like this as a sort of foothold in a larger narrative.  In this case, the narrative would be "out of touch".

One thing's for sure though, if Obama had made this mistake the entire GOP would be hammering away at him.  And to make sure that nobody missed this story, McCain would probably head out to the real Walter Reed for a photo op or a speech within 24 hours after the story broke.

Then we would all be reading stories in the New York Times about how "Republicans are gleeful..."

by Will Graham 2008-09-05 07:49PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

What I see is a bunch of people desperately trying to squeeze this incident into a narrative where it just doesn't fit.  You and I both know that John McCain had absolutely nothing to do with picking out the images for the backdrop.  And you and I are not the only two intelligent people in the world.

Hey, maybe a week from now you guys will all have a big "told you so" at my expense.

by Steve M 2008-09-05 08:31PM | 0 recs
What you can say, however:

"John McCain claims to support veterans, but he doesn't know the difference between America's most well-known army hospital, Walter Reed Army Medical Center (a hospital located a mere twelve miles from his office) and a Hollywood middle school.  Point of interest: the hospital McCain seemingly can't identify out of a lineup is the same hospital that was revealed to be struggling to take adequate care of veterans just last year, in part because Sen. McCain and his pals have voted against providing much-needed funding for veterans' medical care for several years now, and also voted to allow the government to contract out care at Walter Reed, thus further damaging the quality of its services.  Is that really how John McCain supports the troops?"

In other words, this is useful to us as a segue into the meaty issues, thus allowing us to demolish the popular fiction that "John McCain is better for the troops."

by Elsinora 2008-09-05 08:00PM | 0 recs
Re: What you can say, however:

Sure, if you think we can get people to believe John McCain personally selected the image, knock yourself out.  I have a hard time believing we can make this go anywhere, but I'll be happy to be proven wrong.

by Steve M 2008-09-05 08:28PM | 0 recs
And that, my friends...

is what's known as "missing the point."

The point is not the gaffe itself.  The point is using the gaffe to get Democrats on the news talking about how bad John McCain is on veterans issues.  And this is the kind of "gotcha" gaffe that the media just adores.

And, quite frankly, it doesn't matter whether McCain personally chose the image (in fact, I'm positive he didn't), because in all likelihood, given how these conventions work, he was shown the backdrop slideshow earlier for his approval.  The only difference is, this way Democrats get to also say, "Of course, we know McCain didn't pick out the image itself--he doesn't know how to use the internet.  But the mistake is still rather telling, given that the Republican party did x, y, and z which hurt veterans...and John McCain voted with them every single time."

by Elsinora 2008-09-06 07:56AM | 0 recs
yup

by Trond Jacobsen 2008-09-06 08:23AM | 0 recs
Re: And that, my friends...

Look, rather than condescending lectures about how I'm missing the point, maybe you could try to understand my point, which is that no matter how many scenarios you can dream up in your head where Democrats can use this random gaffe to their advantage, I simply don't think it can be done in the real world.

I'm happy to be proven wrong.  At this particular moment, the issue doesn't exactly seem to be dominating the weekend news cycle, but maybe the Democrats are just waiting to unleash their fury.

Not every gaffe can be fit squarely into a compelling narrative, no matter how many intensely logical posts we write on the Internet suggesting that it ought to.  Maybe I'm the one who isn't thinking realistically about politics in this discussion... or maybe I'm not the one.

by Steve M 2008-09-06 03:29PM | 0 recs
Still missing the point.

I am not saying it will automatically gain traction--au contraire, actually.  I am saying that if the Democrats started saying what I outlined, repeatedly, it would gain traction.  That's how the media works, kiddo...if a candidate says something loudly and frequently, the media assumes it's news and reports accordingly.  But, like I said, to ac

You aren't thinking unrealistically, just naively.  And it's that naive thinking that has doomed Democrats in the past.  You think, because rationally speaking this is a non-issue, that it has no potential impact.  But as we know, and as the media knows, rationality has nothing to do with it.  The attack I outlined is simple and goes straight to the gut reaction rather than dealing with anything cerebral or nuanced--and that's exactly why, if and only if the Dems used this line of attack, it would be successful.

So yeah, you are the one thinking unrealistically about politics, but I don't blame you for being an idealist.  We all were once.

by Elsinora 2008-09-06 07:54PM | 0 recs
This just in, MCain sending troops to Atlanta

He googled "Georgia" to find out where to go find the Russians and found out Atlanta was its biggest city.

Seriously, this is a pretty minor item.  But I gotta think that when your entire campaign is about spin, blowing it like this becomes much more uncomfortable. Makes no difference to me, I ain't voting for him.

by edparrot 2008-09-05 07:57PM | 0 recs
Sigh

Someday, it sure would be nice to have an election about, you know, non-stupid stuff.

Hey! I can dream, can't I?

by itsthemedia 2008-09-05 08:23PM | 0 recs
Re: McCain's Walter Reed Debacle Blowing Up

But why would you want to draw attention to the shabby treatment of wounded at the intended Walter Reed in the first place?

I think that this is a very minor matter, but indicative of a sloppiness and amateurishness in the McCain operation.

by Bob H 2008-09-06 02:08AM | 0 recs
Much ado about nothing

So what. Some harried staffer Googled the wrong image, big deal. I'd be willing to bet that 99 percent of the howlers on this story (perhaps even Josh Marshall himself) had no clue what Walter Reed Medical Center looked like prior to this visual gaffe.

Good for a snicker, but that's about it.

by ktoz 2008-09-06 02:11AM | 0 recs
Surprised

at the number of intelligent people here who apparently believe:

1. campaigns are about faithful and critical  analyses of facts.  Because spin never trumps truth.

2. that campaigns are about assuming the fairest possible interpretations of your opponent's statements and actions.  Because you are rewarded for giving your opponent the benefit of the doubt.

3. voters make decisions, in the current environment, primarily on the basis of deep analyses of competing policy papers ("the issues"), not impressions formed on the basis of repetitive messages and images.

4. small things cannot become useful things over time if emphasized.  Because the media never swarms over small controversies.

5. if possible openings cannot assuredly become campaign-influencing mega-events, they should be ignored.  Because games are never won with small ball.

If you think all of above, you must be mystified as to how the GOPers win so many presidential elections.

by Trond Jacobsen 2008-09-06 04:33AM | 0 recs
Wow!

Just WOW!

I just can't believe how TPM has been on top of this story, and exposed the corruption and incompetence of the McCain campaign!

Investigative journalism at its very finest! Truth to power!

I'm thinking a Pulitzer at bare minimum. Do they give out Nobels for this kind of groundbreaking work? If not, can't they make a new category?

by frankly0 2008-09-06 07:58AM | 0 recs

Diaries

Advertise Blogads


----------- myDD - skin -----------