Obama's New Ad Hits McCain On CEO Pay
by Todd Beeton, Mon Sep 29, 2008 at 09:45:49 AM EDT
This is very smart. Knowing full well how much anger there is out there about the exhorbitant pay of Wall St. CEOs, especially the severance packages they get even when they leave having failed, Obama here is both tying McCain to that trend by citing his economic advisor, Carly Fiorina's $42 million golden parachute from Hewlett Packard and casting himself as the champion of the little guy.
Notice that the ad shows Obama actually talking to people in an intimate setting. It was visually jarring for me at first because it's a strategy that Obama has shied away from in his ads, but echoes exactly the sort of thing Clinton did in her early ads. Message: he's one of us.
Tags: ad, Barack Obama, CEO Pay (all tags)









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