John McCain's Remarkable Admission

The Obama campaign knows that John McCain gave them a gift last night in the candidate forum when he said:

"Listen, mayors have the toughest job, I think, in America. It's easy for me to go to Washington and, frankly, be somewhat divorced from the day-to-day challenges people have."

As if on cue, McCain essentially conceded the Obama campaign's point that John McCain is out of touch with every day voters. In fact, it's the very theme of Obama's new post-9/11 offensive, including this new ad.

To pile on, Team Obama convened a conference call this morning to make sure this little comment didn't go unnoticed by the media.

Sen. Richard J. Durbin (D-Ill.) told reporters on the call that is "a critical comment by John McCain that evidences why he really isn't going to bring change."

"I have been with John McCain in Washington, and I think what he said reflects the reality of many people," Durbin said. "But even worse is the situation that his economic policies that he wants to continue with George Bush have failed. If he would, you know, be in the real world of American families in New York, Illinois or Florida, he would understand that."

Rep. Rahm Emanuel (D-Ill.): "I think he said it because he knows, in fact, he's removed from the day-to-day challenges people have faced in their lives. And you see it manifest itself in the thing when he says, you know, I don't use a computer. I don't use e-mail. There's a whole economic revolution going on. And it fundamentally changed the economy, and fundamentally changed people's lives, and he is removed from it."

And Barack used McCain's admission on the stump in New Hampshire today.

Obama telegraphed a harder tone today, and his speech in New Hampshire begins with a somewhat more extended set of contrasts with McCain -- though nothing close to the biting personal sarcasm of his new ad.

"A few weeks ago John McCain said that the economy was making great progress under George Bush, that it was fundamentally sound, and that in fact we were better off in consequence of the Bush presidency," he told the crowd in Dover.

"John McCain just last night, he said, and I'm quoting here, 'It's easy for me to go to Washington, and frankly, be somewhat divorced from the everyday challenges people have,'" Obama said.

"Maybe from where he and George Bush sit, maybe things do look fundamentally sound," he said. "Maybe they're that out of touch."

To me this doesn't feel as significant as the George H.W. Bush check out counter scanner moment, which is what the Obama campaign is clearly hoping to emulate here. I hope the "out of touch" meme catches on but so far it's not hitting me in the gut. Is it hitting you as particularly effective? More important, is it hitting voters out there? One thing I know would help: get an ad up featuring McCain's admission to being out of touch in his own words. Now. I'm sure they're working on it.

Tags: 2008 Presidential election, Barack Obama, John McCain (all tags)

Comments

25 Comments

Re: John McCain's Remarkable Admission

It will work if they get both a TV and a radio ad running within 24 hours and run it HARD and OFTEN in the swing states, Ohio, Michigan, Pennsylvania, Virginia, Colorado, and New Mexico.  Run it over and over again and make it as absolutely friggin' nasty as possible.  None of this "funny" crap.  Make that ad sound like we'll be in another Great Depression if McCain and Palin get elected.

Whether we agree with their strategy or not, I do think that the Obama campaign has been pretty good about message discipline.  Whats more, I get this feeling that with the underlying economic fundamentals being the way they are, McCain and Palin are Obama so more screw ups to work with, especially after the debates.

by stingray1965 2008-09-12 09:40AM | 0 recs
I don't know

I don't think this has the legs which the Obama camp seems to hope it has.

Sarah Palin is McCain inoculation against this charge. It was in the context of praising Palin's experience that McCain made his statement.

At the end of the day, McCain made a VP pick which epitomizes someone who is still deeply in touch with "small town values" and everyday life. Obama didn't. McCain's got his "touchstone" to NOT feel divorced from real people standing right there next to him.

Sorry to be a downer, but I just don't see this as the magic bullet? It may ricochet?

by twinmom 2008-09-12 09:47AM | 0 recs
Re: I don't know
It won't work for two reasons:
  1. it plays easily into the MSM narratives about McCain (i.e. he understands why you hate politics, he does TOO!), but more to the point
  2. as a statement, it's self-deprecating rather than unintentionally self-revealing.  The viewer/reader finds himself agreeing with McCain, "Yeah, those folks are out of touch...this McCain guy knows where it's at."
by Jonc 2008-09-12 11:27AM | 0 recs
Re: I don't know

Agreed same dynamic as Biden's Hillary may have been a better pick.

by dtaylor2 2008-09-12 11:44AM | 0 recs
Re: I don't know

Remember who you're trying to appeal to. Palin is the magic bullet among the Republican base. Among moderates her favorable rating is 35%, unfavorable 61%. That doesn't inoculate McCain against anything.

Besides, the power of this is in the soundbite. McCain flat-out said he's out of touch. Context matters, but only to a limited extent. If the Obama campaign runs the soundbite, McCain has to reply "but in context I meant blahblahblah" which is likely to be perceived as a weak response.

This is McCain's version of bittergate -- what he said wasn't in fact necessarily a bad thing, but he said it very poorly. Both feed back into a narrative -- Obama's elitist, McCain's out of touch. The problem is that McCain has a serious problem continuing to go after Obama on elitism now that it's widely known just how rich McCain is; in that battle, McCain might well come off as the more elitist.

by Texas Gray Wolf 2008-09-12 12:28PM | 0 recs
Re: John McCain's Remarkable Admission

Text:

John McCain cannot help American's out of this lousy economy because John McCain does not understand our problems.  Take John McCain's words for it "It's easy for me to go to Washington and, frankly, be somewhat divorced from the day-to-day challenges people have." [take his voice].

We cannot afford four more years of another President who is "somewhat divorced" from our problems.

When we are struggling to pay our mortgages, John McCain has lost track of how many houses he owns.

When we are struggling to afford health insurance, John McCain wants to raise taxes on your health benefits.

When we are struggling to makes ends meet on Social Security, John McCain wants to put your Social Security funds into the hands of the Wall Street wizards who got us into this mess.

It's time for a change.  Barack Obama for President.

I'm Barack Obama and I approve this message, because you deserve a President who understands your problems and has solutions to help solve them.

by Ephus 2008-09-12 09:52AM | 0 recs
Re: John McCain's Remarkable Admission

I'd love to see that ad. My only quibble is that I'd replace 'wizards' with 'tycoons' or 'fat cats'. Wizards has arguably a positive connotation; the others don't.

by Texas Gray Wolf 2008-09-12 12:29PM | 0 recs
I like "he just doesn't get it" better

Or, those two memes should go together.  

by ProfessorReo 2008-09-12 09:56AM | 0 recs
Re: John McCain's Remarkable Admission

Ad #1:

[montage of McCain saying "me" over and over]

John McCain loves to talk about himself. Why doesn't he ever talk about you?

Because he has no idea who you are, how you live, or what you struggle against every day. He just doesn't get it. he said it himself:

"It's easy for me to go to Washington, and frankly, be somewhat divorced from the everyday challenges people have."

Ad #2:

[montage of McCain saying "My friends" over and over]

What would you call somebody who wants to make it harder to pay for health care? Who would let you fend for yourself while giving fat tax breaks to the richest corporations? Somebody who admits he's "divorced from your everyday challenges"?

Would you call that person your friend?

by Cole Moore Odell 2008-09-12 09:56AM | 0 recs
Obama made a similar admission

I don't recall the exact quote, but when the mayor thing was mentioned to Obama in the same forum, Obama said something very similar, to the effect that mayors have a tough job, unlike the Senate, which he then qualified in terms that struck me as very similar to McCain's characterization.

Perhaps someone can pull the exact quote?

I remember having to pick up my jaw last night-- and remarking to myself, wow, Obama just made a similar gaffe as McCain.

Maybe McCain's quote is worse (Obama didn't say out of touch), but Obama said something that struck me as odd as well.

by Sieglinde 2008-09-12 10:00AM | 0 recs
OK, not as bad ...

... but it's still pretty awkward.

Judge for yourself.

"OBAMA: Well, listen, we had an awful lot of small-town mayors at the Democratic Convention, I assure you. I meet them all the time. And I have -- the mayors have some of the toughest jobs in the country, because that's where the rubber hits the road. We yak in the Senate. They actually have to fill potholes and trim trees and make sure the garbage is taken away."

http://www.clipsandcomment.com/2008/09/1 1/transcript-servicenation-presidential- forum-at-columbia-university/

by Sieglinde 2008-09-12 10:02AM | 0 recs
Re: OK, not as bad ...

That's very different from saying you are divorced from the everyday struggles of people.

by jmnyc 2008-09-12 10:34AM | 0 recs
Re: OK, not as bad ...

It's also harder to clip what Obama said into an effective soundbite. Out of context no one would know what some of those pronouns meant.

by Cole Moore Odell 2008-09-12 10:39AM | 0 recs
Re: OK, not as bad ...

I agree, it's very different.

On the other hand, it's not really good that Obama says the Senate yaks while the small town mayor does real work.

Small town mayors are just that-- SMALL TOWN mayors.  They do real work, but it's SMALL TOWN work.

The US Senate deliberates about national and global issues.  And in my opinion, deliberation IS real work.

Obama and Biden must not cede the "experience" question to the small town mayor.  The second in command must know more than potholes and garbage collection.

by Sieglinde 2008-09-12 11:12AM | 0 recs
Re: John McCain's Remarkable Admission

Obama is a funny guy who can be charming, sarcastic and can deal an insult without coming across as insulting.  That's good.

The Obama campaign is creating attack ads that try to emulate this.  That's bad.  If you're going to create an attack ad, go full bore with it.  Faceless announcers, props and quotes on screen aren't charming.  They have to be biting, and obvious, to get people's attention.

Going back to my first point, McCain doesn't really have those qualities.  That's why he needs Palin as attack dog and why his ads are so negative.  McCain does the high-minded, independent shtick in person because he's a crabby old man with a temper, and comes across as exactly that when he attacks people.  Hopefully this will be exploited during the debates.

by therealdeal 2008-09-12 10:04AM | 0 recs
Re: John McCain's Remarkable Admission

You know, I think you mighta nailed it. The Obama campaign is so eager to control messaging that they're trying to put the campaign ads in Obama's own voice. But that isn't what works. Now if they want to run an attack ad where Obama addresses the camera, that would be lovely.

by vcalzone 2008-09-12 10:23AM | 0 recs
Re: John McCain's Remarkable Admission

1.  I can't imagine why, in the frame of this campaign, we should give a damn about context, as twinmom is worrying about.  In politics, nice guys finish last, and if Sen. Obama hasn't figured that out yet, he deserves to lose.  I can't imagine a guy who came up in Chicago politics doesn't know how to fight.

2.  If we can't convince the voters that a vote for McCain will hurt them, we're finished.  As such...

3.  Repetition is the key with any advertising campaign.  People have to be beaten over the head with a message to have it sink in.  If I'm the Obama campaign, I'm hitting the "out of touch" button until my hands bleed from hammering on the thing.

by jq 2008-09-12 10:06AM | 0 recs
Of course he can use it

And take it out of context.

All's fair in politics. Absolutely.

But I don't know if it will work in any significant way, that's my point. I think that one of the main reasons why Palin is helping McCain is because she represents small town values, she's in touch with real people, she gets it. That seems to be a big part of her appeal... she relates to people and people relate to her.

I'm not saying she appeals to ME, but clearly she is having that effect on the race.

Honestly, who gives off more of a powerful, untouchable, Washington vibe to you now that Palin is in the mix... Obama/Biden or McCain/Palin?

She's taken the wind out of that argument in my opinion. Obama would be foolish to put all his eggs in that basket.

by twinmom 2008-09-12 10:13AM | 0 recs
Re: Of course he can use it

Obama/Biden -- but of course I'm biased.

The problem with McCain/Palin is that McCain gives off powerful, untouchable, Washington in giant waves, far more than Biden does. And Palin gives off touch-me-and-I'll-kill-you-and-your-fami ly vibes. But then I know about her ethical lapses, loyalty firings, and all the rest. Not everyone does.

On the other hand, Obama's three years away from paying off student loans and Biden rides Amtrak to and from work every day and lives in a modest home.

But that's a lot of story that I agree not all voters know. On the other hand, Palin has very high unfavorables outside the Republican base, so I'm not sure she's playing all that well anymore.

by Texas Gray Wolf 2008-09-12 12:35PM | 0 recs
Re: John McCain's Remarkable Admission

Completely agree.

I have said all along that Palin is designed to be a distraction from the real issues of the campaign - McCain=Bush on the economy, Iraq, energy, etc.  

Obama wins or loses by how well he makes the case McCain=Bush.  If he can't make that case, he is going to lose.

This quote is helpful in making the case.  So is the Palin quote from last night about war with Russia.  The Obama campaign needs to seize these quotes and run with them.

by jmnyc 2008-09-12 10:40AM | 0 recs
Re: John McCain's Remarkable Admission

Dramatic shift in electoral votes towards McCain.  Were the election held today, McCain would win.

The Obama campaign is up against a media monopoly which chooses to cover the scandalous trivialities instead of the economy, iraq, et al.  Why cover issues when "lipstick" is so much more entertaining?  

Obama has to find some way to reclaim the media dialogue or this election is going to spiral out of control.  Obama fatigue has set in.  If Democrats truly want an Obama presidency, they damn well better shift into high gear.

by agpc 2008-09-12 10:12AM | 0 recs
I agree

it's not doing it for me, neither is the lack of computer expertise.  It just doesn't mean anything that a senator does not use a computer.   It's searching and scratching for something, anything to use that will stick to people's brains when they go into the booth.   This ain't it.

Once again a simple litany of 8 years ago versus today and if you are better off, then vote for McCain, if not vote for change would be better to take Obama home in November.

by Monkei 2008-09-12 10:13AM | 0 recs
McCain Speaks, Gov/Mayors Lack Natl Security Exp.

This is too Priceless!

McCain: Mayors & Governors Do Not Have National Security Experience! Then why did he give us Sarah Paliin?

http://www.youtube.com/watch?v=CzhFDQIgG Sg

by bacalove 2008-09-12 11:12AM | 0 recs
Re: John McCain's Remarkable Admission

If this is so terrible and McCain is the odds-on winner, why don't you guys just give up and try to achieve your goals outside the political system?

by spirowasright 2008-09-12 12:26PM | 0 recs
Re: John McCain's Remarkable Admission

Divorced? Isn't that another way of saying that he doesn't want to have anything further to do with everyday people and their concerns?

by Hempy 2008-09-12 07:08PM | 0 recs

Diaries

Advertise Blogads


----------- myDD - skin -----------