McCain uses the internet for attack ads
by Jerome Armstrong, Sun Jun 15, 2008 at 04:30:41 PM EDT

One of the most pathetic uses of the internet this year among the presidentials was the lack of national online advertising done by the Clinton campaign. I give credit to the Obama campaign for investing millions into mining the internet for financial supporters. During the period from Jan - March, they set records in the amount they spent, and they reaped the rewards. Simple banner ads, remnant mostly, with text ads, as much as they could spend. Meanwhile, the Clinton campaign wasn't able to get rid of (ie, past their legal counsel) the "Paid for by Hillary Clinton.." from their Google text ads (wasting half their text with a disclaimer!). Obama won't face such ineptitude with the McCain online ad operation.
This hit ad is effective-- it catches the eye and does the negative work well enough. It goes to a hard hitting landing page with the message to "Elect a Leader with Good Judgement"... by signing up for McCain's email spam. That's not convincing, but the branding is well done. I've seen some DNC ads done around Bush/McCain (iirc, also developed around fundraising), but not as extensively, and there's nothing yet, in the online ad world, from the Obama campaign, that goes after McCain, is there?
Tags: 2008 election, mccain, obama (all tags)









54 Comments