The Trashed GOP Brand

Stories like this never get old:

The Republican Party's image has gone from bad to worse over the past month, as only 34% of Americans in a Nov. 13-16 Gallup Poll say they have a favorable view of the party, down from 40% in mid-October. The 61% now holding an unfavorable view of the GOP is the highest Gallup has recorded for that party since the measure was established in 1992.

While generally, the decline of the GOP brand has tracked with Bush's plummeting approval ratings, this latest surge in unpopularity seems to have been largely informed by the results on election day. People do not like a loser.

The Democrats' favorability rating is not quite a mirror image of the Republicans' but it's close. 55% have a favorable view of the Democratic Party while just 39% have an unfavorable view, a net gain of 6% since election day.

My favorite part of the poll though has to be the "what next" question.

Gallup addressed this issue in the recent poll with a question asking, "Over the next few years, would you like to see the Republican Party and its candidates move in a more conservative direction, a less conservative direction, or stay about the same?"

Most rank-and-file Republicans (59%) want to see the party move in a more conservative direction and another 28% want it to remain about the same. Only 12% would prefer to see the Republican Party become less conservative.

I can relate to this instinct to want to shift the party to the outer edges, of course, to try to get away from the mushy middle. That's exactly what we've been pushing the Democrats to do for years. The problem for conservatives, though, is that we were and are on the right side of history; the country has been and is trending to the left so we were out ahead of our party. Moving the Republican Party to the right would move their party and their movement backward, which is exactly the reason that David Brooks predicted in a recent column:

In short, the Republican Party will probably veer right in the years ahead, and suffer more defeats.

Tags: Gallup Poll, Republican Party (all tags)

Comments

13 Comments

Re: The Trashed GOP Brand

if you want to get something done, you can't overshoot, but then you don't want to undershoot either.  The pugs have n o brand at all and yet they got a lot of votes.  Brands can be deceptive, I think going for competence and excellence is the place to start. With the right people you can get stuff done competently and that would be refreshing for everyone.  

by anna shane 2008-11-20 10:16AM | 0 recs
Re: The Trashed GOP Brand

You know what's interesting about that poll?

All year there were concerns about how Obama was underperforming the generic Democrat, and how bad the Republican image was.  The first part of that was true up until the very end, but I had no idea that more people approved of than disapproved of their party right after their convention.

Maybe that's the solution.  Just have a lot of conventions.

by Jess81 2008-11-20 10:25AM | 0 recs
Obama has a higher approval rating

the the generic Democrat right now.  His Gallup approval rating is 70%, the highest of any president-elect since gallup has been doing the poll.

by puma 2008-11-20 10:43AM | 0 recs
Re: Obama has a higher approval rating

Yes, I know.  I was pleased to see him pass that mark, especially given that it isn't easy to do.  You can't have your campaign stir up angry mobs against "the generic democrat".

But I just found it interesting that at one point this year when Obama was trailing, even the generic democrat wasn't doing so great.  btw, go back and read some of the diaries around here from during that time - it's hilarious.  The trolls descended like locusts.

by Jess81 2008-11-21 01:47AM | 0 recs
Veering further right

WILL be the death knell to the GOP.

Hopefully that is what they will do and will run Sarah Palin in 2012.

by puma 2008-11-20 10:42AM | 0 recs
gay marriage and illegal immigration

are likely to be their next issues, as they are the only hot button issues which favor the GOP. This will be their midterm strategy, and if it works and they gain seats in 2010, tho they'll probably not get a majority but increase, they'll run on it in 2012. I think 2012 could be their equivalent to 1984 as they will still be in denial about the death of their ideology, the way Dems were in 1984 about liberalism. It took until 1992 to find a centrist candidate enough to win. It may be 12 years till the GOP does so, hopefully more.

by Lakrosse 2008-11-20 10:56AM | 0 recs
Re: gay marriage and illegal immigration

You may have a point about gay marriage, although the issue is not as clear cut as you make it out to be.  

http://www.pollingreport.com/civil.htm

The country is pretty much equally divided when it comes to gay marriage, and given the way public opinion has swung towards tolerance of this, it is likely that the pro gay marriage position soon makes up majority opinion.  Yes, a proposition to ban gay marriage was narrowly defeated in California, but part of that was procedural, a badly run counter effort, a lax attitude, that allowed the vote to go as it did.  And, even if we take the 52% to 48% result at face value, trends show that we will see a reversal soon enough, which does not bode well for the GOP for 2010 and 2012.

As for immigration: That issue is a huge loser for the GOP.  Hispanic voters have turned away from the GOP in droves mostly because of their immigration stance.  Yes, it is a popular issue with the conservative base, but that is far outweighed by the damage the GOP's stand on Immigration issues has caused amongst non-conservatives, particularly Hispanics, but also Independents and other groups.  

by devilrays 2008-11-20 01:06PM | 0 recs
I think the case for no "middle ground"

has been made fairly convincingly by many people.  For many years we Democrats have seen our brand slide towards oblivion, almost in direct correlation with the move towards the mythical "middle road".  Clinton's candidacy failed largely because of this.  Not that I'm complaining.  I think it's to our advantage to have the right and left move away from the "middle" because it draws a better contrast between our policies.  McCain was the ultimate "middle of the road, mavericky" whatever, but he tried to get there by switching positions every so often.  This does not work very well in a video rich culture.

by tegrat 2008-11-20 11:06AM | 0 recs
there is a way to do middle,

like with Clinton's candidacy, if you're talking Bill did not fail. The middle ground he established on crime, welfare, and the economy is why states like CA, IL, MI, DE, MD, PA, NJ, CT, VT, NH, and ME have all gone Dem since 1992, save NH in 2000 to Bush/Nader, because he convinced Americans Dems aren't all Dukakis/Mondale/Carter/McGovern/Humphrey . We used to average 113 electoral votes from 1968-1988, and now, we've been the winners of 3 of the last 5 elections, 4 of 5 in popular vote.

If you're talking Hillary, it was because with 2 exciting candidates, plus the Iraq vote against a non-Iraq vote, she was gonna have a tough time. If there had been no Obama, she would have won on Super Tuesday.

The difference between Bill and McCain is that Bill never actually flip flopped on anything to the cameras. McCain did it on everything in a way which was all to obvious. The Dem base liked Bill, the GOP has hated McCain for decades.

by Lakrosse 2008-11-20 12:45PM | 0 recs
Re: The Trashed GOP Brand

What remains of the congressional Rep minority is more far right than ever, and consequently more out of touch than ever. If the number of votes Stevens drew despite 7 felony convictions is any indication, the Rep party intends to die a long, slow death, kicking and screaming the whole way. Sucks to be them.

by phoenixdreamz 2008-11-20 11:28AM | 0 recs
Re: The Trashed GOP Brand

The strategy of "shifting to the outer edges" has to first take into account the pre-existing spread of the party across the spectrum. It has been working for Democrats because it is a reaction to decades of electing Democrats who tried to succeed by making themselves into little Republicans or by approaching each issue as a possibility for compromise away from the interests of their constituencies.

The Republicans, in the same era, systematically purged their party of moderates and enforced an unbending orthodoxy on its officeholders. After initial success (based on the perception of many Americans in the 1970s and 1980s that the liberal worldview was exhausted) the Republican party became what it is today: A far-right party with an ossified philosophy that has stayed in power this long only through fear- and hate-mongering, and control of information more like an authoritarian regime than what Americans knew before.

Their present efforts to "return to their ideals" is the opposite of what the Democrats have done. The Democrats have rediscovered their old ideals that will serve a broad majority of Americans and benefit the whole nation and the world. The Republicans can only engage in further purges and message control (and extremist tactics such as election fraud and propaganda) that appeal to fewer and fewer Americans. They are not only making themselves into a regional party. They are making themselves into an extremist, sliver party that will survive only through continued control of information.

by anoregonreader 2008-11-20 11:40AM | 0 recs
Re: The Trashed GOP Brand

Oops, I should've read this before posting a diary on it.

by Sandwich Repairman 2008-11-20 10:58PM | 0 recs
Re: The Trashed GOP Brand

Please veer to the right.  Oh pleeeeeease veer to the right.

by lockewasright 2008-11-21 07:22AM | 0 recs

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