The Trashed GOP Brand
by Todd Beeton, Thu Nov 20, 2008 at 09:35:45 AM EST
Stories like this never get old:
The Republican Party's image has gone from bad to worse over the past month, as only 34% of Americans in a Nov. 13-16 Gallup Poll say they have a favorable view of the party, down from 40% in mid-October. The 61% now holding an unfavorable view of the GOP is the highest Gallup has recorded for that party since the measure was established in 1992.

While generally, the decline of the GOP brand has tracked with Bush's plummeting approval ratings, this latest surge in unpopularity seems to have been largely informed by the results on election day. People do not like a loser.
The Democrats' favorability rating is not quite a mirror image of the Republicans' but it's close. 55% have a favorable view of the Democratic Party while just 39% have an unfavorable view, a net gain of 6% since election day.
My favorite part of the poll though has to be the "what next" question.
Gallup addressed this issue in the recent poll with a question asking, "Over the next few years, would you like to see the Republican Party and its candidates move in a more conservative direction, a less conservative direction, or stay about the same?"Most rank-and-file Republicans (59%) want to see the party move in a more conservative direction and another 28% want it to remain about the same. Only 12% would prefer to see the Republican Party become less conservative.
I can relate to this instinct to want to shift the party to the outer edges, of course, to try to get away from the mushy middle. That's exactly what we've been pushing the Democrats to do for years. The problem for conservatives, though, is that we were and are on the right side of history; the country has been and is trending to the left so we were out ahead of our party. Moving the Republican Party to the right would move their party and their movement backward, which is exactly the reason that David Brooks predicted in a recent column:
In short, the Republican Party will probably veer right in the years ahead, and suffer more defeats.
Tags: Gallup Poll, Republican Party (all tags)










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