What World Is John McCain Living In?

One of the more maddening things for me during the primary was the persistence of the myth that Obama didn't go negative on Hillary Clinton. The reality was that there was an ongoing concerted effort, albeit rather subtle and largely under the radar, to portray Clinton as someone who would "do or say anything to win", the subtext, of course, being "she's a liar." The beauty of the attack from Obama's standpoint was that people already had a pre-conceived notion in their head about Clinton along those lines so it didn't seem like an "attack", it just seemed like he was saying what people thought they already knew to be true.

Obama has been doing the same thing against McCain with the whole "erratic" and "confused" frame. Here, Obama is tapping into people's concerns about McCain's age without actually going there but is basing it on McCain's own behavior, so it doesn't come off as an attack (although the media is certainly acting as though the use of the word "erratic" is somehow equivalent to Palin's use of the word "terrorist.") This is the brilliance of Team Obama's message machine: they subtly amplify a pre-existing narrative (much as Bush did in 00 against Gore and in 04 against Kerry) and let most of the association take place in the mind of the voter or, as with Claire "Best Surrogate Ever" McCaskill on FNS yesterday, out of the mouth of a surrogate.

Where Obama excels at this, the McCain team is floundering. Just check out these attacks McCain is trying against Obama. Does any of this ring the least bit true? What world have these guys been living in?

Via Marc Ambinder:

What Senator Obama says today and what he has done in the past are often two different things. He has often changed his positions in this campaign, and the best way to determine where he would really take this country is to examine where he has tried to take it in the past. ....

Even after he refused to lift a finger to prevent this crisis, when the crisis hit, he was missing in action. He didn't start making calls to round up votes until after the rescue bill failed in the House and the markets crashed. We continue to see the price of delay today as the markets continue to fall. Today the DOW has fallen below 10,000. And yet, members of his own party said they felt no pressure to vote for the bill. Why didn't Senator Obama work to pass this bill from the start? Why did he let it fail and drag out this crisis for a full week before doing a thing to help pass it?

Umm, really? Does this seem like anything approaching how the last two weeks went down? And as Ambinder notes, it's fairly absurd to paint Obama as "a mystery, a liar, complicit in the economic crisis and an unaccomplished naïf, at all the same time." Not only does it not ring true but it's unfocused to say the least.

And then there was this, via TPM:

My opponent has invited serious questioning by announcing a few weeks ago that he would quote -- "take off the gloves." Since then, whenever I have questioned his policies or his record, he has called me a liar.

Rather than answer his critics, Senator Obama will try to distract you from noticing that he never answers the serious and legitimate questions he has been asked. But let me reply in the plainest terms I know. I don't need lessons about telling the truth to American people. And were I ever to need any improvement in that regard, I probably wouldn't seek advice from a Chicago politician.

My opponent's touchiness every time he is questioned about his record should make us only more concerned.

Obama is "touchy?" Which Obama is that, exactly? The thrust of the speech is "Who is the real Barack Obama" to portray him as, as Greg Sargent points out, "an alien in our midst," but they never succeeded at framing him as this dangerous other that McCain is now trying to hammer home. The problem for McCain is that his attacks are directly contradicted by what everyone sees and hears from Barack Obama, not coinciding with them as they need to in order to stick.

Update [2008-10-6 21:16:9 by Todd Beeton]:Oh yeah, and don't forget "Barack's angry." More like "not angry enough."

Tags: Attacks, Barack Obama, John McCain (all tags)

Comments

22 Comments

Re: What World Is John McCain Living In?

this strategy will work, especially if they throw in gay marriage and abor... holy crap the dow dropped 800 points!!!!  okay, it's back up, it's not that bad, but my god, what the hell is going on in the economy.  now, what were you saying?  something about president obama and a years?

by Doug Tuttle 2008-10-06 02:08PM | 0 recs
I agree, and...

I can't wait for a McCaskill administration.

by Bob Sackamento 2008-10-06 02:09PM | 0 recs
What's going on

is Wall Street is pillaging Main Streets IRA's.  Just getting a bit more gravy as long as the feds still aren't paying attention.  

by markt 2008-10-06 02:14PM | 0 recs
Re: What World Is John McCain Living In?

McCain's only hope is to hope that voters aren't paying attention. There's a lot of talk that one of the presidential candidates this year didn't do anything for years to prevent the economic crisis (indeed, made it possible through deregulation), and other talk about a candidate who is touchy and refuses to answer questions about his record.

Since these are the things voters are hearing from the media anyway, McCain obviously hopes to make voters think they are hearing these things about Obama.

by fsm 2008-10-06 02:18PM | 0 recs
Re: What World Is John McCain Living In?


McCain calling somebody else touchy.

That's pretty funny.

by Bush Bites 2008-10-06 02:18PM | 0 recs
Re: What World Is John McCain Living In?

Yeah. Project much, Johnny?

by Spiffarino 2008-10-06 02:26PM | 0 recs
Re: What World Is John McCain Living In?

McCain's lost his marbles and is now hoping that people just forget all of his previous stunts in favor of this new stunt.  On a side note, though, I'm not sure that "erratic" is really a dig at McCain's age.  The fact is that his behavior over the past two weeks has been flat-out bizarre, so I think that "erratic" covers that nicely.  "Confused," on the other hand, I can see a little more.

by rfahey22 2008-10-06 02:24PM | 0 recs
The alien in our midst meme

is a great reinforcement for the base, and it MAY push some older voters who are probably looking for a reason to feel good voting against the black guy...

Otherwise, this is a little to late to start this attack in just this way.

He's a known terrorist, but we don't know who he is?

by WashStateBlue 2008-10-06 02:24PM | 0 recs
I really think the answer...

...is in WHO McCain is talking to.  He's not talking to democrats and he's not talking to independants, he's talking to highly conditioned republicans.  He could say ANYTHING about Obama and it will only reinforce their opinion of him (whether they'd even had that opinion before).

That is why it won't work.  Because McCain is not living the same world we are, he's living in radical fundy right wing nutcase land, and Independants don't like that.

Obama on the other hand is speaking to a far broader audience.

by DawnG 2008-10-06 02:31PM | 0 recs
Do You Hear The Silence?

Thus far, no reaction from the Obama campaign. I suspect he's training pretty hard and getting ready to address these issues tomorrow when he has McCain right there in front of him.

But just to guess what he might say... McCain has consistently lied, shifted, equivocated and just generally been weaselly. Hell, he told an outright lie to David Letterman personally!! And I'd like to see Barack look right at him and say that he was completely dishonorable to stand silently while someone was calling him a terrorist.

There is not a doubt in my mind that John McCain believes all of this whole-heartedly. He's consistently had a particular image of himself that hasn't changed even as reality has. But he's just nuts! But despite all that, and most of all, Barack has got to work through any and all anger he has. Cause making him angry is part of the plan, too.

by vcalzone 2008-10-06 02:31PM | 0 recs
Re: Do You Hear The Silence?

And I'd like to see Barack look right at him and say that he was completely dishonorable to stand silently while someone was calling him a terrorist.

He won't do that.  Obama can't be seen either disrespecting McCain or acting "angry". "Hard-working (white) Americans" don't like angry black folks who talk back.

by the mystical vortexes of sedona 2008-10-06 03:23PM | 0 recs
Re: Do You Hear The Silence?

No, they like people who stand up in the face of what they think is wrong. In the last debate, Obama did plenty of direct tough talk, and it came across well.

by vcalzone 2008-10-06 03:36PM | 0 recs
Re: Do You Hear The Silence?

I'm a great believer in the dangers of Obama turning into (or being turned into, or seen as) Angry Black Man. I'm not sure any one thing could be a disaster at this point, but that would be a sure game-changer.

At the same time, Obama can and should carefully, in a perfectly normal tone of voice, with carefully chosen words, say things like "it's a shame my opponent has nothing to offer but criticism", "I find it hard to believe that a man of honor would accept anyone besmirching the honor of a United States Senator, or calling them a terrorist", etc.

He can't get angry; he can, quietly, incite anger at McCain (and likely in McCain as well). He has far better approval ratings than McCain; every negative word, every attack, every jab comes with an automatic boost to Obama's credibility and an automatic drop in McCain's.

Calm, steady, understated -- but not unemotional -- and never giving an inch wins the debate.

by Texas Gray Wolf 2008-10-06 05:54PM | 0 recs
Why Obama's attacks work

You mention some good points int eh post, but there is another dynamic that I think you are missing.

In Clinton and McCain's cases, Obama is not only hitting at existing pre-conceived notions, these same negatives are reinforced by his opponents.

In Clinton's case, one of her main themes of the entire campaign was her ability to fight Republicans - with the implicit (and at times explicit) accusation that Obama was too soft. It may be that Obama highlighted the negative aspect of this by framing this as "She will do anything," but he was using her strength against her.

The same principle applies with McCain. He ran all summer on experience and being the tough maverick who shoots from the hip, and these themes are still at the core of what his campaign is about even today.

Obama simply is re-framing this as erratic, old and out of touch. If this is going negative, it's a damn smart way of going about it. How much anger can voters drum up about Obama's attacks when he essentially is agreeing with his opponent while placing them in a no-win situation?

by Nindid 2008-10-06 02:42PM | 0 recs
Re: What World Is John McCain Living In?

  I'm with you on Claire McCaskill.  She was kicking ass on MSNBC one day and I just felt the need to declare my love for her.  The people watching the show with me just stared...

by cilerder86 2008-10-06 02:56PM | 0 recs
Re: What World Is John McCain Living In?

"One of the more maddening things for me during the primary was the persistence of the myth that Obama didn't go negative on Hillary Clinton."

Todd Beeton kills strawmen dead.

by the mystical vortexes of sedona 2008-10-06 03:20PM | 0 recs
Re: What World Is John McCain Living In?

Did he use sniper fire?

by lojasmo 2008-10-06 04:46PM | 0 recs
Re: What World Is John McCain Living In?

What World Is John McCain Living In?

Bob-Dole-Land.

by WashStateBlue 2008-10-06 03:26PM | 0 recs
Re: What World Is John McCain Living In?

First, let's not get overconfident.  Republicans managed to say that John Kerry was a really liberal and a flip-flopper without core convictions at the same time, and made that stick.

But you can smell the flop-sweat from the McCain campaign right now---and just like the candidate, they're increasingly erratic.

by bosdcla14 2008-10-06 03:41PM | 0 recs
Re: What World Is John McCain Living In?

I can see the "he was missing in action" frame.  That one's probably their best bet, and if they knew what they were doing, they would have been working that one and only that one for some time.  It's supported by Obama "staying out of the way" of the hurricanes as well as the bailout negotiations.  Commercial: "We can't afford a president who just stays out of the way..."

I'm not saying it would win, but it would be better than their current scattershot lack-of-strategy. And it's too late to pull it together now.  Not to mention of course, that the racist-leveraging "other" angle can just be too tempting to pass up.

by El Bruce 2008-10-06 03:58PM | 0 recs
Re: What World Is John McCain Living In?

Where was Bush during Katrina?  

How long did it take THE PRESIDENT OF THE UNITED STATES to address the nation after the financial crisis hit the MSM?

How did that campaign suspension work out for old Johnny Boy?

by lamh3176 2008-10-06 04:39PM | 0 recs
Re: What World Is John McCain Living In?

It's not a winning argument. Like almost everything in this race, the counter comes out stronger than the attack -- and there are a whole bunch of counters:

1) Where was McCain for Katrina? And Ike and Gustav for that matter? Where was he on the midwest floods? Show us a disaster where McCain has taken a leading role. By comparison, tout Obama's fundraising in these areas (and do not run with Obama filling sandbags -- it's true, it's great, but it lets McCain off the hook by letting him invoke war wounds).

2) Where was McCain on the bailout? Here, there, everywhere, no plan, no strategy, ineffectual. Where was Obama? Formulating a set of principles that McCain later stole. Leading White House meetings. Taking charge.

3) Where's McCain been as a Senator? His voting record is worse than that of the Senator who was in a coma. It's not just the worst of the candidates -- it's just plain the worst. Juxtapose that with commentary about how much vacation Bush took and how we can't afford a President even less involved than Bush. One could also throw in a snarky line here about perhaps it being better for the country if McCain just stayed on vacation, since his policies are so poor.

4) Where was McCain on Georgia? Pointless sabre-rattling, to the right even of Bush, doing things that many/most experts say was counterproductive.

5) Where was McCain on the S&L crisis? Oh, right, he was part of the problem.

6) Where was McCain on subprime mortgages? Ignoring the problem when the Republicans had control of Congress, then credit-grabbing by "co-sponsoring" a bill that was months dead, while doing nothing to advance it.

7) Where was McCain on Iraq? Cue take of "greeted as liberators", etc.

8) Where was McCain on establishing effective regulation of the financial markets? Cue the crickets.

9) Where was McCain on rooting out lobbyists? Cue all the attacks on campaign staff.

The attacks just write themselves. Any attempt to claim Obama as a do-nothing who avoids problems will run headlong into the fact that McCain really is a do-nothing who avoids problems, except where he charges off half-assed and makes things worse.

Frankly -- at this point McCain is just plain screwed. That doesn't mean we've won, and it should go without saying that we need to be pedal to the metal getting out the vote for Obama, but it means that I don't see a plausible way for McCain to control the narrative. His fate rests with the American people deciding they want to believe the smears against Obama; if they do, he stands a chance. But that's not controlling the narrative, that's another Hail Mary.

His favorability is just too low compared to Obama's for him to use any personal credibility as capital to attack. Palin's is too low compared to anyone else's for her to go on a credible offensive. They're badly resource-constrained, they have zero popular programs to offer, neither looks Presidential, etc.

I just don't see a winning move here, outside throwing the all-smear-all-the-time Hail Mary and trusting in the idiocy and distractability of the American people.

And in my opinion if that was going to work, it'd have worked weeks ago. I find it hard to believe that, if people really were aching to find fault in Obama, they'd have held off through the RNC and Palinapalooza and decide now, in the midst of an economic crisis, that they're suspicious of Obama after all.

by Texas Gray Wolf 2008-10-06 06:13PM | 0 recs

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