Don't Buy Rove's Last Headfake on National Security

During one of the panels I sat on at Yearly Kos (which you can watch on C-SPAN here in full or here in a shorter version), I talked about the importance of Democrats not being forced into a cowering position over national security as a result of attacks from the right. As an example, I pointed to an ad then-Republican Congresswoman Nancy Johnson ran against her Democratic challenger, Chris Murphy, alleging that as a result of Murphy's support for the rule of law America could be put in jeopardy. The whole thing took the look of the television show 24. Take a look:

As I noted on the panel, the ad was often cited by the media as one of the most effective spots of the cycle, one that would no doubt help the GOP incumbent. But in the end Johnson got demolished in her reelection bid, falling by a whopping 12-point margin. Matt Stoller, writing about this same ad, points to Chris Cillizza, who said about the ad (which he called one of the ten best campaign commercials of the cycle), "Interestingly, though this ad was cited as one of the cycle's best by numerous operatives of both partisan stripes, one GOP strategist noted that Johnson's numbers actually went down after the spot aired -- a sign that while it may have looked and sounded good it may well have not been all that effective in moving votes" (emphasis added). Frankly, I don't think it's the case that this add wasn't "all that effective in moving votes." Rather, I think it actually might have been remarkably effective -- in moving votes the other way, particularly because Murphy didn't buy the headfake and back down.

Today we're seeing a similar sort of headfake, directly from Karl Rove himself. The Politico's Mike Allen writes up his exit interview with Rove as follows:

A day after announcing he will leave government Aug. 31, an unrepentant Karl Rove said Tuesday that Democrats are headed toward repeating Vietnam-era mistakes that gave Republicans the upper hand on national defense for 30 years.

"The Democrats have a problem with national security," the White House senior adviser said. "Too many Democratic leaders are opposing policies that will lead to America's success in the Middle East."

In an hour-long one-on-one interview near the Crawford White House, Rove said congressional efforts to oppose President Bush's "surge" strategy have clear echoes of Democrats in the early 1970s who cut off support for U.S. military involvement in Vietnam, a war that was even more unpopular than Iraq. In Rove's view, the nation wound up with its prestige diminished and its adversaries emboldened.

"The Democrats have suffered since," he said. "To the degree that the current circumstance has caused people to say, `Wait a minute. Are we seeing a rerun? And I don't like how it ends,' they could face the same problem."

On the most shallow of levels, there's reason for Democrats to pay heed to Rove's concern trolling. Indeed, George McGovern did lose by a wide margin in 1972. But even taking a couple of moments to think about this reading of history, it becomes clear that it is completely incorrect. After all, the Democrats remained in control of the House by an extremely large margin for the 10 Congresses following the fall of Saigon and in control of the Senate for seven of those Congresses -- not exactly a bad showing for a party supposedly without the trust of the American people on national security. What's more, McGovern lost for reasons that, while including Vietnam were not by any means limited to Vietnam.

But a debate about a revisionist reading of American history is slightly beyond the purview of this post. Instead, I want to put down a few more words about how Karl Rove works and how we can ensure that he is not successful in his waning moments in the White House.

In order for Rove's strategy to work (and it has worked numerous times in the past), the Republicans throw down the gauntlet, the Democrats back down and the Republicans end up winning. This was the case with the creation of the Homeland Security department, it was the case with Iraq and it has been the case in any number of other instances. I say "was the case with Iraq" because the Democrats began to break the mold during the 2006 cycle by finally standing up to White House attacks, not only holding their position but in fact pushing back. In this situation, Rove's strategy completely backfired because of the inherent weakness of his position (which would have nevertheless seemed strong in comparison had the Democrats backed down).

Rove's position on Iraq, and that of the President and his Republican allies, is even weaker than it was in 2006. Thus the only way he and they can make it a winning position is if they somehow manage to trick the Democrats into backing down. The concern trolling evident in this interview with The Politico is a prime example of this tactic, trying to scare the Democrats into withdrawing from their position.

Unfortunately there is a feeling among some within our ranks that we should pay heed to Rove's warnings. Come September, when the Bush administration rolls out an excessively rosy report on Iraq penned by the political staff in the White House rather than the military commanders in Iraq, there might be some on this side of the aisle who will feel a pull towards relenting. This cannot and must not happen, because it is the only way -- the only way -- Rove and the GOP are able to turn Iraq from being a liability into a strength.

So Democrats, please -- please -- do not fall for Karl Rove's final headfake.

Tags: 2008, Democrats, Karl Rove, National Security (all tags)

Comments

5 Comments

Re: Don't Buy Rove's Last Headfake on National Sec

Very good diary.  The root of the problem is that we have a consultant class which is heavily invested in the notion that Democrats are always presumptively weak on national security and thus have to duck the issue every time a Republican goes on the attack.

If we had the type of consultants in this party who actually help their candidates win - people like yourself and Chris Bowers, who actually look at the empirical evidence of what works and what doesn't - Democrats would be seeing a memo every day that says "Stand up to the Republicans, and the voters will reward you for it."  Instead they keep getting the same old losing advice everywhere they turn.

We certainly need to cultivate a new generation of Democrats, but what's almost as important is the new generation of political consultants who aren't beholden to the baseless conventional wisdom of the past.

by Steve M 2007-08-15 09:51AM | 0 recs
the Social security fight taught us alot
It's been written here and elsewhere how important the social security fight of 2005 was to the base Democrats and the democratic party.  Rove and Bush didn't want to just remake government they wanted to smash our party and the loyalty that so many individuals have to it.  Whether it was to break the link of people to government or the link between social security and it's association with the Democratic party, it was clearly aimed at US.
And the most important part of the fight wasn't that we didn't back down but that no one was allowed to bring forth a mealy-mouthed "compromise" that would have given Bush 90 or 50 or 30% of what he wanted.  That was the shoehorn Rove was expecting but never got.  and it was decisive.  I see it the same with this FISA issue, the trading of 4th amendment rights are non-negotible and this must be defned as such.  The nation has survived over 200 years with these rights, gone through a civil war, two world wars a great depression and a flu epidemic and never repealed the 4th amendment.  Come-on now cell phones and other crap has suddenly made the 4th amendment obsolete?  The rights under the fourth amendment must be and can be defended forcfully.  Rove should be pressed on his insistence on voiding the fourth amendment
by gasperc 2007-08-15 10:35AM | 0 recs
I Agree...but we CAN learn from Vietnam

I agree that Democrats need to stand firm against the GOP generally, and especially when it comes to Iraq.  But I DO think that there are lessons to be learned from the fall out from Vietnam -- which really did hurt the party for decades.  

Luckily, I think that the current anti-war movement has already internalized many of the most important lessons learned from Vietnam.  For example, both elected officials and citizen activists have been far more effective in arguing that ending this war is a way of supporting the troops.  Irrespective of reality, the GOP succesfully made Democrats LOOK as if they hated our military in the '70's.  Similarly, I think that couching withdrawal from Iraq in part as a way to reorient against the real enemy helps combat the GOP smear that Democrats are "weak on defense."  

Ultimately, I think a combination of standing up for what we believe + more effective and aggressive framing should enable the party to make lasting gainst in '08.  

by HSTruman 2007-08-15 11:25AM | 0 recs
Slater spoke with Amy Goodman

Wayne Slater (Sr. political reporter for the Dallas Morning News and co-author of two books: "Bush's Brain: How Karl Rove Made George W. Bush Presidential" and "The Architect: Karl Rove and the Master Plan for Absolute Power.")was on "Democracy Now" talking with Amy Goodman.  Wayne suggested that Rove would spend the next several years trying to redefine the Bush Presidency by writing books and advocate on his behalf through talks and speeches around the country.

If Rove does as Wayne suggests, Rove's claims of executive privilege should keep him mute for several years to come and once he starts opening those doors he'll be forced to start answering questions.  We can only hope his ego gets in the way of his "loyalty" to Bush.

by krwheaton 2007-08-15 11:29AM | 0 recs
Re: Don't Buy Rove's Last Headfake on National Sec

Have to disagree that this ad demonstrates what you think it does: that fearmongering ads don't work against Democrats.

But I'm interested in hearing others' reactions to the ad.  I know it tried to use the formula of an ooga booga "they'll kill us in our beds!" ad, but it really seemed laughable to me.  I'd read about it being like "24" on a few different posts and was surprised at just how bad it was when I finally saw it.

Here's my quick analysis of what doesn't work here:
1) I think the creators had trouble switching from positive imagery - what we're supposed to be protecting, such as the candidate and the ordinary people - and the big bad Democratic candidate. I think it would have been much more effective if they had stuck with all-negative - with brooding, scary music that's simple with those deep bass booms in the background - rather than having so little contrast in images and music between the "good" guys and the "bad" guys.

2) The moment where they need to turn it into something shocking and intolerable - that the Democrat wanted to get a court order - just didn't feel like a visceral shock to me.  I'm not sure what would have fixed this, but I didn't feel that punch in the gut/gasping "NO!" that you need to feel in order for this ad to work.

In the world of "24," you have the constant rush-rush of an urgent thriller.  I didn't see this as sharing the same genre - and thus it didn't try to earn its emotional currency from the same source - because it moved too slowly for a thriller and too quickly to really milk a sense of foreboding and dread.

It's not terribly easy to make an ad that goes straight for the gut.  (See, for example, the failed Bush attempt from 2006: These Are the Stakes.  Total failure although it seemed to touch all the bases.  It was ripe for parody - such as D-day's "These Are the Stingrays.")  The Reagan ad with the Russian bear, and the Bush reprise of that ad - this time called Wolves - nailed it much better.

But I think ads that are clearly attempting to scare you but don't do the trick are a big gamble: you run the risk of causing resentment, as this ad apparently did.  Imagine someone holding a flashlight under his face in a dark room, telling ghost stories to scare the kids; all that evaporates when someone walks into the room and switches on the light.  And to toy with adults by trying to influence their vote in this manner seems fraught with risk.

So I hesitate to call such attempts at casting Democrats as weak on terrorism when I think this ad only proves that a bad one won't work.

But perhaps I'm in the minority here.

Did the ad work for you on an emotional level?

by vernonlee 2007-08-15 03:53PM | 0 recs

Diaries

Advertise Blogads


----------- myDD - skin -----------