Obama blows into MySpace
by Jerome Armstrong, Wed May 02, 2007 at 05:36:21 AM EDT
This seems like it was bound to happen with Obama's top-down campaign structure as it grows by leaps and bounds. With much of that energy coming from a bottom up movement that's responsible for that growth, the campaign moves in to take control of the decentralized action.
The case in point is the myspace/barackobama homepage. The Battle to Control Obama's Myspace has been unfolding behind the scenes, and it reads like it ended pretty ugly. Write's Sifry:
I can totally understand that the campaign would want to take control of the domain. The easiest solution would have been to hire Joe Anthony, a paralegal living in Los Angeles, to move to the campaign HQ's and start working on it there. The second easiest solution would have been to buy it from the volunteer. When that got onto the table, says Anthony:
*If it weren't for the hundreds of hours put into sites like MySpace by passionate volunteers like Joe Anthony, would the folks at MySpace even have anything like an Impact Channel? The only reason campaigns and advertisers are taking sites like MySpace seriously is because they have millions of users; shouldn't the volunteers who help draw the crowds to these new online town halls get some kind of compensation beyond a little modest recognition from political professionals now and then?
*Is it true that once a voter-generated site gets major traction, the campaign affected has to control it? Can a front-running presidential campaign--even one as devoted to empowering supporters to take their own initiatives and connect to each other through social network tools as the Obama campaign--afford a major site run by a campaign volunteer outside their control? Is such control even possible?
*Why couldn't the Obama people find the money to work out an amicable arrangement with Anthony? What are they spending the $26 million they raised last quarter on?
The most intriguing thing about this whole mess is this is the first time I can think of where the grass-roots activist at the bottom of the pile has a megaphone as big as the folks who tried to boss him around. Right now Joe Anthony is lying on his sofa, trying to gather his thoughts as he wonders what happens to all the sweat and passion he put into the last two and a half years for Barack Obama. As best as I can tell, he really doesn't know what he should do, because he's never been in these shoes, and he's as bewildered as anyone could be about how it all came crashing to the ground. But unlike every activist who's ever been crushed by events beyond his control, he can do something that just might give him a clue as to what comes next. He can ask his 160,000 friends for help.
Update [2007-5-2 10:4:35 by Jerome Armstrong]:Nothing on BarackObama's blog about this yet. I'm sure the campaign would rather it went away, but this sort of thing is pretty much unprecedented, though not unexpected, so we are going to see a lot of debate over the issue and it's ramifications.
Tags: Barack Obama, Robert Gibbs (all tags)











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