The Republican Party Brand is in Crisis

Earlier this month I pointed to polling from The New York Times and CBS News showing that the Republican Party's favorability ratings were at an seven-year low. What's more, with the exception of that single poll during the heat of the Republicans' misguided impeachment of President Clinton in late 1998, the GOP had never rated so poorly in the more than 20 years that CBS and The Times had been asking the question as it was about two weeks ago.

But Americans' opinions of the Republican Party are not fleeting, apparently. The Times and CBS came back and polled that same question on the GOP's favorability this past weekend and found that, despite the fact that President Bush's overall approval rating is up five points since the last survey was taken and despite the fact that the latest poll has a sample with more self-identifying Republicans than the last one, the low favorability ratings for the GOP have not nudged up one bit. In fact, the Republican Party's unfavorability rating notched up two points since late February, not a statistically significant move in and of itself but also not the type of downward trend that Republicans would no doubt want to see.

To make matters worse, the Republican Party's favorability spread -- 34 percent positive, 58 percent negative -- is significantly worse than that of the Democratic Party, which comes in with a not good, but not great 47 percent favorability rating and a 43 percent unfavorability rating.

If the percentage of Americans viewing the Republican Party favorably remains more than 10 points lower than the percentage viewing the Democratic Party favorably and if the Republican Party's numbers can't come up even when the President makes a small increase in the polls, the 2008 cycle is going to be much more difficult for the GOP than previously expected.

Tags: Republican Party (all tags)

Comments

7 Comments

The GOP Has Rarely Been Really Popular

The current lows are certainly worth noting.  But even when they rise in popularity, the GOP is not all that popular.

While Democrats lost ground to the Republicans in the white South from the period 1985-1993 to the following ten-year period, their problems elsewhere where the growth of independents, not losses to the Republicans.  Data from the General Social Survey:

What the Democrats need above all else is to strongly define what they are for--and the conservative Blue Dogs and the DLC consultant/media structure are the major items standing in the way of this.  This is reflected in the mediocre approval/disapproval numbers cited (47-43), as well as the ongoing erosion of any effective action to reign in the Iraq War and prevent a possible war with Iran.

by Paul Rosenberg 2007-03-13 09:58AM | 0 recs
Acting accordingly

I agree. The problem is that even when Republicans aren't very popular, Democrats don't behave accordingly.

I always get the sense that regardless of how unpopular Bush or the Republicans get, they are still the ones playing offense, our Democrats playing defense.

by LiberalFromPA 2007-03-13 11:46AM | 0 recs
Re: The GOP Has Rarely Been Really Popular

But why? Afterall we ARE "The Big Tent Party" :sarcasm:

by SandThroughTheEyeGlass 2007-03-13 12:33PM | 0 recs
Re: The Republican Party Brand is in Crisis

Even though NYT headline about the GOPers anxiety made me smile, I'm waiting for the day after in Nov '08 to see just how unpopular they are.

by Kingstongirl 2007-03-13 01:25PM | 0 recs
Re: The Republican Party Brand is in Crisis

Just looking at the volume of Republican scandals permeating the MSM recently, this isn't a surprise at all.

by whogotthegravy 2007-03-13 04:38PM | 0 recs
Re: The Republican Party Brand is in Crisis

Five comments. Four skeptical and self-loathing, one pointing out the GOP's obvious problmes. Yep, this is a liberal web site.

by spirowasright 2007-03-13 09:03PM | 0 recs
Re: The Republican Party Brand is in Crisis
Good god, look at the poll's sample! It's 51 percent Republican-identified!
... And even with that skewing, they can't manage better than 34% positive?
Wow....
by Victor Laszlo 2007-03-15 01:57AM | 0 recs

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