Dumb Political Consultants

This shows great judgment from the American Association of Political Consultants (AAPC).  They award something called the 'Pollie Awards' for good ads or something.  It's kind of a dumb process.

Webb for Senate also won both silver AND bronze for "Best Use of YouTube" on the Macaca video.  Bizarrely, "Macaca" was beaten out for Gold by something called "See Dick Run."

See Dick Run has 4000 views or so on Youtube.  The Macaca video has been uploaded several times, and each individual instance has several hundred thousand views.  Macaca far out-earned any other Youtube clip in terms of free media, and probably won what was at the time a really longshot race for Webb.  

By any metric, Macaca is a better choice.  I don't know anything about the Pollie Awards except some vague pitches that people have made to me about them.  I get the sense though that the profession of political consulting as a whole though is not super-in touch with reality.

It's kind of like Best Picture going to the English Patient.  Ok then.

Update [2007-2-24 18:57:42 by Jerome Armstrong]:

Pollies are not all bad. BlogPac got one in the '04 cycle, and my old firm Political Technologies won a Pollie last week in the internet category for persuasive online advertising for the '06 campaigns. It was for the blogads by Sherrod Brown's campaign during the period just after Hackett and Brown entered the race, where we ran a large buy of blogads with the message of non-fundraising for the primary, and instead for the general:


Of course, it wasn't the blogads that accounted for Hackett's dismal show, but that was a short-rough-but-fun primary slugfest, with a good general outcome too.

Update [2007-2-24 21:23:42 by Matt Stoller]: Sorry, but an an award with such a questionable judgement process is not an award.

Update [2007-2-24 22:12:18 by Jerome Armstrong]: Full credit for the Sherrod Brown's primary blogad narrative/creative would include Tim Tagaris and Miles Kurland. I do know that Donnie Fowler was one of the judges. Perhaps Bob Brigham could get an interview.

Tags: American Association of Political Consultants, Jim Webb (all tags)

Comments

26 Comments

Re: Dumb Political Consultants

Word.

There are any number of locally made Ned Lamont videos that were far more effective than that one as well.  How about CT-Bob and Barara Boxer?  What about Spazeboy trapping Joe Lieberman in the stairwell and getting him to pledge he'd caucus with the Democrats?  Or the "Have you forgotten" video.

I sense "See Dick Run" received that award precisely because it was made by a political consultant in a contest determined by a caucus of political consultants.

Tim

by Tim Tagaris 2007-02-24 01:31PM | 0 recs
Re: Dumb Political Consultants

Gee...do you think the "Pollies" might have something to do with who advertises in the right places (probably not most blogs) and who is friends with whoever the "judges" are?  Might money influence this?  Might the DC crowd have an advantage over outsiders?  Did Bob Schrum get a lifetime achievement award?

by howardpark 2007-02-24 01:31PM | 0 recs
Re: Dumb Political Consultants

You can actually buy votes in the Pollies. The number of submissions and votes a firm gets is based on how much they pay. But this shows how out-of-touch the DC consultants are when it comes to the internet -- they would rather look incompetent than stop their self-congratulatory circle jerk.

by Bob Brigham 2007-02-24 01:42PM | 0 recs
Re: Dumb Political Consultants

I have a mission for you ... if you choose to accept it (which I am sure you will).  Let's talk tomorrow -- the latest on Monday.

Tim

by Tim Tagaris 2007-02-24 01:43PM | 0 recs
Re: Dumb Political Consultants

I clicked through and watched.  See Dick Run is pretty damned boring, IMHO.  Maybe it was a sympathy vote or something.

by Mooncat 2007-02-24 02:52PM | 0 recs
Is it me?

Or does this whole thing strike anyone else as um, retarded?  Like, how does Rick Santorum win so many awards for a loser campaign?

by Lemonsquare 2007-02-24 04:44PM | 0 recs
Re: Is it me?

His television ads were outstanding.  They really were -- well-produced, witty, humanizing.  That the public didn't buy the message doesn't mean that the messenger didn't do all he could.  And the website really was top-notch.

I'm glad that the "Have You No Decency?" ad from Gillibrand won.  And the "body armor" webads.  

by Adam B 2007-02-24 06:11PM | 0 recs
Re: Is it me?

Good ads don't necessarily win, but they beat the handicap.

by Bob Brigham 2007-02-24 06:20PM | 0 recs
Re: Is it me?

I watched a lot of ads in 2006, and Santorum's and Spitzer's were consistently the best-produced, just plain best overall.  Santorum tried everything he could; people's minds were just plain made up.  Check out "Polka" or, gosh, "Bicker" is just great.

by Adam B 2007-02-24 06:29PM | 0 recs
Re: Is it me?

That is what I love, people with credibility pointing with transparency to what they appreciate. If you paid for enough votes you could have had a role in the Pollies.

by Bob Brigham 2007-02-24 06:34PM | 0 recs
Re: Is it me?

Don't need one.  Instead, I'm speaking at the next Campaigns & Elections conference.  On internet ethics. :)

I was scared of those Santorum ads across the first half of 2006, until it was clear that nothing at all could budge his favorables.  Goes to show what $20M+ can buy.

Another good Republican ad that was honored: the first ad from Mark Kennedy (MN-Sen).

by Adam B 2007-02-24 06:57PM | 0 recs
Re: Is it me?

What I love about you is that even when we disagree you fight for a level slate. What do you think about the institution of Pollies where votes are purchased?

I appreciate that you find things to give props to in GOP ads, but what are your views in the abstract when it comes to buying votes for Pollies?

by Bob Brigham 2007-02-24 07:08PM | 0 recs
Re: Is it me?

If that's what's going on, it's crap.  I can't say I've paid much attention to the issue.

by Adam B 2007-02-24 07:12PM | 0 recs
Re: Is it me?

Here is the link to buying votes

$1,000 = 10 votes
$500 = 3 votes
$250 = 1 vote

by Bob Brigham 2007-02-24 07:20PM | 0 recs
stoller is right

Update [2007-2-24 21:23:42 by Matt Stoller]: Sorry, but an an award with such a questionable judgement process is not an award.

You can also go to any trophy store and create your own trophy and just like a Pollie it is something that has no value beyond what was paid for it.

Look at the voting on the online stuff, it is like they focused on fluff that was not in any way central to the campaign strategy.

And I'm surprised that Jerome's ad wasn't disqualified because it said it was a general election fund but the original link went to a page where 100% went to Brown's primary. The fact that the consultants voting appreciated a "not rock the boat" ad without knowing any of the history of how it backfired in district just goes to show how bunk this is.

There is zero reason to give any credibility to the Pollies.

by Bob Brigham 2007-02-24 05:06PM | 0 recs
Re: stoller is right

Bob, the "original link" was the link that was in the previous blogad that wasn't updated at the time of when the blogad graphic was replaced. The link never went to Sherrod Brown's fundraising page. The non-updated link by Blogads was corrected within an hour.

by Jerome Armstrong 2007-02-24 05:15PM | 0 recs
Re: stoller is right

Bob, the "original link" was the link that was in the previous blogad that wasn't updated at the time of when the blogad graphic was replaced.

How does that work? When a blogad is updated, the entire package is updated. I've run a whole bunch of blogads over the years and when the ad is updated, the whole thing is updated.

I'm sure Copeland could clarify this, maybe there was some weird glitch where something happened that is completely different from what Blogads advertises and my experience. Hell, tech stuff breaks.

That said, the ad still created a lot of bad blood in district and the pollies are still a crap system where people can actually buy votes. There is zero reason to give any credibility to such a scam.

P.S. BlogPAC didn't win a polly, MSHC did.

by Bob Brigham 2007-02-24 05:25PM | 0 recs
Re: stoller is right

Bob, you were not involved in the process, so how would you know. MSHC was the consultant that did the buy for the ad, and submitted the BlogPac ad for the Pollie. You are obviously new to this. Do you think Blackrock "did" the Macaca video too?

by Jerome Armstrong 2007-02-25 03:20AM | 0 recs
Re: stoller is right

Clients can't win ads because they don't pay to be able to vote. BlogPAC was the client, MSHC has the award sitting on their bookshelf. I think Blackwater "won" the silver pollie for the Macaca video. I think Webb could proudly say that his consultants were award winning, but the client doesn't win awards from the American Association of Political Consultants.

by Bob Brigham 2007-02-25 09:15AM | 0 recs
Re: stoller is right

How does that work? When a blogad is updated, the entire package is updated.

No shit Bob. Let me spell it out for you.

The Brown campaign had been running the "letter" ad. The creative was swapped out and the link too, but somewhere in the process of editing and resubmitting, the old link reverted back to the "letter" page instead of the ActBlue page.  

As soon as it went up, I clicked through one of them, saw the link was still going to the old page, and had it swapped out, all within an hour.  No one even noticed except for a couple of Hackett supporters like you that quickly turned it into a mythology that it went to a Brown fundraising page instead of ActBlue. No doubt, you never even clicked through, and took the myth for fact at first bite.

by Jerome Armstrong 2007-02-25 03:27AM | 0 recs
Re: stoller is right

So there was an error that sent people someplace other than where the ad said and resulted in a backlash across the Ohio blogs?

I didn't click through, but I read about on across the Ohio blogs, if I remember right the blogad backlash even got some ink in the Dispatch.

by Bob Brigham 2007-02-25 09:27AM | 0 recs
Re: Dumb Political Consultants

Am I the one that needs to defend The English Patient?  Great acting, writing, and cinimetography.  But Jerry Maguire DID have that "show me the money" scene...

by space 2007-02-24 06:46PM | 0 recs
Re: Dumb Political Consultants

Agreed, that was a great movie.

Jerrie Maguire, not so much.

by Taylor26 2007-02-25 02:58AM | 0 recs
See Dick Run

FYI you need to be a Michigander to get it.. it's about billionaire Dick DeVos, the Republican candidate for Gov, who basically tried to buy the election. I believe the MDP commissioned it - it was everywhere last year including the MDP website. Played at the convention and a lot of Democratic events across the state. More of an offline than online phenomenon though. I agree that it was not game-changing like the Macaca video.

by lpackard 2007-02-24 06:46PM | 0 recs
Re: Dumb Political Consultants

See Dick Run kinda sucked.

by robliberal 2007-02-24 09:03PM | 0 recs
Re: Dumb Political Consultants

I would have to agree that the Sherrod Brown Senate primary ads were effective, even if in a somewhat devious, welcome to the NFL kinda way.  

The Brown campaign was sitting on a nice war chest. They main goal in the primary wasn't to raise money, but instead to keep Hackett from raising enough to make any TV buys. Brown's connections in the House strong armed the influential old school money, while Brown's online efforts focused on shutting down Hackett's web buzz powered fundraising base.

The line of wait until the primaries over was an effective passive aggressive marketing effort. Online pro-Brown pundits dutifully cited the ads as an example of their Hackett mean / Brown nice mantra.

I'm not a big fan of online political ads, but that's about as good as it's going to get in my opinion.

by ignatzmouse 2007-02-25 08:22AM | 0 recs

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