Make The Ask, Obama

Zack Exley has written about this when he talks about internet organizing and Obama. And today Atrios touches on it as well.

First, that it's incredibly earlier for this much coverage of the Democratic primary. Back in May of 2003 there was no sense that the primary campaigns were unfolding. The narrative of the campaigns did not dominate television news and political coverage generally. And it's only February.

Second, it's sort of weird that no one seems to have learned the lesson that there is a way to tap into the world of small donors and create a campaign that way. This isn't limited to presidential campaigns either, frankly.

I'm not saying that people can just abandon those tasty $2300 checks, just that they can reduce reliance on them and the time it takes to collect them if they get creative about reaching out to the masses. I've been to a couple big ticket elite fundraisers, and they're really kind of awful. A lot of rich people have a major sense of entitlement, and tend think they're geniuses, so candidates really have to pander to them.

Moveon gets people to do this not because they are savvy with technology, but because they ask.  Any good organizer will tell you that it's critical for people in a campaign or movement to have things to do that directly contribute to a real goal.  If they have things to do, they are happy.  If they don't, they go and find other things to do that aren't related to you.

Obama has a national megaphone.  He could ask people to do stuff.  Anything, really.  He could ask for 1,000,000 people to call Congress in February to ask for a withdrawal from Iraq.  He could ask for 1,000,000 to call Congress and ask for universal health care.  As long as he were routing this through a system that was transparent and showed that other people were doing this it would work.  He could even ask his supporters to register two million new Democratic primary voters, to rewrite the electoral map.  And as long as someone on his campaign was counting and making it transparent, it would work.

Obama knows this.  He practically wrote this in his latest book.  People will organize themselves.  And if you give them things to do, they will become your activists, your donors, and your pushback on the smears that are coming.

Obama just needs to ask, which he didn't do in his announcement speech.  There's a perceived risk here, that it won't happen and he'll get embarrassed.  Going to high dollar fundraisers doesn't carry this perceived perceived risk, though it's impossible to beat Hillary solely through the establishment.  Obama knows there's a hunger out here for change, and that if we have leadership we will follow.  Does he trust the American people enough to make the ask, and change the country?  

Tags: 2008, Barack Obama, president (all tags)

Comments

21 Comments

Pssst... Edwards has already done this

One Corps is a service organization AND a political organization.

Details here:

http://www.johnedwards.com

by DrFrankLives 2007-02-13 08:19AM | 0 recs
Re: Pssst... Edwards has already done this

Yes, John Edwards is already doing this with OneCorps.  He's leading a movment.  He's also getting a lot of small contributions from the netroots.  

by littafi 2007-02-13 09:21AM | 0 recs
Re: Pssst... Edwards has already done this

True, but the question becomes does Edwards have the Buzz, the media exposure and the sheer number of rabid followers that Obama does.  I know he doesn't have the Buzz and Media exposure.  Whether he has the rabid followers is still up in the air.

by yitbos96bb 2007-02-13 03:29PM | 0 recs
Re: Make The Ask, Obama

I second Dr. Frank on this one.

The biggest disappointment on Hillary for a long time now is that she's got a big megaphone, and she's supposedly really tough. So why does she give us grand rhetoric but still go small-bore all of the time? Obama's much better, but from his announcement speech - more of the same.

by clarkent 2007-02-13 08:22AM | 0 recs
Re: Make The Ask, Obama

Matt,

I remember reading somewhere (can't seem to find it now) that Obama planned to launch a massive drive to register new voters if he decided to run (similar to Jesse Jackson's in '88). His campaign is only a few days old.  Give him time.  He can't roll out everything at once.  They've got to stagger their initiatives over the next 10 months to maintain positive publicity. I'm sure we'll hear something soon.    

by Anonymous Liberal 2007-02-13 08:24AM | 0 recs
Yes, we hope for audacity.

by Aeolus 2007-02-13 08:31AM | 0 recs
72 hours into it...

Please, c'mon...

This is getting a little tiresome. Seriously.

Not that the advice here isn't good. And I deeply admire Zack Exley, who -- starting with his Open Letter to the New DNC Chair (that nobody noticed at the time, cuz kos said he was an "idiot" -- has been pretty much the only person who has articulated extremely detailed well-thought-out pieces about the how to really organize a netroots effort.

But, jesus.

Everybody (including me) was getting all nervous that Obama's website wasn't getting going. And then BAM! 50,000 people signed up in the first 48 hours to a Website that is incredibly robust.

I'm getting the sense that the Obama campaign seems to actually know what it's doing.

by Vermonter 2007-02-13 08:37AM | 0 recs
Re: Make The Ask, Obama

Great post Matt.

I teach workshops about grassroots fundraising as part of my job. One of the things that I regularly ask is, "What's the #1 reason someone makes a donation?" The standard answers are guilt, pride, wanting to be involved in something, because they can afford it, and because they're personally affected by whatever it is that they're donating to. But the #1 reason someone gives to an organization, a candidate, a cause is because they were asked.

--Matt Browner-Hamlin

by PhiloTBG 2007-02-13 08:50AM | 0 recs
If we all had a dime ...

... for every pol that said they were going to go to Washington D.C and change things.

We'd all be millionaires.

Jimmy Carter, Ronald Reagan, Bill Clinton, George W. Bush ... they were all going to bring about change too.   Their policies were all different from one another, but overall not much has changed.  

Its actually probably the biggest strength of our system that change can only be brought about slowly over time, and in small increments.

by dpANDREWS 2007-02-13 08:53AM | 0 recs
Re: Make The Ask, Obama

I think one of the main reasons the 2008 Presidential race is starting so early is because most Americans want Bush gone yesterday, so starting to worry about a successor helps to while away the dangerous hours he has left.

by Stuart Shaffer 2007-02-13 08:59AM | 0 recs
Excellent point

I was talking to some other volunteers over the weekend about it and we all thought, "What's up with everything starting a year out?" We all just want this guy to be gone. Even hearing about Tenet's book gives me a so-what feeling. It'll be more confirmation of what we already know, and it won't get him out of office one day sooner. Somehow, getting involved with and following the campaigns early helps us remember this nightmare will finally come to an end one day.

by lapis 2007-02-13 09:30AM | 0 recs
Re: Make The Ask, Obama

I think that it is worth remembering that Obama has been relatively conservative in his roll-out of most aspects of his campaign.  after he announced the exploratory committee, there were no bumper stickers and signs.  His website had almost nothing on it.  Now that he has announced, he's got the full suite of net tools on there.  It's really well done.  I think that he is trying not to hurry anything, "going slow to go fast"  his biggest enemy in my mind is letting the hype build too fast.



as far as I can tell he has the best internet tools of all of the candidates.  Shoot, I have set up a blog, "made friends", set up a contribution thermometer, joined groups.  I've never done stuff like that.  I am guessing that he is giving people some time to take the tools out for a spin, make sure they work well, and then he will make the ask.  But there is some time.

by chrisbrandow 2007-02-13 09:19AM | 0 recs
Re: Make The Ask, Obama

What good are tools without a use for them?  Sure he has deployed a bunch of Web 2.0 stuff, but what do people do with them?  What, Matt ponders, has he asked them to do?

The tools are a set of software, most of which has been deployed and used on other campaigns/sites by those who helped build and deploy them here.  The candidate is not the one taking them for a tour.

by juls 2007-02-13 09:48AM | 0 recs
Re: Make The Ask, Obama

I agree totally with what Matt wrote about the morale of volunteers.  Everyone - all volunteers - want to feel meaningful in what they are doing.  The biggest challenge to overcome is meaninglessness, and the biggest source of meaninglessness can be literally having nothing to do.

At its most horrific, you see it in unemployed people, whose suicide rates exceed those facing even stage 4 terminal cancer.  Less dramatically, workers who know they are doing meaningless busy work do less of it.  It's common sense, but common sense is worth reviewing periodically.

by Bruce Godfrey 2007-02-13 09:31AM | 0 recs
hopelessness is the more common term used

hopelessness is the more common term used to describe the concept you address.

Most people, at least in terms of personality types, actually don't actively search out the meaning in life. Those are the poets, the day dreamers, the monks, and mystics (as examples)....

A larger issue for most is about being hopeful, and perhaps that is what Barack Obama is attempting to illustrate by his catch phrase and repetitive use of the word, hope.

One of the greatest issues for a society to breach when dealing with internal problems is the concept of learned hopelessness. Extreme examples can be illustrated in countries where war, famine, and oppressive systems over the years have created a reality of loss and chaos, through a sea of unbearable events; a failure of progress, a hopeless outlook. An outsider might say, these folks aren't picking themselves up, and taking responsibility when I give them food and clothes. And yet, he fails to understand why an entire population can feel that taking a job, or becoming involved in the most mundane public process is fruitless because in the end you're just going to be in the same place you were yesterday. The same place your Mom or Dad or Uncle were in before you.

And an outsider might hope to get beyond these hurdles that they can't relate too -and perhaps are uncomfortable addressing- by finding someone who doesn't carry the same history -someone who can bridge the gap- someone full of hope, and promise. But the change of mind doesn't come from the one who is hopeful. The change must come from he who is engulfed by hopelessness. That type of change is very slow, if it ever takes place.

Take care,
Rob

by Rob Price 2007-02-13 10:57AM | 0 recs
Re: Make The Ask, Obama

Why stop at Iraq and health care, Stoller? How about a million strong calling for public financing of elections? That way, his campaign could change this election (if he emphasizes small donors fundraising) and make that change permanent by setting in motion a lobbying force to pressure Congress.

by David Donnelly 2007-02-13 10:20AM | 0 recs
Re: Make The Ask, Obama

There's one big reason why the primaries are getting so much attention this early and it doesn't indicate anything about individual candidates.

Everybody wants a new president!

by JoeFelice 2007-02-13 10:31AM | 0 recs
Obama kicks ask.

I signed up on the Obama website and...ka-ching...a few minutes later an ASK shows up in my email.

So Obama is ask-kicking away.

I got $50 in T's and bumper stickers plus a $100 donation.

by BrionLutz 2007-02-13 10:34AM | 0 recs
hopelessness is the more common term

hopelessness is the more common term used to describe the concept you address.

Most people, at least in terms of personality types, actually don't actively search out the meaning in life. Those are the poets, the day dreamers, the monks, and mystics (as examples)....

A larger issue for most is about being hopeful, and perhaps that is what Barack Obama is attempting to illustrate by his catch phrase and repetitive use of the word, hope.

One of the greatest issues for a society to breach when dealing with internal problems is the concept of learned hopelessness. Extreme examples can be illustrated in countries where war, famine, and oppressive systems over the years have created a reality of loss and chaos, through a sea of unbearable events; a failure of progress, a hopeless outlook. An outsider might say, these folks aren't picking themselves up, and taking responsibility when I give them food and clothes. And yet, he fails to understand why an entire population can feel that taking a job, or becoming involved in the most mundane public process is fruitless because in the end you're just going to be in the same place you were yesterday. The same place your Mom or Dad or Uncle were in before you.

And an outsider might hope to get beyond these hurdles that they can't relate too -and perhaps are uncomfortable addressing- by finding someone who doesn't carry the same history -someone who can bridge the gap- someone full of hope, and promise. But the change of mind doesn't come from the one who is hopeful. The change must come from he who is engulfed by hopelessness. That type of change is very slow, if it ever takes place.

Take care,
Rob

by Rob Price 2007-02-13 10:55AM | 0 recs
oops, missed the sub-thread --wrong thread

missed linking to the sub-thread. I was trying to address Crablaw's entry.

Crablaw on Tue Feb 13, 2007 at 11:31:45 AM PST

Rob

by Rob Price 2007-02-13 11:03AM | 0 recs
Re: Make The Ask, Obama

the realization hit me the other day when a link to obama's pre-war speech made the front page of reddit.com just recently.  

obama is the front-runner now, people just cant stomach the war vote.  

by tpiddy 2007-02-13 01:03PM | 0 recs

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