Ad Accountability: Get informed
by Glenn Smith, Wed Aug 23, 2006 at 11:37:23 AM EDT
Some are criticizing the John Courage spot reviewed by Matt because it leaves out the word "democrat." That is criticism of the uninformed. This accountability project, with all its potential for transforming progressive messaging, will falter if it devolves into ignorant (I mean that in a good way) ranting. Less will be accomplished. We don't have to be right about everything, 'cause just the public scrutiny will be a positive. But we should try to be informed, because we'll make an even greater positive difference.
Here's a fact: Two of three voters in the Courage district are hard Republicans. If your message was "free apple pie for everyone," they'd love it. If you said, "Democrats are for free apple pie for everyone," they'd suddenly hate apple pie. I'm not kidding.
There is considerable organizing and message work being done in Texas, most of it by dedicated and underpaid people who want change. They are working hard, many volunteering their time, to change this dreadful circumstance from the ground up. The next time, John Courage may be able to win some voters over by bragging about his Democratic credentials. But not this time.
I wrote an entire book about how our political practices disadvantaged progressives. So I am no apologist for timidity. But we have to be smart. Many of the comments about the Courage ad are not smart. They may have been made by smart people, but they are uninformed.
Yes, as some of you know, I live with one of the spot's producers (Margie). We quit the elite consultant corps so we could make a difference, knowing that doing things the old way was the loser's way. However, I'm not writing so much to defend the spot. I am asking that we first get informed before we speak. Whether you know it our not, you are very influential, and you are making a huge difference. But you don't want to make the wrong kind of difference.









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