How to Trash Your Brand
by Matt Stoller, Wed Jun 28, 2006 at 08:51:11 AM EDT
The Senate Commerce Committee hasn't yet debated the Snowe-Dorgan amendment. We'll see where it goes this afternoon.
One piece of this fight that isn't widely understood by the telecom and cable companies is how much they are trashing their brands. Walmart is now under tremendous scrutiny because of their labor practices; they've burned enough people that they now have political opponents who want to see them controlled. That's happening now on the telco front. Through this fight, the telecom and cable companies have turned the one million people who have signed up for net neutrality into a potential political movement that is deeply skeptical of the corporate executives who run these companies.
Previously, it wouldn't matter that Verizon is selling its DSL through Walmart, but now we're noticing. My ex-girlfiend had a six month long nightmarish experience with Verizon customer support, which is not at all unusual for an oligopolistic company with essentially no competition. And so did my Dad. And my broadband router cuts off at least twice a day for no reason.
I never had a strong reason to care about the telecom companies. Verizon to me was 'Can you hear me now?' Not anymore.
Verizon/AT&T/Comast/Cox is quickly becoming the newest Walmart. Congratulations, telcos and cable companies. One million people have seen you lie and smear us up close and personal. You have now turned every possible customer service problem into a political movement.
Tags: net neutrality, Verizon, Walmart (all tags)









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