How to Trash Your Brand

The Senate Commerce Committee hasn't yet debated the Snowe-Dorgan amendment.  We'll see where it goes this afternoon.  

One piece of this fight that isn't widely understood by the telecom and cable companies is how much they are trashing their brands.  Walmart is now under tremendous scrutiny because of their labor practices; they've burned enough people that they now have political opponents who want to see them controlled.  That's happening now on the telco front.  Through this fight, the telecom and cable companies have turned the one million people who have signed up for net neutrality into a potential political movement that is deeply skeptical of the corporate executives who run these companies.

Previously, it wouldn't matter that Verizon is selling its DSL through Walmart, but now we're noticing.  My ex-girlfiend had a six month long nightmarish experience with Verizon customer support, which is not at all unusual for an oligopolistic company with essentially no competition.  And so did my Dad.  And my broadband router cuts off at least twice a day for no reason.

I never had a strong reason to care about the telecom companies.  Verizon to me was 'Can you hear me now?'  Not anymore.

Verizon/AT&T/Comast/Cox is quickly becoming the newest Walmart.  Congratulations, telcos and cable companies.  One million people have seen you lie and smear us up close and personal.  You have now turned every possible customer service problem into a political movement.

Tags: net neutrality, Verizon, Walmart (all tags)

Comments

6 Comments

Losing the battle and winning the war

I've been watching the anti-competitive and predatory practices of the phone companies from the days of dial phones. One of the biggest corporate mandates in the pre-divestiture days was to keep the technology secret and mysterious.

I'm not at all sure we'll win this one (net neutrality). The history of these monopolies is to tell blatant lies and suppress the regulatory process through the liberal application of money.

But I am heartened that so many people are now starting to understand these issues and becoming a force for change. I am currently reading Teletruth's Broadband Scandal, and I happened across another blogger who is doing the same.

This is a great piece of investigative work. If we lose Snowe/Dorgan, let's use this loss to go after the underlying problem: lack of competition at the last mile. If we can solve that, net neutrality will take care of itself, along with a whole host of other problems that are destroying our communications infrastructure.

by PBCliberal 2006-06-28 09:24AM | 0 recs
Muni-Nets are the Best Solution

More competition in the last mile would make a big difference, but its a very expensive undertaking likely to face predatory pricing once you enter the market, or even while you're building your network (which could scare off investors).  Wireless is less expensive than fiber, but has real limits, due to spectrum issues. Clearwire has begun building out wireless networks in some mid-sized markets, but its spectrum is constrained and it's actually been pretty upfront about blocking competitive VoIP providers.  Their long-term viability remains to be seen.

The best solution is for local government to get involved, either building networks on their own, or in some sort of partnership with private companies.  

Among the reasons for this are that a muni-network can be partly cost-justified by cost savings and efficiencies generated for local governments (e.g., remote video/data for police, fire, building inspectors, traffic mgmt, remote monitoring, etc.) and other "public" entities, like schools.  For example, in St. Cloud, FL, a recently launched govt-funded muni-WiFi service is offered free because the city believes it can pay for the network through such savings.

On top of these "direct" savings and efficiencies are less direct "public" benefits (e.g., economic growth, increased tourism, more jobs, better healthcare and education, less traffic congestion, gas expense and wasted time commuting, etc.).  

These are considered "externalities," meaning that they don't accrue directly to network users in a measurable way that can justify charging them fees for these benefits, but are more in the nature of benefits to society as a whole.  

That's one of the key roles of government--to invest in benefits that are "externalities."  That's because these benefits cannot be "internalized" by private profit-seeking companies through direct charges to users (e.g., the "market" can't effectively serve these public benefits).

So, the basic idea is that part of network costs are justified by government/public cost savings and efficiencies, plus all the "externality" public benefits resulting from a ubiquitous high-capacity neutral IP network.  That leaves only the remaining cost to be financed by the kind of commercial services targeted by private companies (i.e., the voice, video, data "triple-play").  Then the economics can start looking a lot more compelling than a privately-run profit-seeking "third network."

Some states have restrictions on muni-nets, which have typically been lobbied for by incumbents pipe-owners.  Both pending bills in Congress also address this issue, though in different ways.  

What's important in terms of legislation, is that neither state or federal laws put undue restrictions on muni-nets, which I'd suggest are the best hope for real competition and provision of a truly neutral high-capacity access network that addresses the nub of the NN issue.

by mitchipd 2006-06-28 11:34AM | 0 recs
Re: How to Trash Your Brand

After this whole net neutrality takedown by Verizon, I've decided that I'm going to switch my local phone and dsl service as soon as I can -- unfortunately I'm locked in for 9 more months due to Verizon's $70 penalty for early ending my dsl service early, but you can trust that I'm using those nine months to research other alternatives to internet access and local phone service.

by upstate guy 2006-06-28 09:52AM | 0 recs
Re: How to Trash Your Brand

Hey Matt,
Did you hear about this?  I'm listening to Thursday's Democracy Now podcast, and Amy Goodman reported the following:
(rough transcript by me)
in privacy news, AT&T has a introduced a new policy that says AT&T owns customers account information and can share it with government agencies.  Under the new policy, AT&T will collect customer usernames, passwords, charges, payments, and online purchases.  It'll also track their activity while on sites thatAT&T operates in partnership with Yahoo!, Inc. The changes come as AT7T is embroiled in a lawsuit brought by the Electronic Frontier Foundation over the Company's involvement in the NSA spy program.

Anyone else seen anything about this?  

Thank GOD I'm not an AT&T customer.  

by JJCPA 2006-06-28 09:55AM | 0 recs
Re: How to Trash Your Brand

And speaking of Verizon's reputation, how do you suppose their 3.4 million customers in Ohio, Indiana, Illinois and Michigan are going to react when they discover that they're all on the auction block -- because Verizon doesn't intend to do the fiber upgrades needed to keep them in the business plan?

http://cleveland_diary.blogspot.com/2006 /06/two-telecom-tales-or-why-it-might-no t.html

Boy, I sure hope they find a buyer before election day!

by Bill Callahan 2006-06-28 01:41PM | 0 recs
by tino 2006-10-25 05:44AM | 0 recs

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