Senate Race News Coverage

One thing I am noticing in 2006 is that there is absolutely no correlation between how close a given campaign is, and how much that campaign is covered in the traditional news. For example, I am regularly stunned at how many polls and news on the New York Senate and Governors races I see whenever I go over the Political Wire, even though those two campaigns might be two of the biggest landslides in the entire nation. Also, as Markos wrote yesterday about the landslide that has become the Pennsylvania Senate race:I swear, I don't think I've ever seen a race polled as much as this one, and it remains one of the least interesting of the bunch. If only Missouri's Senate race got as much pollster attention, or Rhode Island's. That's true. Rhode Island and Missouri are far more competitive Senate races than Pennsylvania, yet they receive very little coverage (especially Missouri's). A few weeks ago, I noted the same phenomenon when it came to primary challenges being run against incumbent Senators. At the time, the Connecticut Senate primary between Lamont and Lieberamn was nowhere nearly as close as the challenges against Senator Akaka in Hawaii and Chafee in Rhode Island, yet it was receiving far, far more attention from traditional media (and new media, too). For whatever reason, the traditional media does not seem interested in the close races that could swing Congress, but instead seem to prefer big states, colorful figures, and anything close to NYC.

To examine the phenomenon more closely, I have created a list of Google News hits for every major Senate race in America over the past month. As you can see, the results vary widely: In the last thirty-one days, three of these races had primaries: Montana, Virginia and New Jersey. Not surprisingly, those three races have received the most coverage (although I still say WTF? when it comes to the uncontested primaries in New Jersey). After those three, Connecticut and Pennsylvania have received more news coverage than the other twelve races combined. And the blowouts in New York and Florida are getting more coverage than the races in Rhode Island, Missouri, Washington, Michigan, Arizona, Tennessee, Minnesota and Maryland.

Why has the media decided to focus on two senate races this year at the expense of all the rest? Why are blowout races in New York and Florida receiving more coverage than close, important races in several other states? I am going to leave the answers to you, but this really strikes me as borderline criminal behavior on the part of the news media. With their focus on famous figures rather than on close and important races, political coverage in the corporate news media has clearly devolved to little more than Access Hollywood. This is a violation of their public responsibilities as news broadcasters, and one of the many reasons more and more people dedicated to politics are turning to blogs.

Tags: Media, Senate 2006 (all tags)

Comments

23 Comments

Re: Senate Race News Coverage

In some ways getting away from the "horse race" angle is refreshing, especially this early.  Other than the celebrities, coverage has focused on "human interest" angles in an attempt to hook the reader.  These angles, unfortunately, have no semblance of substance to them. There's the "death of the moderates" story on Rhode Island.  The "first black senator from the old confederacy since Reconstruction" (TN).  Hawaii with the old guard vs. the money bags newcomer has not gotten the expected play (I guess they don't want to tick off Time/Warner as I guess Ed Case's brother Steve is the biggest stockholder).

Montana has a chance of staying in the news as the populist rancher with the flat top vs. the establishment tinged with corruption makes a great story.

Same with Virginia with sometime Presidential frontrunner Allen struggling for his political life against a fighting Democrat in Webb.

Missouri?  Not fresh candidates and no real hooks.  Even Maryland has a lot more potential.

by David Kowalski 2006-06-22 02:35PM | 0 recs
Re: Senate Race News Coverage
But Missouri has the story of a family rivalry:
McCakill's mother lost against Rep. Blunt's father; McCaskill lost against Gov. Blunt; Talent lost against Holden; McCaskill beats Holden; Talent beats Carnahan; McCaskill, who is also from Rolla, now fights Talent.  There is a lot of bad blood in this race, and it will get very dirty come September.  In fact, this race will be dragged through the mud Louisiana style, and the media will be forced to cover it.
by illinois062006 2006-06-22 03:13PM | 0 recs
Re: Senate Race News Coverage

Also, Gov. Blunt beast McCaskill; McCaskill destroys Blunt's reputation...

by illinois062006 2006-06-22 03:15PM | 0 recs
Re: Senate Race News Coverage

You're on fire, Chris.  Several great posts in the last 24 hours.

The media doesn't give a crap about anyone who won't come on their talk shows.  It's that simple.  Talent - not on the talk shows.  Chafee - for the most part, not on the talk shows.

by dday 2006-06-22 03:13PM | 0 recs
that is a damn good question.

and I can't add anything to the debate other then what all has been mentioned.

But I think, yes, this is another example of media being sensationalistic rather then investigative.

Still you'd think we'd be hearing about races with an interesting "hook", like Jack "son of Jimmy" Carter in NV.

-C.

by neutron 2006-06-22 03:31PM | 0 recs
Re: Senate Race News Coverage

I'm a Missouri native.  Aside from it being a very close race the really interesting thing is the Stem Cell Research referendum in November and how the business elites in St. Louis & KC are getting sick of wingnut state legislators.  This is a major political fissure among the GOP.  McCaskill is loud & clear about her support for Stem Cell research.  Talent, after flip-flopping around is with the radical right, his base.  I really think the referendum will help McCaskill, its a wedge issue that we can win.  

It's also of real importance to Missouri's economy.  The state wants to be a biotech research center.  Missouri has made progress in that field.  Business leaders know that they can't have nutty legislators or religious review committees acting as the authorities on what research can and can't be done in St. Louis & KC labs.  

by howardpark 2006-06-22 04:06PM | 0 recs
Re: Senate Race News Coverage

Why ahs the media decided to focus on two senate races this year at the expense of all the rest?

The media is focusing on Connecticut and Pennsylvania because both states represent the worst the Democratic Party has to offer. Unfortunately for PA, CT is the one state where that is going to change.

by Bob Brigham 2006-06-22 04:08PM | 0 recs
Re: Senate Race News Coverage

I agree.  Blogswarm's probing analysis proves to be penetrating once again.  He always thrusts deeply into the problem and manages to pluck a pithy interpretation from everything that at first appears to resist him.  

by illinois062006 2006-06-22 04:18PM | 0 recs
Re: Senate Race News Coverage

The thing I hate the most about being a Democrat is the one-issue voters that seem to define the party.

Lieberman is bad because he supports Iraq. Well, while I strongly oppose it, he has a long list of other stances I strongly agree with. Why am I a bad Democrat for liking someone with environmental credentials like his?

Casey is pro-life. How is that going to affect him other than in Supreme Court nominations? And even then, who's to say he's as much a one-issue voter as you are.

I'm sicking of cutting off the nose to spite the face.

by mlangenmayr 2006-06-22 08:20PM | 0 recs
Re: Senate Race News Coverage

I agree, the coverage isn't where it really should be.

With regards to NY and FL getting more hits, I wonder if it is because NY and FL have more web-based local news organizations. I know Google News will hit local newspapers, so maybe NY and FL have more.

However, it seems evident to me that the nationwide media seems overly focused on the NYC area, DC, and from time to time California. I just don't have fancy facts to prove it.

by Paranoid Humanoid 2006-06-22 04:20PM | 0 recs
Re: Senate Race News Coverage

Laziness (cover close to home or an interesting place to visit), and the "herd" mentality.  A couple journos cover a story and next thing they all do.  Then they wait for someone to tell them where the next big story is.

I'd personally like to hear all that backstory from Missouri.

And another thing--people have said that the R primary in RI is hard to poll because there are only some small number, like 35,000, Republicans in the State.

by Mimikatz 2006-06-22 06:35PM | 0 recs
blogsearch

Chris, great post... three quick links with data from the blogosphere:

Montana: 1393 in the last month.
Missouri: 627 in the last month.
New York: 451 in the last month.

I'm not sure exactly how much better the blogosphere has been on this (i tried to use the same search terms as you) and frankly it is very hard to also figure out reach in this process, but it is a really really interesting question.

by Marc Laitin 2006-06-22 04:47PM | 0 recs
Re: blogsearch
I agree with you. Both sides are feeding off one another when it comes to this. Chris
by Chris Bowers 2006-06-22 09:48PM | 0 recs
Re: Senate Race News Coverage

This is perhap the most obvious thing I have ever posted here (aside from me stating ad nauseum that Hillary is truly a progressive and has the voting record to prove it):

A senator from NY has the exact same vote as a senator from Arizona.  And you cannot even say sens from big states have more influence.  Nevada anyone?

As far as the future of the country is concerned and things like radical judges, as seat from MT should be treated like a seat from anywhere else.  I can understand focusing on GOVERNOR races from big, influential states, but senator races is silly.

by jgarcia 2006-06-22 05:27PM | 0 recs
Re: Senate Race News Coverage

Excellent post.  Its actually worse than sports coverage.  Imagine if the baseball section of your local paper covered the Yankees, Mets, Red Sox, and Giants, and only the Yankees, Mets, Red Sox, and Giants.

I think the situation becomes critical when you look at state legislators, and county governments for metropolitan counties (which often have larger populations than some states).  You get nothing on all.  Coverage of House of Representation races is not great.  In fact, when petitioning for a Congressional race, I met people who had never heard of Congress.

Actually the coverage is slightly better this year than usual, thanks in part to blogs like this, but it really is a scandal.

by Michels 2006-06-22 07:22PM | 0 recs
Pennsylvania Won't Turn Out To Be A Blowout

Certainly within 10 points at the ballot box. If not much closer. That's hardly an outlandish prediction. An incumbent with 9 million dollars, and in a state that tilts several points our way but not exactly New York. Even a moron like Santorum will find a way to make this reasonably close. He's going on the air with an ad blitz very soon.

Otherwise, I agree. The lack of polls in the top tier but smaller state senate races has been absurd.

However, look for this in the fall: much greater number of polls in competitive House races. Since the House is more likely to be in play than the senate, the media will latch onto that and the residue will be significant increase in specific House polls, and not merely the generic House preference polls.

by jagakid 2006-06-22 07:45PM | 0 recs
Re: Senate Race News Coverage

I don't see why it's a shock that Florida is getting such coverage. Nelson is the only southern Democrat up for re-election. Seeing how well the Sourthern Strategy has worked for the Republican Party, the media would be foolish to ignore this race.

by mlangenmayr 2006-06-22 08:24PM | 0 recs
Re: Senate Race News Coverage
You have seent he polling on that race, right? Nelson is up by 30 points despite Harris being better known. Harris can't even get out of the 20's these days. And her trend is down. The Senate race in Texas is much closer than the one in Florida.
by Chris Bowers 2006-06-22 09:49PM | 0 recs
Re: Senate Race News Coverage

I have seen the polling. I've seen the polling for months now and my point still stands: Nelson is the only Democrat in an entire region up for re-election. Whether he wins by one point or by 30 points, the media should be all over it. There's no other region in the country in which the party has only one person to defend. Even moving to the party strongholds, you have two Republicans in the Northeast and two Democrats in Middle America. Out of the entire one-fourth of the country that we call "The South" there is one Democrat.

Yes, the national media should cover it.

by mlangenmayr 2006-06-23 03:18PM | 0 recs
Nevada!

Did you find no stories on Jack Carter or did you forget the Nevada race?

by jedinecny 2006-06-23 01:23AM | 0 recs
New Jersey is probably helped by...

...the large number of NYC publications that cover New Jersey politics, especially since both New York statewide races (governor and senate) are going to be massive blowouts in favor of the Democrats.

by Geotpf 2006-06-23 03:15PM | 0 recs
Re: Senate Race News Coverage

How you managed to get that I'm the one-issue voter out of that is beyond me. But, whatever, go ahead with it. So much for us being the "Big Tent Party", eh?

by mlangenmayr 2006-06-23 03:20PM | 0 recs
Re: Senate Race News Coverage

Hotline (sorry, don't have the link) makes an excellent case that the Virginia race is the most important of the Senate contests.  Basically, if Allen wins, he will do so in the full glare of the DC based press corps, can say that he turned back a strong challenge in a swing state, maybe his win will be the one that keeps the Senate for the Republicans.  If Webb wins, the Democrats have a potential new star, plus they knock a fairly formidable Republican presidential candidate out of contention.  And the main issue in the race will be the Iraq war.

by Michels 2006-06-23 05:17PM | 0 recs

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