The Role of Electability In the Republican Noise Machine
by Chris Bowers, Fri Feb 03, 2006 at 07:17:15 AM EST
Looking through the Dailykos comment thread that was attached to the latest Dkos straw poll results, I started seeing an old topic of conversation rear its ugly head again: "electability." This was a topic that dominated the online discussion regarding the Democratic presidential primary in 2003, specifically in relation to Dean vs. anyone. In fact, it was a discussion that apparently dominated the off-line world as well, as somewhere between 35-40% of the Democratic primary electorate identified "electability" as their number one issue in 2004.
While I am sympathetic to those who would argue that "electability" should not be a factor in who someone supports in a primary, I cannot say that I believe "electability" should play no role whatsoever. Besides, even if I did believe that "electability" should not be a factor, there is really no way to ever keep it from being a factor. As I already noted, a huge percentage of the Democratic electorate votes based on electability, and electability has played a major role in Presidential primaries since at least Eisenhower in 1952. Whatever opinion we may have of the value of electability, it simply is not going away as a factor in primaries, especially presidential primaries.
Given this, I believe the important thing for Democrats when it comes to electability is to work as hard to possible so as to make sure that Democratic candidates who are defined as "electable" are not defined as such because of their relationship to Republican narratives about Democrats. Most media pundits, and many Democrats, already do severe damage to the progressive and Democratic causes by filtering out progressive narratives and reifying Republican narratives. The always brilliant Peter Daou, who I think I have non-sexual crush on, describes this in a recent post (emphasis in original):
There's a critical distinction to be made here: individual reporters may lean left, isolated news stories may be slanted against the administration. What I'm describing is the wholesale peddling by the "neutral" press of deep-seated narratives, memes, and soundbites: simple, targeted talking points that paint a picture of reality for the American public that favors the right and tarnishes the left.
You've heard the narratives: Bush is likable, Bush is a regular guy, Bush is firm, Bush is a religious man, Bush relishes a fight, Democrats are muddled, Democrats have no message, national security is Bush's strength, terror attacks and terror threats help Bush (even though he presided over the worst attack ever on American soil), Democrats are weak on security, Democrats need to learn how to talk about values, Republicans favor a "strict interpretation" of the Constitution, and on and on. Now, consider how many of our dominant "electability" narratives actually accomplish the same thing:
- "X is a moderate" reifies the Republican narrative that Democrats are not mainstream.
- "X is a war hero" reifies the Republican narrative that Democrats are weak on defense.
- "X is principled and has a lot of backbone" reifies the Republican narrative that Democrats don't stand for anything."
- "X can talk values" reifies the narrative that Democrats are hostile to people of faith.
What Democrats need to do to counter this is two fold:
- 1. Develop electability narratives that do not reify Republican narratives about Democrats.
- 2. Call out and attack any Democrat who publicly repeats one of the above electability narratives when used to tarnish a prominent Democratic candidate/
- X is a reformer / outsider. I have argued in the past that this is absolutely key to capturing the true "swing vote," which is primarily non-ideological. This narrative would be a great improvement of the "liberal / moderate" narrative, both because it would no longer tag huge portions of the Democratic party as outside the mainstream, and because it is far more accurate. I mean, let's face reality: the notion that the swing vote is caught between the parties for ideological reasons is utterly absurd. While I believe that the two coalitions are run by ideology, not very much of America is truly ideological. The people who are most willing to move from one party to the other are primarily people who don't have a strong ideology to begin with, not people who are somehow rock-solid in their "moderate" ideological beliefs.
- X is a straight talker / sincere. The notion of the insincere politician plagues both parties, not just Republicans or Democrats. It is much like the notion of the corrupt politician, which is why the "reformer" label is so important. Because this narrative plagues both parties, it does not reify a Republican narrative about Democrats. Rather, it reifies a national narrative about politicians in general. When people believe someone is sincere, they are more likely to vote for them, no matter to what party they belong.
- X is a leader. See above.
- X is independent / bipartisan. We may not like it, but is someone is truly thought of as independent and bipartisan, that person holds a huge edge over his or her opponent. There is a reason, after all, that John McCain has an insane favorable rating and crushes any Democrat in Presidential trial heats. The main narratives about him right now are the ones I have listed here. In fact, his sweeping national popularity is proof positive of just how effective these narratives are in making someone elect-able in the eyes of the public.
- Democratic narratives. There are a lot of negative narrative about Democrats, but there are some positive ones too. People believe Democrats stand for the middle class. People believe that Democrats care about the average American. Use and reify those narratives, since they actually help us.
Tags: 2008, Democrats, Electability, Media, Primary Elections, Republican Noise Machine (all tags)









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