Voter Turnout Myths
by Chris Bowers, Mon Oct 30, 2006 at 08:16:59 AM EST
- 1. Voter turnout isn't lower than in previous decades:Turnout rates among those eligible to vote have averaged 55.3 percent in presidential elections and 39.4 percent in midterm elections for the past three decades. There has been variation, of course, with turnout as low as 51.7 percent in 1996 and rebounding to 60.3 percent by 2004. Turnout in the most recent election, in fact, is on a par with the low-60 percent turnout rates of the 1950s and '60s.
- 2. Citizens of other countries don't vote more regularly than Americans do:Americans are asked to vote more often -- in national, state, local and primary contests -- than the citizens of any other country. They can be forgiven for missing one or two elections, can't they? Even then, over the course of several elections, Americans have more chances to participate and their turnout may be higher than that in countries where people vote only once every five years.
- 3. Negative ads don't reduce voter turnout. Negative TV advertising increased in the mid-1980s, but turnout hasn't gone down correspondingly. The negative Swift boat campaign against Sen. John F. Kerry (D-Mass.) apparently did little to depress turnout in the 2004 presidential race.
Some academic studies have found that negative advertising increases turnout. And that's not so surprising: A particularly nasty ad grabs people's attention and gets them talking. People participate when they're interested. - 4. Republican GOTV does not give them a decisive advantage: Studies of a campaign's personal contact with voters through phone calls, door-to-door solicitation and the like find that it does have some positive effect on turnout. But people vote for many reasons other than meeting a campaign worker, such as the issues, the closeness of the election and the candidates' likeability. Further, these studies focus on get-out-the-vote drives in low-turnout elections, when contacts from other campaigns and outside groups are minimal. We don't know what the effects of mobilization drives are in highly competitive races in which people are bombarded by media stories, television ads and direct mail.
Republican get-out-the-vote efforts could make a difference in close elections if Democrats simply sat on the sidelines. But this year Democrats have vowed to match the GOP mobilization voter for voter. So it'll take more than just knowing whether a prospective voter owns a Volvo or a BMW for Republicans to eke out victory in a competitive race. - 5. Increased voter registration does not necessarily mean increased voter turnout, but Election Day registration probably does:Sizable increases in turnout can be seen in states with Election Day registration, which allows people to register when they vote. This may be related to the fact that lots of people don't make up their minds to vote until Election Day, rather than months in advance when they get a license.
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