Building the Base: Voter Registration

On average, it costs $34 to produce a new voter who votes on races up and down the ballot.  Two thirds of those people will be on the rolls in 2008, so the cost drops to $18 per vote measured over two cycles and $15 over three.  Less than $10 million is being spent for progressive groups to register voters this cycle, versus hundreds of millions on persuasion, which is much more expensive and can run into the hundreds or thousands of dollars in highly contested districts.

In other words, effective voter registration produces base voters for a fraction of what it costs to persuade a voter on TV or direct mail, and it builds the base for future elections, creating structural strengths for Democrats.  The Chamber of Commerce is registering voters, as are church networks.  

Yet our voter registration efforts are basically the black sheep of the family, because no one makes huge amounts of money on them and donors don't really understand them.

One of the best relatively new groups is Women's Voices. Women's Vote, a group dedicated to registering single women, which are the largest single unregistered voting bloc in the country.  The group is rigorously analytical, and is now running several funny Public Service Announcements encouraging women to vote.  

Right-wingers have two giant fears.  The first is if evangelicals stop voting, as they did from the 1920s until the late 1970s.  The second is if single women start voting.  Watch Women's Voices. Women's Vote. And contact your local TV and radio station and ask them to play these ads.

Tags: voter registration (all tags)

Comments

14 Comments

Voter Reg

Our College Dems group just wrapped up our voter registration drive on Tuesday (voter reg deadline).  We registered about 5,000 people, which is 1000 more than we've ever registered in an off-year election.  We're all quite pleased (and exhausted) with our results.  The good thing is that these 5000 are almost exclusively students on campus, and they vote overwhelmingly for Dems.  The next step of course is making sure they all vote!

by Fran for Dean 2006-10-13 07:33AM | 0 recs
Re: Voter Reg

Congratulations and thanks!

by joyful alternative 2006-10-13 10:36AM | 0 recs
Re: Building the Base: Voter Registration

We should be lobbying the legislatures where we have majorities to make registering all eligible voters a mandatory function of the secretaries of state.  This will give them something to do other than suppress the vote.  Then the parties can concentrate on GOTV.

by Demo Dan in Dayton 2006-10-13 07:57AM | 0 recs
Selective Service

Registering for the draft is mandatory when you turn 18 (or at least it used to be).  Why isn't registering to vote?

by Bear83 2006-10-13 08:03AM | 0 recs
Re: Selective Service

In other countries you can be fined for not voting.

I personally take a libertarian position that it is not just my responsibility, but my choice, to vote. It's a matter of individual liberty.

I've maintained this position as I've watched voting rates fall.

by Dan Hartung 2006-10-13 09:55AM | 0 recs
Does anyone know

the typical percentage of registered voters who actually vote in any given year?  Is it something like 80%+?  Or more like 50% and lower?

by Jeffrey Feldman 2006-10-13 08:11AM | 0 recs
Re: Does anyone know

Census Bureau's most recent study is here [pdf].

Summary:
In 2000, voters represented 55% of the total population, 60% of the citizen population, and 86% of the registered population.

In 2002 [press release], voters were just about 69% of the registered population.

by Dan Hartung 2006-10-13 10:03AM | 0 recs
Re: Building the Base: Voter Registration

This is the key to success for the democratic party - the missing democratic millions.

So well done Matt for highlighting it and I hope we will see a lot more on voter registration in the next couple of years.

by kundalini 2006-10-13 08:44AM | 0 recs
Re: Building the Base: Voter Registration

One on One efforts by people are the real key, the only way you'll ever make switches.

Thank you!

by MNPundit 2006-10-13 09:59AM | 0 recs
the best part of the video is

Angie Harmon and her over-rated husband are filthy Republicans.

by KevStar 2006-10-13 10:12AM | 0 recs
Re: Building the Base: Voter Registration

I love those commercials! They are smart and funny and moving. Very well-targeted and well done.

by jnfr 2006-10-13 11:09AM | 0 recs
Re: Building the Base: Voter Registration
In our Colorado mountain county we are asking women volunteers to take the new (vintage 2006) WVWV flyers to the beauty shops, grocery stores, botox centers and all places women congregate to get the message out to women that their vote is important to our future. It's an easy action item for women in your communities. Voter reg has already ended here, but getting women to empower themselves with the vote is vital for this election and beyond.
Women Voices Women Vote handouts
Also Spanish version flyers/ads are avaialble in the Produced Media section.
Married women are breaking to Democrats this year. No need to limit yourselves to singles alone.
by greenchiledem 2006-10-13 11:45AM | 0 recs
Re: Building the Base: Voter Registration

The comment about the evangelical vote falling off in the 1920's got me to wondering about what would cause such a falloff. A brief bit of thinking and research quickly connected evangelicals to the Temperance movement, which was responsible for Prohibition(1920-1933). This attempt at social engineering was a huge failure, and resulted, among other things, in widespread corruption in  government. Sound familiar? My guess is that those who backed the movement were so disgusted and discouraged they eventually opted out of the political process. Fascinating stuff!

by Poll Addict 2006-10-13 01:34PM | 0 recs
Re: Building the Base: Voter Registration

These clips suck...big time.

The sexual innuendo is totally uncalled for and will not, in the end, prove effective.

The young women I know are really, really not interested in being treated as if they were nothing more than a vagina with legs.

by Pericles 2006-10-13 02:56PM | 0 recs

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