This could be one of the reasons the blogosphere skews heavily to the left in terms of total audience:Leichtman Research Group, Inc., in their updated report, Broadband, Cable and DBS Across the US 2005, found that at the beginning of 2005 broadband penetration of households in the US stood at close to 29% nationwide. Significant state-by-state disparities in broadband penetration remain, however. While these disparities are largely related to variations in household income across the states, these differences are strikingly similar to the state-by-state splits in the 2004 presidential election.
- Eight states had broadband penetration over 35% - all voted for John Kerry in 2004
- Eleven states had broadband penetration at or below 20% - all voted for George Bush in 2004
- Cumulative broadband penetration in states that voted for Kerry was 33% - compared to 25% in states that voted for Bush
The blogosphere is dominated by the creative class, which I have always suspected tilts to the left (though more in the way Howard Dean does than in the way FDR did). Then again, rich people in blue states voted for Bush in large numbers as well, so this data might not be as telling as it appears to be at first. As the study itself notes, income is a far greater determination of whether someone has broadband or not than whether they live in a blue state or red state.
Actually, I bet the relative youth of the blogopshere plays just as much a role in the reason for why it has shifted left as anything else. Our current crop of youngsters is, on average, a lot more liberal than the Baby Boomers. With post-Boomers making up roughly half of all blog readership, it is not entirely surprising that the internet is fertile ground for progressives.
26 Comments