Competitive Advantages of the Progressive And Conservative Political Blogospheres
by Chris Bowers, Fri Aug 05, 2005 at 01:38:18 PM EDT
So, inspired by Armando's latest post over at Dailykos, which is basically a repost of Ron Brownstein's very good article about Democrats and the Netroots that I read four weeks ago but which was unavailable to the public until today, I have decided to share with the MyDD community the bullet-point summary of what I believe are the structural, competitive advantages of the progressive and conservative blogospheres. Each bullet point features a link to a more in-depth MyDD article focusing on the topic of that bullet point. This is going to be an important part, though certainly not the only part, of the presentation we are developing to show the organizations and individuals who can provide us with the resources we need for our larger plans to become a reality. I hope it will become the political blogosphere version of the famous Rob Stein presentation about the conservative message machine. As such, I would very much like your feedback on it.
As a side note, I am not the least bit worried about making this information public. Conservative bloggers only seem to become more resistant to new ideas about blogging once I suggest them. Thus, I wouldn't be surprised if they come to a wholesale rejection of these ideas simply because I have listed them. If anything, making this information public might retard the growth of the conservative blogosphere, which is fine by me.
- Website investment. Progressive bloggers have been extremely innovative in developing and implementing website software that produces more flexible, interactive, attractive, and powerful websites from which to run their blogs than have their conservative counterparts.
- Intra-blog communities (same as previous link). Progressive blogs allow for greater interactivity with bloggers on their websites, including more comments, diaries, polls, requests for feedback, and chatting features that allow for the creation of comparatively stronger communities within many individual progressive blogs.
- Partisanship. Progressive blogs are far more likely to identify with the Democratic Party than conservative bloggers are to identify with the Republican Party. This leads to greater contact between progressive bloggers and the Democratic Party than conservative bloggers have with the Republican Party. It also means more influence.
- Activism. By every measure of political activism, progressive blog readers and bloggers are more politically active than their conservative counterparts. Progressive bloggers also engage in far more direct electoral activism than conservative bloggers, who engage in very little.
- Meritocracy (same as previous link). New progressive blogs are more likely to become "A-list" blogs than are new conservative blogs. Half of the highest trafficked progressive blogs (top ten) were founded within the last sixteen months--by comparison, most "A-list" conservative blogs are noticeably older. Also, the "recommended diary" feature on many progressive blogs allows the community to decide what posts receive more attention, rather than just the "A-list" blogger "elite."
- Local focus. Conservative blogs are more likely to take a local focus than progressive blogs, and to create strong, local blog rings.
- Integration with Republican message machine. Republican blogs are better able to influence stories in the MSM due to their better integration with existing forms of conservative, alternative media and the Republican Noise Machine in general.
- Inter-blog communities. Conservative blogs have a tendency to link to discussions on other blogs more often than progressive blogs.
- Free media. Despite their smaller audience size, conservative blogs receive far more laudation from established media outlets than their progressive counterparts. This includes more interviews and more airtime on "inside the blogs" segments. This is almost certainly related to their integration with the Republican Noise Machine.
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