OH02 : Turn On Your Answering Machine

Last night I posted a couple independent expenditures from the NRCC against Hackett and said that more would be likely to come over the next few days. Like a train arriving on schedule a slew of independent expenditures have arrived tonight from the NRCC illustrating their utter desperation while they try to save OH-02. What's of little surprise is the direction that the I.E's are tilted towards, and the fact that there's at least one, probably two more batches of expenditures left to come before the election next Tuesday.

The expenditures can be found at the FEC's website, what they tell us says a lot about the modern Republican Party and the state of the race in OH-02. First the NRCC has dropped $304 thousand dollars into this race. Of that money 94% is spent attacking Hackett in a district Bush won by more than 20 points, and the previous Republican won by more than 40 points. This doesn't count the $15,000 that they spent against Hackett yesterday on a mailing paving their way for these phone calls, and upcoming mail pieces. As Tim mentioned the ads are playing at 1,800 points (a measure that denotes that 100% of TV households would see the ad 18 times) in the congressional market, powerful enough for one to repeat the slogan in their sleep.

No one knows what's in the ads themselves, except the fact that they attack Hackett, and the entire media, mail and phone campaign is designed to raise the negatives and reduce the positive views that many people in the district hold for Hackett. What one knows and can surmise from the media coverage that the Ohio GOP is trying to receive, and that we've all seen coming out of the district is that the message is to question and downplay the "patriotism" of Hackett. If I had a friend who lived in the second district I would deliver the message that the Bush campaign sent to their supporters the week before the election right before their own push phone calls, and mail pieces depicting Kerry's head next to the burning world trade center building went out, Turn on your answering machines. The ad, while probably disgusting is always more subtle than the message the NRCC will be trying to send out to a targeted audience over the mail, which is less subtle than what they will say on the phone.

Post Script: Shouldn't someone be asking the GOP why in such a strong Republican district they would have to resort to disparaging a veteran running as a Democrat, instead of highlighting the strengths of their own candidate and the great policy proposals they tell us that every American is dying to see implemented. Maybe Rothenberg can include those kinds of questions in his next roundup.

Update: Link to anti-Kerry flyer fixed.

Tags: House 2006 (all tags)

Comments

7 Comments

Karl Rove sees to it this kind of thing gets done
This is a Rove tactic. He used it in the
2000 election primary race against John McCain
in South Carolina.

Post it to the Internet as an MP3 file -
you can download a copy of Blaze Media Pro
from Mystik Media

http://www.mystikmedia.com

that will convert the sound into an MP3
and then upload it somewhere somehow.

by turnerbroadcasting 2005-07-28 05:46PM | 0 recs
I hate dirty tricks...
They must be defeated for the sake of our Democracy!
by Christopher Hitchens 2005-07-28 06:02PM | 0 recs
Uh
"I won't even dignigy that with a response"... Simple Scotty ( quack, quack ) Press Robot 5000
by JasonGooljar 2005-07-28 06:41PM | 0 recs
GOP is taking a dump in their pants
Do you think that a week ago that they even gave a second's thought about losing this race?

It wasn't until the blogosphere gave a wonderful candidate a $300K boost did they start to panic.  I don't know if the spread is only 5, but I bet Schmidt's negatives are WAY higher than Hackett's.

by DaveB 2005-07-29 07:03AM | 0 recs
Turnout
It seems to me that Paul Hackett will win if and only if the turnout is HUGE. Is the campaign ready to launch a massive turnout drive, including call-in help from the netroots?

Suggestion for such a phone call drive is:

    * called should first ask "Do you like Paul Hackett". Usually people give their honest answer to such a question.

    * if the answer to the above is a "NO", don't waste time trying change that voter's mind.

    * if the answer is a "Yes", you need a set of motivational talking points (corrupt, callous, war-mongering Bush "B"administration etc) in addition to pro-Hackett lines.

    * if the answer is a "maybe or dunno", then, you'll need to first do a sales-pitch for Hackett and then some motivation to vote points.

Neo

by NeoLiberal 2005-07-29 07:29AM | 0 recs
From DU
A push poll report:
I just got off the phone with a pollster asking me questions about how much exposure I've gotten with the media, what makes me likely to vote Hackett, why I'm turned off by Schmidt, and if I've been called or seen commercials for either.

I think the Schmidt campaign is getting ready for a smear effort, because the questions took an interesting turn. The pollster started asking, "if you knew the following about Hackett, would you be more/less likely to vote for him" questions. They asked stuff like, "hackett says he supports the environment, but owns stock in one of the most toxic companies in the nation" and "hackett says he supports small businesses, but wants to raise social security tax" and "hackett doesn't want to make bush's tax cuts permanent" and "hackett said the greatest danger to the country is the man in the white house" (to the last one, I said to the pollster, "that makes me want to marry him as well as vote for him!" - he didn't laugh, which is why I think it was hired by Schmidt--I am funny, dammit! ). At the end, I told 'em I was an independent leaning democrat, and very liberal in my views.

by punishinglemur 2005-07-29 10:11AM | 0 recs
Re: From DU
Awesome!!

This may turn out to be a South Carolina type of 'polling'

by teknofyl 2005-07-29 12:23PM | 0 recs

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