Refusal of UCC Ad Q's
by Jerome Armstrong, Wed Dec 01, 2004 at 06:08:04 AM EST
As Josh Marshall points out, the "explanation from CBS" adds another Viacom network station in stating that "...this spot is unacceptable for broadcast on the [CBS and UPN] networks."
Well, "What's going on here?" is right. Why does an explanation from CBS include UPN? Was it Viacom that refused the ad for two of its network stations?
Viacom is a public company, they trade on the NYSE under VIAB. Besides CBS & UPN, Viacom owns MTV, Nickelodeon, Nick at Nite, VH1, BET, Paramount Pictures, Infinity Broadcasting, Viacom Outdoor, TV Land, Comedy Central, CMT: Country Music Television, Spike TV, Showtime, and Simon & Schuster.
But you'll notice that BET, owned by Viacom, is showing the ad, which means what? I would like it if UCC released more information on what exactly happened. Put the whole refusal letters of explanation, and who exactly they were from, up on their website. There's a lot of justified agitation about refusal by CBS & NBC; but those networks are owned by public corporations, it's a bit confusing who exactly should be targeted for accountability.









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