Waging Politics online
by Jerome Armstrong, Sat Oct 02, 2004 at 03:16:18 AM EDT
"The idea is, we're raising this money on the Internet; let's keep it on here," explains Armstrong. Since launching the ad Monday, the group has raised $6,000.
Atrios is on board with the effort now as well. We are over $8K raised for BlogPac, and the second video internet ad is being cut this weekend.I'm sure that if you were cruising around the web yesterday, you saw one of the many DNC debate ads that were showing. I particularly enjoyed the effort because it expanded from the pure (and from the standpoint of persuasion, worthless) fundraising effort that Kerry had pursued, to using persuasion tactics in the ads. From Dems' Online Coup D'état:
"Al Gore won the debate on the issues and George Bush's henchmen stole it in the post-debate spin because they got out on online polls and called into radio shows," said Doug Kelly, director of technology for the DNC. "We were determined to not let that happen again."So to insure that voters "understood" Kerry won the debate, Kelly directed what he called a "comprehensive online multimedia strategy." Friday morning, major media websites were strewn with banner ads linking to the DNC homepage. The McAuliffe email, sent twice Thursday to 5 million users, contributed to the DNC raising a "single-day record" of $3.8 million. During the debate alone, the DNC raised $1 million.
Looks like it continued to payoff too. The real payoff though, will be in using the ads to persuade voters to vote for Kerry.Tags: General 2008 (all tags)









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